Poetry and advertising: principles of communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Aachen
Shaker
2002
|
| Schriftenreihe: | Bochumer Beiträge zur Semiotik
N.F. 9 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 432 S. Ill. : 21 cm |
| ISBN: | 3826599608 |
Internformat
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| 245 | 1 | 0 | |a Poetry and advertising |b principles of communication |c von Tania Christidis |
| 264 | 1 | |a Aachen |b Shaker |c 2002 | |
| 300 | |a X, 432 S. |b Ill. : 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Bochumer Beiträge zur Semiotik |v N.F. 9 | |
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Poetics | |
| 650 | 4 | |a Poetry |x History and criticism | |
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Datensatz im Suchindex
| _version_ | 1808136474966622208 |
|---|---|
| adam_text |
CONTENTS
ABSTRACT
PAGE
V
CONTENTS
VI
ACKNOWLEDGEMENTS
IX
LIST
OF
ILLUSTRATIONS
X
INTRODUCTION
1
PREAMBLE:
DEFINING
POETIC
COMMUNICATION
9
ROMAN
JAKOBSON
AND
THE
FUNCTION
OF
THE
POETIC
IN
LANGUAGE
1
1
METAPHOR:
A
MARK
OF
COGNITIVE
COHERENCE
15
ENDNOTES
20
CHAPTER
ONE
POETICALNESS
IN
ORDINARY
CONVERSATION,
ADVERTISING
AND
POETRY:
RELEVANCE
THEORY
26
AMBIGUITY,
INFERENCE
AND
MUTUALITY:
EMPSON
(1930)
26
RECOGNITION
OF
THE
COMMUNICATOR
'
S
INTENTIONS
29
OSTENSION
VERSUS
INFERENCE
AND
ADVERTISING
VERSUS
POETRY
31
OSTENSIVE-INFERENTIAL
COMMUNICATION
AT
WORK
34
OVERT
AND
COVERT
COMMUNICATION:
TANAKA
(1994)
36
STRONG
AND
WEAK
IMPLICATURES
40
IMPLICATURE
VS.
EXPLICATURE
AS
SUBSTITUTE
FOR
TANAKA
'
S
'
COVERT
'
VERSUS
'
OVERT
'
COMMUNICATION
44
CIRCUMSTANCES
OF
COMMUNICATION
ASSUMED
IN
RELEVANCE
THEORY
AND
ADVERTISING
50
WEAK
COMMUNICATION
IN
ADVERTISING:
ADVERTISEMENT
ANALYSIS
51
POETIC
EFFECTS
OF
COMPETITIVE
IMPLICATURES
IN
ADVERTISING
59
ENDNOTES
67
CHAPTER
TWO
THEORIES
OF
POETIC
COMMUNICATION
AND
THEIR
RELEVANCE
TO
THE
RELATION
BETWEEN
POETRY
AND
ADVERTISING
70
LOTMAN'S
THEORY
OF
ARTISTIC
COMMUNICATION
72
PART
ONE:
ASPECTS
OF
INTERNAL
STRUCTURE
AND
FUNCTIONALITY
OF
THE
ARTISTIC
TEXT
74
THE
PRINCIPLE
OF
TRANSCODING
IN
POETIC
COMMUNICATION
82
ELEMENTS
OF
RHETORICAL
ORGANISATION
86
THE
POETIC
PLOT
86
THE
ALIEN
WORD
88
PART
TWO:
THE
RELEVANCE
OF
LOTMAN
'
S
PRINCIPLES
TO
AN
INTEGRATIVE
THEORY
OF
POETRY
AND
ADVERTISING
PERCEPTION
BY
OPPOSITION
91
ENTROPY
94
ADVERTISEMENT
ANALYSIS
100
ENDNOTES
107
RIFFATERRE
'S
CONTRADICTIONS:
AN
'INDIRECT
'
SUPPORT
FOR
THE
RELATION
POETRY-ADVERTISING
111
INDIRECTION
112
POETIC
INDIRECTION
