Marketing-related motives in mergers and acquisitions: the perspective of the US food industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
2002
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Gabler Edition Wissenschaft
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: Jena, Univ., Diss., 2002 u.d.T.: Dahlhoff, Denise: Marketing-related motives and the key role of brands in mergers and acquisitions |
| Beschreibung: | XV, 188 S. graph. Darst. |
| ISBN: | 382447669X |
Internformat
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| 245 | 1 | 0 | |a Marketing-related motives in mergers and acquisitions |b the perspective of the US food industry |c Denise Dahlhoff. With a foreword by Henrik Sattler |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Dt. Univ.-Verl. |c 2002 | |
| 300 | |a XV, 188 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Gabler Edition Wissenschaft | |
| 500 | |a Zugl.: Jena, Univ., Diss., 2002 u.d.T.: Dahlhoff, Denise: Marketing-related motives and the key role of brands in mergers and acquisitions | ||
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Datensatz im Suchindex
| _version_ | 1808136436359102464 |
|---|---|
| adam_text |
TABLE
OF
CONTENTS
LIST
OF
TABLES
._
.
_
.
_
.
_
.
XI
LIST
OF
FIGURES
_
XIN
LIST
OF
APPENDICES
--------------------------------------------------------------------------------
XV
1
INTRODUCTION
.
.
_
.
_.
1
2
RATIONALE
OF
M&AS
AND
CONDITIONS
OF
THE
U.S.
FOOD
INDUSTRY
_
.
9
2.1
VALUE
CREATION
AS
A
PRINCIPAL
DIRECTIVE
OF
CORPORATE
ACTIONS
.
10
2.1.1
STOCK
PERFORMANCE
AND
SHAREHOLDER
VALUE
CONCEPT
.
10
2.1.2
DRIVERS
OF
SHAREHOLDER
VALUE
.
15
2.2
DESCRIPTORS
OF
GROWTH
STRATEGIES
.
17
2.2.1
DIMENSIONS
OF
EXPANSION
AND
SCHEME
OF
BASIC
GROWTH
STRATEGIES
.
17
2.2.2
INTERNAL
VERSUS
EXTERNAL
GROWTH
STRATEGIES
.
20
2.2.2.1
EXTERNAL
AND
INTERNAL
WAYS
OF
GROWTH
.
20
2.2.2.2
SHAREHOLDER
VALUE
IMPACT
OF
INTERNAL
AND
EXTERNAL
GROWTH
STRATEGIES
.
23
2.3
RECENT
SITUATION
AND
DEVELOPMENTS
IN
THE
U.S.
FOOD
INDUSTRY
.
27
2.3.1
MANUFACTURER
LEVEL:
COMPETITIVE
STRUCTURES
AND
CONDITIONS
IN
THE
U.S.
FOOD
MARKET
.
27
2.3.2
DISTRIBUTION
LEVEL:
DEVELOPMENTS
IN
THE
GROCERY
RETAIL
SECTOR
.
29
2.3.3
CONSUMER
LEVEL:
TRENDS
IN
CONSUMER
BEHAVIOR
AND
DEMOGRAPHIC
SHIFTS
.
37
2.4
SUMMARY
AND
CONCLUSIONS
.
39
3
ANALYSIS
OF
MOTIVES
IN
RECENT
FOOD
INDUSTRY
M&AS
_
.
_
.
41
3.1
METHODOLOGY
AND
TAXONOMY
OF
MOTIVES
.
41
3.1.1
RESEARCH
METHODOLOGY
.
41
3.1.2
TAXONOMY
OF
MOTIVES
.
48
3.1.3
METHOD
OF
ANALYSIS
.
52
3.2
FINDINGS
AND
DISCUSSION
.
55
3.2.1
CENTRAL
RESULTS
.
55
3.2.1.1
M&A
RATIONALES
ACROSS
BORDERS:
MOTIVES
OF
U.S.
AND
EUROPEAN
ACQUIRERS
.
55
3.2.1.2
STRUCTURE
OF
THE
FREQUENCY
RANKING
.
55
3.2.1.3
INTEGRATION
OF
THE
LEADING
MARKETING-RELATED
MOTIVES
INTO
THE
FRAMEWORK
OF
MARKET-BASED
ASSETS
.
57
3.2.2
LEADING
M&A
MOTIVES
AND
THEIR
SHAREHOLDER
VALUE
IMPACT
.
60
3.2.2.1
BRAND
MOTIVES
.
60
3.2.2.2
PRODUCT-RELATED
MOTIVES
.
65
3.2.2.3
DISTRIBUTIONAL
CAPACITIES
AND
RESOURCES
.
69
3.2.2.4
MARKET
SHARE
AND
MARKET
LEADERSHIP
GOALS
.
71
3.2.3
SECONDARY
M&A
MOTIVES
.
73
3.3
SUMMARY
.
74
X
TABLE
OFCONTENTS
4
METHODOLOGY
OF
A
CONJOINT
STUDY
FOR
BRAND
ACQUISITIONS.
-
.
77
4.1
OBJECTIVES
AND
CHARACTER
OF
THE
STUDY
.
78
4.2
SURVEY
DESIGN
.
79
4.2.1
OVERVIEW
.
79
4.2.2
CONJOINT
ANALYSIS
SECTION
.
80
4.2.3
IMPORTANCE
RATINGS
OF
ATTRIBUTES
.
82
4.2.4
RESPONDENTS
'
BACKGROUND
.
82
4.3
DESIGN
OF
THE
CHOICE-BASED
CONJOINT
EXPERIMENT
.
82
4.3.1
BACKGROUND
ON
CONJOINT
ANALYSIS
.
82
4.3.2
FIRM
AND
BRAND
ATTRIBUTES
AND
BRAND
SET
COMPOSITION
.
85
4.4
IMPLEMENTATION
OF
THE
STUDY
.
89
4.4.1
FIELD
PHASE
.
89
4.4.2
SAMPLE
DESCRIPTION
.
90
4.5
METHODOLOGY
AND
DATA ANALYSIS
.
90
4.5.1
BACKGROUND
OF
DISCRETE
CHOICE
ANALYSIS
.
90
4.5.1.1
ANALYSIS
OF
DISCRETE
CHOICE
DATA
.
90
4.5.1.2
BASICS
OF
LOGISTIC
ANALYSIS
.
91
4.5.2
LOGIT
MODELING
IN
THIS
STUDY
.
94
4.5.2.1
BASIC
SPECIFICATION
OF
THE
ORIGINAL
BALANCE
MODEL
.
94
4.5.2.2
IDENTIFYING
BALANCING
AND
NON-BALANCING
ATTRIBUTES
AND
DERIVING
OPTIMAL
ACQUISITION
STRATEGIES
.
96
4.5.2.3
INTEGRATING
THE
BALANCE
MODEL
INTO
THE
LOGIT
FRAMEWORK
.
97
4.5.2.4
INPUT
VARIABLES
FOR
MODEL
ESTIMATION
.
98
4.5.3
EXCLUDING,
SEGMENTING,
AND
WEIGHTING
RESPONDENTS
.
102
4.5.4
MODELING
THE
WILLINGNESS-TO-OFFER
.
105
5
RESULTS
AND
DISCUSSION
OF
CONJOINT
STUDY
.
107
5.1
PRESENTATION
AND
EVALUATION
OF
LOGIT
MODELS
.
107
5.1.1
EVALUATION
CRITERIA
FOR
LOGIT
MODELS
.
108
5.1.2
COMPARATIVE
PRESENTATION
OF
LOGIT
MODELS
.
110
5.1.3
MODEL
INTERPRETATION:
CLASSIFICATION
AND
RELATIVE
IMPORTANCE
OF
ATTRIBUTES
.
116
5.1.4
SENSITIVITY
CHECK
AND
MODEL
VALIDATION
.
123
5.1.4.1
SENSITIVITY
CHECKS
.
124
5.1.4.2
MODEL
VALIDATION
.
130
5.2
WILLINGNESS-TO-OFFER
.
133
5.3
FINDINGS,
IMPLICATIONS,
AND
SUGGESTIONS
FOR
ADJUSTMENTS
IN
FUTURE
APPLICATIONS
.
136
6
SUMMARY
AND
CONCLUSIONS
_
_
_
.
_
._
_
141
APPENDIX
_
_
_
.
.
.
_
._._
.
_._
.
.145
REFERENCES
_._
.
_
._
.
_
._
_
.
163
BIBLIOGRAPHY
.
163
REFERENCES
FOR
ANALYSIS
OF
MOTIVES
(CHAPTER
3)
.
177
INDEX
_._
.
_
.
_
.
_
.
_
.
._
189 |
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| author | Dahlhoff, Denise 1971- |
| author_GND | (DE-588)123725747 |
| author_facet | Dahlhoff, Denise 1971- |
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| bvnumber | BV014309957 |
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| edition | 1. Aufl. |
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| genre_facet | Hochschulschrift |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV014309957 |
| illustrated | Illustrated |
| indexdate | 2024-08-23T00:34:39Z |
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| isbn | 382447669X |
| language | English |
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| physical | XV, 188 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Dt. Univ.-Verl. |
| record_format | marc |
| series2 | Gabler Edition Wissenschaft |
| spelling | Dahlhoff, Denise 1971- Verfasser (DE-588)123725747 aut Marketing-related motives in mergers and acquisitions the perspective of the US food industry Denise Dahlhoff. With a foreword by Henrik Sattler 1. Aufl. Wiesbaden Dt. Univ.-Verl. 2002 XV, 188 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gabler Edition Wissenschaft Zugl.: Jena, Univ., Diss., 2002 u.d.T.: Dahlhoff, Denise: Marketing-related motives and the key role of brands in mergers and acquisitions Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Mergers and Acquisitions (DE-588)4205916-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Handelsmarke (DE-588)4023246-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content USA (DE-588)4078704-7 g Lebensmittelindustrie (DE-588)4034889-1 s Handelsmarke (DE-588)4023246-3 s Markenpolitik (DE-588)4144679-3 s Mergers and Acquisitions (DE-588)4205916-1 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009816902&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dahlhoff, Denise 1971- Marketing-related motives in mergers and acquisitions the perspective of the US food industry Lebensmittelindustrie (DE-588)4034889-1 gnd Mergers and Acquisitions (DE-588)4205916-1 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Handelsmarke (DE-588)4023246-3 gnd |
| subject_GND | (DE-588)4034889-1 (DE-588)4205916-1 (DE-588)4144679-3 (DE-588)4120697-6 (DE-588)4023246-3 (DE-588)4078704-7 (DE-588)4113937-9 |
| title | Marketing-related motives in mergers and acquisitions the perspective of the US food industry |
| title_auth | Marketing-related motives in mergers and acquisitions the perspective of the US food industry |
| title_exact_search | Marketing-related motives in mergers and acquisitions the perspective of the US food industry |
| title_full | Marketing-related motives in mergers and acquisitions the perspective of the US food industry Denise Dahlhoff. With a foreword by Henrik Sattler |
| title_fullStr | Marketing-related motives in mergers and acquisitions the perspective of the US food industry Denise Dahlhoff. With a foreword by Henrik Sattler |
| title_full_unstemmed | Marketing-related motives in mergers and acquisitions the perspective of the US food industry Denise Dahlhoff. With a foreword by Henrik Sattler |
| title_short | Marketing-related motives in mergers and acquisitions |
| title_sort | marketing related motives in mergers and acquisitions the perspective of the us food industry |
| title_sub | the perspective of the US food industry |
| topic | Lebensmittelindustrie (DE-588)4034889-1 gnd Mergers and Acquisitions (DE-588)4205916-1 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Handelsmarke (DE-588)4023246-3 gnd |
| topic_facet | Lebensmittelindustrie Mergers and Acquisitions Markenpolitik Marketingstrategie Handelsmarke USA Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009816902&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dahlhoffdenise marketingrelatedmotivesinmergersandacquisitionstheperspectiveoftheusfoodindustry |