Essentials of services marketing: concepts, strategies & cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth [u.a.]
Harcourt College Publ.
2002
|
| Edition: | 2. ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Item Description: | 3. ed. u.d.T.: Hoffman, K. Douglas: Services marketing |
| Physical Description: | XXI, 569 S. Ill. : graph. Darst. |
| ISBN: | 0030288924 |
Staff View
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Record in the Search Index
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| id | DE-604.BV014300115 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:01:17Z |
| institution | BVB |
| isbn | 0030288924 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009809100 |
| oclc_num | 633202871 |
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| physical | XXI, 569 S. Ill. : graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Harcourt College Publ. |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Hoffman, K. Douglas Verfasser aut Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson 2. ed. Fort Worth [u.a.] Harcourt College Publ. 2002 XXI, 569 S. Ill. : graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing 3. ed. u.d.T.: Hoffman, K. Douglas: Services marketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Bateson, John E. G. Verfasser (DE-588)121975258 aut |
| spellingShingle | Hoffman, K. Douglas Bateson, John E. G. Essentials of services marketing concepts, strategies & cases Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Essentials of services marketing concepts, strategies & cases |
| title_auth | Essentials of services marketing concepts, strategies & cases |
| title_exact_search | Essentials of services marketing concepts, strategies & cases |
| title_full | Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson |
| title_fullStr | Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson |
| title_full_unstemmed | Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing concepts strategies cases |
| title_sub | concepts, strategies & cases |
| topic | Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Marketing |
| work_keys_str_mv | AT hoffmankdouglas essentialsofservicesmarketingconceptsstrategiescases AT batesonjohneg essentialsofservicesmarketingconceptsstrategiescases |