IN
ADVERTISING
116
HYPOGRAM
AND
THE
POETIC
SIGN
IN
ADVERTISING
AND
POETRY
117
MATRIX
AND
MODEL
123
POETICITY
127
AN
IMPLICIT
THEORY
OF
POETRY
READING
129
INTERPRETANTS
135
READING
POETRY
IN
THE
MEDIUM
OF
ADVERTISING:
POEM
ANALYSIS
138
ENDNOTES
151
KRISTEVA
'
S
REVOLUTION
IN
POETIC
LANGUAGE
AND
THE
POETRY
WORKSHOP
155
GENERAL
FRAME
OF
REFERENCE
155
KRISTEVA
'
S
THEORY
OF
COMMUNICATION
AND
ITS
RELEVANCE
TO
POETIC
COMMUNICATION
IN
WORKSHOPS
158
THE
STRUCTURE
OF
THE
POETRY
WORKSHOP
159
FIRST
STAGE:
THE
SUBJECT
'
S
GENETIC
FORMATION:
SEMIOTISING
THE
CHORA
160
SECOND
STAGE:
POETIC
LANGUAGE
AS
REVOLUTIONARY
SIGNIFYING
PRACTICE:
THE
THETIC
163
THIRD
STAGE:
THE
NATURE
OF
POETIC
LANGUAGE:
THESIS
168
FOURTH
STAGE:
THE
ROLE
OF
POETIC
LANGUAGE
WITHIN
THE
MECHANISM
OF
SOCIAL
CHANGE
174
SOCIALITY
AND
SEXUALITY
175
ETHICS
AND
POLITICS
179
ENDNOTES
183
CHAPTER
THREE
BUSINESS-DISCURSIVE
INTERACTIONS
BETWEEN
POETRY
AND
ADVERTISING
186
REIFICATION
AND
MEDIATISATION
OF
CULTURE
186
THE
SYMBOLIC
-
SEMIOTIC
COMPLEMENTARITY
BETWEEN
ADVERTISING
AND
POETRY
190
RETROPOETIC
COMMUNICATION
IN
ADVERTISING
192
POETRY
IN
BUSINESS:
ASPECTS
OF
MARKET
MANAGEMENT
IN
THE
'
POETRY
PLACES
'
SCHEME
194
THE
ROLE
OF
POETRY
IN
THE
NEED-WANT
FRAGMENTATION
194
'
POETRY
PLACES
'
AND
POETRY
'
S
ADAPTATION
TO
MARKET
MANAGEMENT
STRUCTURES
197
POETRY
AS
BUSINESS:
REALISM
OR
AVANT-GARDE?
205
REIFICATION
OF
POETRY
AND
THE
GENERALISATION
OF
POETIC
DISCOURSE
207
POETRY
WORKSHOP
COMMUNICATION
FROM
THE
SPEECH-ACT
PERSPECTIVE
210
RE-SYMBOLISING
POETRY
THROUGH
ADVERTISING
NARRATIVITY
214
THE
INSTITUTIONAL
LOCUS
OF
POETRY
217
SOCIAL
RELATIONS
AT
WORK
IN
THE
POETRY
WORKSHOP
222
PRAGMATIC
AND
AESTHETIC
RELATIONS:
BIOLOGICAL
SURVIVAL
OR
AESTHETIC
FOREGROUNDING?
222
POETRY
WORKSHOP
DISCOURSE
225
TYPES
OF
APPROACHES
225
PSYCHOLOGICAL,
INTELLECTIVE
AND
SOCIAL
DIMENSIONS
AT
WORK
IN
POETIC
CREATIVITY
227
THE
POETRY
WORKSHOP:
ENTERTAINMENT,
THERAPY,
EDUCATION
AND
BUSINESS
229
ENDNOTES
236
VII
CHAPTER
FOUR
GENRE
AND
IDEOLOGY
IN
THE
INTERACTION
BETWEEN
POETRY
AND
ADVERTISING
244
FORMAL
INTERACTIONS
BETWEEN
POETRY
AND
ADVERTISING
246
POETRY
ON
ADS
249
IDEOLOGICAL
FRAMEWORK
ATTRIBUTES
OF
CONTEMPORARY
WESTERN
IDEOLOGY
250
A
REVERSE
OF
THE
DISSIMULATION
GAME:
APPARENT
CONTRADICTIONS
251
FALSE
OPPONENTS
254
THE
CAPITAL
OF
POETRY
IN
RELATION
TO
ADVERTISING
256
MODERNIST
AND
CONTEMPORARY
POETIC
ORIENTATIONS
259
DIAGNOSING
SOCIETY
265
FUNCTIONAL
UNIFORMISATION
BETWEEN
ECONOMY,
CULTURE
AND
ADVERTISING:
FRAGMENTATION
OR
TOTALITY?
