Customer relationship management: creating competitive advantage through win-win relationship strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore u.a.
McGraw-Hill
2001
|
| Subjects: | |
| Physical Description: | X, 160 S. graph. Darst. |
| ISBN: | 0071188614 |
Staff View
MARC
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| author_facet | Storbacka, Kaj Lehtinen, Jarmo R. |
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| id | DE-604.BV014313967 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:01:32Z |
| institution | BVB |
| isbn | 0071188614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009819608 |
| oclc_num | 48948038 |
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| physical | X, 160 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | McGraw-Hill |
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| spelling | Storbacka, Kaj Verfasser aut Customer relationship management creating competitive advantage through win-win relationship strategies Kaj Storbacka ; Jarmo R. Lehtinen Singapore u.a. McGraw-Hill 2001 X, 160 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Competition Customer relations Management Customer services Management Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Lehtinen, Jarmo R. Verfasser aut |
| spellingShingle | Storbacka, Kaj Lehtinen, Jarmo R. Customer relationship management creating competitive advantage through win-win relationship strategies Competition Customer relations Management Customer services Management Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4236865-0 |
| title | Customer relationship management creating competitive advantage through win-win relationship strategies |
| title_auth | Customer relationship management creating competitive advantage through win-win relationship strategies |
| title_exact_search | Customer relationship management creating competitive advantage through win-win relationship strategies |
| title_full | Customer relationship management creating competitive advantage through win-win relationship strategies Kaj Storbacka ; Jarmo R. Lehtinen |
| title_fullStr | Customer relationship management creating competitive advantage through win-win relationship strategies Kaj Storbacka ; Jarmo R. Lehtinen |
| title_full_unstemmed | Customer relationship management creating competitive advantage through win-win relationship strategies Kaj Storbacka ; Jarmo R. Lehtinen |
| title_short | Customer relationship management |
| title_sort | customer relationship management creating competitive advantage through win win relationship strategies |
| title_sub | creating competitive advantage through win-win relationship strategies |
| topic | Competition Customer relations Management Customer services Management Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Competition Customer relations Management Customer services Management Wettbewerbsstrategie Kundenmanagement |
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