Successful affiliate marketing for merchants:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Que
2001
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 344 S. Ill. |
| ISBN: | 0789725258 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV014287979 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 020508s2001 a||| |||| 00||| eng d | ||
| 020 | |a 0789725258 |9 0-7897-2525-8 | ||
| 035 | |a (OCoLC)46928206 | ||
| 035 | |a (DE-599)BVBBV014287979 | ||
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| 100 | 1 | |a Fiore, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Successful affiliate marketing for merchants |c Frank Fiore ; Shawn Collins |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Que |c 2001 | |
| 300 | |a IX, 344 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Multilevel marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009799397 | ||
Datensatz im Suchindex
| _version_ | 1804129180719251456 |
|---|---|
| adam_text | Contents
INTRODUCTION 2
/ What Affiliate Marketing Can Do for Your
Business 7
1 What Is Affiliate Marketing? 8
Pay for Performance—Advertising Versus
Marketing 10
A Brief History of Affiliate Marketing 12
Defining Affiliate Marketing 15
Making It Work 17
Affiliate Marketing Is Not as Simple as It
Seems 20
Affiliate Marketing Program Components 22
The New Cornerstone 23
Trends in Affiliate Marketing 24
Promises Come with Perils 28
2 The Benefits of Affiliate Marketing 30
The High Cost of Customer Acquisition 31
Is Your Business Suited for Affiliate Marketing?
33
You Can Sell Anything 35
Ask These Questions 39
The Benefits of Affiliate Marketing 41
The Key Benefits 42
Are Affiliate Programs Just Cheap
Advertising? 44
Keep Your Promises 45
Other Affiliate Marketing Uses 46
3 Become an Affiliate Yourself and Earn
Income 50
News and Features 52
Web, Media, and Consumer Opinion Searches
55
All in One Content Programs 59
Have Your Affiliate Team Join Affiliate
Programs 61
II Setting Up Your Affiliate Program 65
4 Step One—Planning Your Affiliate Program
66
Setting Up Your Affiliate Program 68
Considering a Program Consultant 70
What Do Affiliates Want? 73
True Partnership 75
A Credible Program 77
Offers That Sell 79
A Fair Program so
An Uncomplicated Program 81
Why Affiliate Programs Fail 82
Review Your Competition 83
5 Step Two—Choosing Your Program Model
88
Affiliate Program Models 89
Banner or Text Links 91
Storefronts 94
Pop Ups 96
Imbedded Commerce—Boutiques 97
E mail 99
Two Tier Programs 103
The Creatives 106
The Marketing Materials 106
Banner Design 108
Endorsements and E mail Copy 113
6 Step Three—Getting the Word Out 116
Step One—Crafting Your Message 117
Step Two—Building Your List 121
Finding Affiliates 122
Contacting Affiliates 124
Step Three—Registering with Directories 125
Affiliate Solution Providers 126
How to Get Listed 129
International Directories 133
Affiliate Program Announcement Services
134
Step Three—Newsletters, Discussion Groups,
Mailing Lists, and Other Promotional Strategies
136
Step Four—Contracting Out Your Recruiting
139
Step Five—Using PR and Advertising 141
7 Step Four—Choosing the Right Affiliates
146
Know the Affiliate Types 147
The Super Affiliate 148
Up and Comers 148
Onesies 148
Untouchables 148
Acquiring the Super Affiliate 149
The Specialized Affiliate 151
Shopping Portals 152
Treating the Super Affiliate Right 153
Affiliate Discussion Boards 154
Up and Coming Super Affiliates 156
Choosing the Right Affiliates 156
The 80:20 Rule 160
Activating the Non Participating Affiliate 161
Initial Contact with an Affiliate 162
8 Step Five—Creating Your Affiliate
Agreement 166
Affiliate Union Certification 167
The Elements of an Affiliate Agreement 168
Legal Issues 170
Enrollment, Exclusivity Causes, and
Conduct no
Linking Criteria m
Intellectual Property and Proprietary
Information 172
Customer Data and Relationships 172
Indemnification, Disclaimers, Limitation of
Liability, and Miscellaneous Issues 173
Monetary Issues 174
Compensation Rates and Payment 174
Escalating Commissions 775
Reporting and Tracking 176
Delivery of the Affiliate Agreement 177
A Sample Agreement 178
9 Step Six—Tracking Your Affiliate Program
186
The Elements of Tracking and Reporting 188
Number of Impressions 188
Number of Click Throughs 189
Number of Sales, Leads, or Actions 190
Compensation Earned 190
Orders Shipped and Actual Compensation
191
