The M-Bomb: riding the multi-channel whirlwind
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Milford
Capstone
2001
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | A Capstone paperback
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 194 S. graph. Darst. |
| ISBN: | 1841121398 |
Internformat
MARC
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| 245 | 1 | 0 | |a The M-Bomb |b riding the multi-channel whirlwind |c Geoff Webb |
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| 264 | 1 | |a Milford |b Capstone |c 2001 | |
| 300 | |a XVII, 194 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009797674 | ||
Datensatz im Suchindex
| _version_ | 1804129178161774592 |
|---|---|
| adam_text | Foreword ix
Introduction 1
Part 1: Hearing the M Bomb Ticking 3
1 Life Beyond the Internet Clouds 5
2 Reasons to Smile and then Panic (a Little) 16
Part 2: Planning Your Multi channel Defenses 35
3 Conceiving the Multi channel Organization 37
4 Building the Customer Operating Model 45
5 Strategies to be the First Brand Standing 71
6 The Good, the Bad and the Ugly 97
Part 3: Riding the Multi channel Tiger 107
7 Implementing the Multi channel Business
(and Getting to Market Quickly with the Right Services) 109
8 Transforming the Organization and Living the Brand 134
Part 4: The Field Guide and a View of the Future 163
9 The Big Agenda, the New Surprises and a Trip to Casablanca 165
Index 189
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV014286056 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:01:00Z |
| institution | BVB |
| isbn | 1841121398 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009797674 |
| oclc_num | 47926000 |
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| physical | XVII, 194 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Capstone |
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| series2 | A Capstone paperback |
| spelling | Webb, Geoff Verfasser aut The M-Bomb riding the multi-channel whirlwind Geoff Webb 1. publ. Milford Capstone 2001 XVII, 194 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Capstone paperback Electronic commerce Multichannel communication Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009797674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Webb, Geoff The M-Bomb riding the multi-channel whirlwind Electronic commerce Multichannel communication Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4592128-3 |
| title | The M-Bomb riding the multi-channel whirlwind |
| title_auth | The M-Bomb riding the multi-channel whirlwind |
| title_exact_search | The M-Bomb riding the multi-channel whirlwind |
| title_full | The M-Bomb riding the multi-channel whirlwind Geoff Webb |
| title_fullStr | The M-Bomb riding the multi-channel whirlwind Geoff Webb |
| title_full_unstemmed | The M-Bomb riding the multi-channel whirlwind Geoff Webb |
| title_short | The M-Bomb |
| title_sort | the m bomb riding the multi channel whirlwind |
| title_sub | riding the multi-channel whirlwind |
| topic | Electronic commerce Multichannel communication Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Multichannel communication Online-Marketing Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009797674&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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