274
INTERNAL
FACTORS
OF
INTER-GENERIC
RELATIONS
BETWEEN
POETRY
AND
ADVERTISING
279
THE
EXPANSION
OF
ADVERTISING
PRINCIPLES
OVER
POETRY
280
PROMOTION
280
RHETORICAL
STRATEGY
282
THE
EXPANSION
OF
ARTISTIC
PRINCIPLES
INTO
ADVERTISING
284
SELF-REFERENTIALITY
284
COGNITIVE
FUNCTION
BY
FICTIONALISING
285
INTER-GENERIC
HYBRIDISATION
BETWEEN
POETRY
AND
ADVERTISING
286
ENDNOTES
291
CHAPTER
FIVE
ADVERTISING
POEMS:
ETHNOGRAPHICAL
AND
READER-RESPONSE
ANALYSIS
302
'
POEMS
ON
THE
UNDERGROUND
'
AND
'
BIG
WIDE
WORDS
'
304
WHAT
DO
POETS
THINK
ABOUT
POEMS
ON
ADS?
309
THE
INTER-CONDITIONING
RELATION
OF
OPPOSITION
BETWEEN
POETRY
AND
ADVERTISING
315
COMMUNICATION
LAYERS
IN
'
POEMS
ON
ADS
'
317
'
MOVING
POETRY
'
:
THE
CONTEXT
OF
COMMUNICATION
319
READER
RESPONSES
TO
POEMS
ON
THE
BUS
322
ASPECTS
OF
POETIC
RECEPTION
IN
THE
MASS
MEDIA
327
ETHNOGRAPHIC
CHALLENGES
TO
READER-RESPONSE
THEORIES
330
HOW
DO
ACADEMICS
PERCEIVE
POETRY
'
S
RELATIONS
TO
UNCONVENTIONAL
MEDIA?
333
THE
BOUNDARY
ELEMENT
IN
AN
INTEGRATIVE
CULTURAL
SYSTEM:
TECHNICAL
ASPECTS
OF
RECEPTION
340
TYPES
OF
RECEPTION:
RESIDUAL
ELITIST,
PRAGMATIC
AND
SIMULTANEOUS
344
ENDNOTES
351
CONCLUSIONS
357
BIBLIOGRAPHY
364
APPENDIX
389
ILLUSTRATIONS
390
GENERAL
INDEX
VIII |
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| language | English German |
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| spelling | Christidis, Tania Verfasser aut Poetry and advertising principles of communication von Tania Christidis Aachen Shaker 2002 X, 432 S. Ill. : 21 cm txt rdacontent n rdamedia nc rdacarrier Bochumer Beiträge zur Semiotik N.F. 9 Advertising copy Communication in marketing Poetics Poetry History and criticism Literarischer Stil (DE-588)4074271-4 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Literarischer Stil (DE-588)4074271-4 s DE-604 Bochumer Beiträge zur Semiotik N.F. 9 (DE-604)BV000015932 10009 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009785002&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Poetry and advertising principles of communication |
| title_auth | Poetry and advertising principles of communication |
| title_exact_search | Poetry and advertising principles of communication |
| title_full | Poetry and advertising principles of communication von Tania Christidis |
| title_fullStr | Poetry and advertising principles of communication von Tania Christidis |
| title_full_unstemmed | Poetry and advertising principles of communication von Tania Christidis |
| title_short | Poetry and advertising |
| title_sort | poetry and advertising principles of communication |
| title_sub | principles of communication |
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