Timeliness of Reports 191
Do It Yourself Versus Third Party Provider 191
Paying Affiliates Yourself 195
Choosing a Third Party Solution Provider 196
Cost 197
Tracking 197
Affiliate Recruiting 197
Support 198
Exclusivity 198
Third Party Solution Providers 198
Be Free 199
Commission Junction 202
Dynamic Trade 203
LinkShare 205
Low Cost Affiliate Solution Provider
Services 206
bCentral s ClickTrade 206
ClickBank 207
QuinStreet 207
Making Sense of the Numbers 208
10 Step Seven—Paying Your Affiliates 210
Payment Plans—How Much to Pay 211
Pay per Sale—Commission Based/Revenue
Sharing Programs 214
Customer Acquisition Programs—Bounty
Programs 218
Pay per Lead—Lead Generation Programs
220
Pay per Click—Click Through Programs 222
Two Tier Programs 224
Residual Earnings Programs 225
Payment Plans 227
Payment Frequency 227
Minimum Payments 228
Payment Threshold 228
Rewarding High Producers 229
Dealing with Program Fraud 230
HI Managing Your Affiliate Program 232
11 Managing Your Program 234
Personnel Requirements 235
Finding the Right Team Members 236
Compensation 237
Outsourcing 238
Keeping Your Program Fresh 243
Test and Test Again 243
Personalization 245
Promotions and Special Events 246
Build an E mail Marketing List 249
Get the FAQ 251
12 Communicating with Your Affiliates 254
Affiliate Newsletters 256
Targeted E mail 264
Tutorials 266
Discussion Boards or Forums 267
Webrings 268
Chat Sessions 269
E mail Discussion Lists 270
Affiliate Feedback 271
Other Feedback Mechanisms 274
13 Supporting Your Affiliates 276
Servicing Vour Affiliates 278
Categorize and Customize Your Support 279
Encourage Affiliates to Know Your Product
280
Provide An Affiliate Support Site 282
Provide Access to Internet Resources 282
Provide Information About Free Advertising
282
Books and Other Training Systems 286
The Eight Things Every Affiliate Should Do 288
A The 10 Deadly Sins of Affiliate Marketing
294
B Affiliate Marketing Master Plan 300
Previous Weeks 300
Week 1 302
Week 2 303
Week 3 305
Week 4 306
Week 5 307
Week 6 308
Following Weeks 309
C Affiliate Directories 312
Glossary 318
Index 322
v
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV014287979 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:01:03Z |
| institution | BVB |
| isbn | 0789725258 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009799397 |
| oclc_num | 46928206 |
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| owner_facet | DE-473 DE-BY-UBG |
| physical | IX, 344 S. Ill. |
| publishDate | 2001 |
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| publisher | Que |
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| spelling | Fiore, Frank Verfasser aut Successful affiliate marketing for merchants Frank Fiore ; Shawn Collins 1. print. Indianapolis, Ind. Que 2001 IX, 344 S. Ill. txt rdacontent n rdamedia nc rdacarrier Business networks Internet marketing Multilevel marketing Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmenskooperation (DE-588)4078604-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmenskooperation (DE-588)4078604-3 s DE-604 Collins, Shawn Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009799397&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fiore, Frank Collins, Shawn Successful affiliate marketing for merchants Business networks Internet marketing Multilevel marketing Marketing (DE-588)4037589-4 gnd Unternehmenskooperation (DE-588)4078604-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4078604-3 |
| title | Successful affiliate marketing for merchants |
| title_auth | Successful affiliate marketing for merchants |
| title_exact_search | Successful affiliate marketing for merchants |
| title_full | Successful affiliate marketing for merchants Frank Fiore ; Shawn Collins |
| title_fullStr | Successful affiliate marketing for merchants Frank Fiore ; Shawn Collins |
| title_full_unstemmed | Successful affiliate marketing for merchants Frank Fiore ; Shawn Collins |
| title_short | Successful affiliate marketing for merchants |
| title_sort | successful affiliate marketing for merchants |
| topic | Business networks Internet marketing Multilevel marketing Marketing (DE-588)4037589-4 gnd Unternehmenskooperation (DE-588)4078604-3 gnd |
| topic_facet | Business networks Internet marketing Multilevel marketing Marketing Unternehmenskooperation |
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