Essentials of CRM: a guide to customer relationship management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Wiley
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 220 S. Ill., graph. Darst. |
| ISBN: | 0471206032 9780471206033 |
Internformat
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| 245 | 1 | 0 | |a Essentials of CRM |b a guide to customer relationship management |c Bryan Bergeron |
| 264 | 1 | |a New York, NY |b Wiley |c 2002 | |
| 300 | |a XIII, 220 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 7 | |a Klantgerichtheid |2 gtt | |
| 650 | 7 | |a Kundenmanagement |2 swd | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Customer relations |x Management | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009818077 | ||
Datensatz im Suchindex
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| DE-BY-FWS_katkey | 371087 |
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| _version_ | 1806174049238253568 |
| adam_text | Contents
1 Overview 1
2 The Customer 15
3 The Corporation 37
4 Technology 63
5 eCRM 103
6 Evaluating Solutions 129
7 Economics of CRM 157
8 Getting There 179
Further Reading 209
Glossary 213
Index 217
|
| any_adam_object | 1 |
| author | Bergeron, Bryan P. 1958- |
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| dewey-sort | 3658.8 212 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014312259 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:43:21Z |
| institution | BVB |
| isbn | 0471206032 9780471206033 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009818077 |
| oclc_num | 48642546 |
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| owner_facet | DE-1049 DE-1050 DE-863 DE-BY-FWS |
| physical | XIII, 220 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Bergeron, Bryan P. 1958- Essentials of CRM a guide to customer relationship management E-commerce gtt Klantgerichtheid gtt Kundenmanagement swd Relatiemarketing gtt Customer relations Management |
| title | Essentials of CRM a guide to customer relationship management |
| title_auth | Essentials of CRM a guide to customer relationship management |
| title_exact_search | Essentials of CRM a guide to customer relationship management |
| title_full | Essentials of CRM a guide to customer relationship management Bryan Bergeron |
| title_fullStr | Essentials of CRM a guide to customer relationship management Bryan Bergeron |
| title_full_unstemmed | Essentials of CRM a guide to customer relationship management Bryan Bergeron |
| title_short | Essentials of CRM |
| title_sort | essentials of crm a guide to customer relationship management |
| title_sub | a guide to customer relationship management |
| topic | E-commerce gtt Klantgerichtheid gtt Kundenmanagement swd Relatiemarketing gtt Customer relations Management |
| topic_facet | E-commerce Klantgerichtheid Kundenmanagement Relatiemarketing Customer relations Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009818077&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bergeronbryanp essentialsofcrmaguidetocustomerrelationshipmanagement |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 620 B496st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |