Holdings: Essentials of marketing research

Essentials of marketing research:

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Bibliographic Details
Main Authors:	Kumar, V. 1957- (Author), Aaker, David A. 1938- (Author), Day, George S. 1937- (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] Wiley 2002
Edition:	2. ed.
Subjects:	Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung Einführung
Online Access:	Publisher description Table of Contents Inhaltsverzeichnis
Physical Description:	XIX, 553 S. Ill., graph. Darst. 1 CD-ROM (12 cm)
ISBN:	047141235X

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MARC


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Record in the Search Index

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indexdate	2025-06-06T06:00:12Z
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isbn	047141235X
language	English
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physical	XIX, 553 S. Ill., graph. Darst. 1 CD-ROM (12 cm)
publishDate	2002
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spelling	Kumar, V. 1957- Verfasser (DE-588)131395319 aut Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day 2. ed. New York [u.a.] Wiley 2002 XIX, 553 S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut http://www.loc.gov/catdir/description/wiley036/2001026850.html Publisher description http://www.loc.gov/catdir/toc/onix07/2001026850.html Table of Contents HBZ Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009816145&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kumar, V. 1957- Aaker, David A. 1938- Day, George S. 1937- Essentials of marketing research Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4151278-9
title	Essentials of marketing research
title_auth	Essentials of marketing research
title_exact_search	Essentials of marketing research
title_full	Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day
title_fullStr	Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day
title_full_unstemmed	Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day
title_short	Essentials of marketing research
title_sort	essentials of marketing research
topic	Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung Einführung
url	http://www.loc.gov/catdir/description/wiley036/2001026850.html http://www.loc.gov/catdir/toc/onix07/2001026850.html https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009816145&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kumarv essentialsofmarketingresearch AT aakerdavida essentialsofmarketingresearch AT daygeorges essentialsofmarketingresearch

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