APA (7th ed.) Citation

Storbacka, K., & Lehtinen, J. R. (2001). Customer relationship management: Creating competitive advantage through win-win relationship strategies. McGraw-Hill.

Chicago Style (17th ed.) Citation

Storbacka, Kaj, and Jarmo R. Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. Singapore u.a: McGraw-Hill, 2001.

MLA (9th ed.) Citation

Storbacka, Kaj, and Jarmo R. Lehtinen. Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies. McGraw-Hill, 2001.