Essentials of services marketing: concepts, strategies & cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth [u.a.]
Harcourt College Publ.
2002
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The Dryden Press series in marketing
|
| Schlagworte: | |
| Beschreibung: | 3. ed. u.d.T.: Hoffman, K. Douglas: Services marketing |
| Beschreibung: | XXI, 569 S. Ill. : graph. Darst. |
| ISBN: | 0030288924 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV014300115 | ||
| 003 | DE-604 | ||
| 005 | 20090507 | ||
| 007 | t | ||
| 008 | 020516s2002 ad|| |||| 00||| eng d | ||
| 020 | |a 0030288924 |9 0-03-028892-4 | ||
| 035 | |a (OCoLC)633202871 | ||
| 035 | |a (DE-599)BVBBV014300115 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-N2 |a DE-703 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 084 | |a QR 560 |0 (DE-625)142061: |2 rvk | ||
| 100 | 1 | |a Hoffman, K. Douglas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of services marketing |b concepts, strategies & cases |c K. Douglas Hoffman ; John E.G. Bateson |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Fort Worth [u.a.] |b Harcourt College Publ. |c 2002 | |
| 300 | |a XXI, 569 S. |b Ill. : graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Dryden Press series in marketing | |
| 500 | |a 3. ed. u.d.T.: Hoffman, K. Douglas: Services marketing | ||
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bateson, John E. G. |e Verfasser |0 (DE-588)121975258 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009809100 | ||
Datensatz im Suchindex
| _version_ | 1804129195476910080 |
|---|---|
| any_adam_object | |
| author | Hoffman, K. Douglas Bateson, John E. G. |
| author_GND | (DE-588)121975258 |
| author_facet | Hoffman, K. Douglas Bateson, John E. G. |
| author_role | aut aut |
| author_sort | Hoffman, K. Douglas |
| author_variant | k d h kd kdh j e g b jeg jegb |
| building | Verbundindex |
| bvnumber | BV014300115 |
| classification_rvk | QP 600 QQ 250 QR 560 |
| ctrlnum | (OCoLC)633202871 (DE-599)BVBBV014300115 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01407nam a2200397 c 4500</leader><controlfield tag="001">BV014300115</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090507 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020516s2002 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030288924</subfield><subfield code="9">0-03-028892-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)633202871</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014300115</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 560</subfield><subfield code="0">(DE-625)142061:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hoffman, K. Douglas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of services marketing</subfield><subfield code="b">concepts, strategies & cases</subfield><subfield code="c">K. Douglas Hoffman ; John E.G. Bateson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Fort Worth [u.a.]</subfield><subfield code="b">Harcourt College Publ.</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 569 S.</subfield><subfield code="b">Ill. : graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Dryden Press series in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">3. ed. u.d.T.: Hoffman, K. Douglas: Services marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bateson, John E. G.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121975258</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009809100</subfield></datafield></record></collection> |
| id | DE-604.BV014300115 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:01:17Z |
| institution | BVB |
| isbn | 0030288924 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009809100 |
| oclc_num | 633202871 |
| open_access_boolean | |
| owner | DE-945 DE-N2 DE-703 |
| owner_facet | DE-945 DE-N2 DE-703 |
| physical | XXI, 569 S. Ill. : graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Harcourt College Publ. |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Hoffman, K. Douglas Verfasser aut Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson 2. ed. Fort Worth [u.a.] Harcourt College Publ. 2002 XXI, 569 S. Ill. : graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing 3. ed. u.d.T.: Hoffman, K. Douglas: Services marketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Bateson, John E. G. Verfasser (DE-588)121975258 aut |
| spellingShingle | Hoffman, K. Douglas Bateson, John E. G. Essentials of services marketing concepts, strategies & cases Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Essentials of services marketing concepts, strategies & cases |
| title_auth | Essentials of services marketing concepts, strategies & cases |
| title_exact_search | Essentials of services marketing concepts, strategies & cases |
| title_full | Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson |
| title_fullStr | Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson |
| title_full_unstemmed | Essentials of services marketing concepts, strategies & cases K. Douglas Hoffman ; John E.G. Bateson |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing concepts strategies cases |
| title_sub | concepts, strategies & cases |
| topic | Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Marketing |
| work_keys_str_mv | AT hoffmankdouglas essentialsofservicesmarketingconceptsstrategiescases AT batesonjohneg essentialsofservicesmarketingconceptsstrategiescases |