Mastering technological discontinuity: evolutionary dynamics and strategic choice for commercial printing firms
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2002
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 231, XII S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Synopsis
1. Technological Evolution as an Agent of Change for Commercial Printing 1
2. Research Methodology 41
3. Strategic Choice under Technological Discontinuity 63
3.1 The Phenomenon: Technological Evolution and Firm Performance
Difficulties 64
3.2 The Conception and Framework: A Resource Dependence Based Ap¬
proach to Mastering Technological Discontinuity 82
3.3 The Evaluation: Leading Through Technological Discontinuity as a
Meta Capability 146
4. Evolutionary Dynamics and Strategic Choice for Commercial Printing
Firms 149
4.1 The Arena of Evolutionary Dynamics 149
4.2 The Threat of Technological Discontinuity 165
4.3 Strategic Choice for Commercial Printing Firms 194
5. Conclusions 201
List of Contents
Acknowledgments vii
SvnoDsis ix
List of Contents xi
List of Illustrations xv
List of Abbreviations xvii
1. Technological Evolution as an Agent of Change for Commercial Printing 1
1.1 The Age of Early Printing 4
1.2 Flourishing Book Trade and the Colonial Printer 8
1.3 The Industrialization of Printing 13
1.4 The Rise of Offset Lithography and Phototypesetting 19
1.5 Printing Without a Press: Desktop Publishing and Reprography 25
1.6 The Digitization of Printing: Digital Imaging and Digital Production
Printing 32
1.7 Today s Changes as Unprecedented Challenge 36
2. Research Methodology 41
2.1 Scientific Underpinnings 43
2.1.1 Epistemological Understanding: The Applied Social Science
Approach 43
2.1.2 Scientific Orientation: The Normative Side of Research 46
2.1.3 Academic Premise: The Resource Dependence View 47
2.2 Research Objective 50
2.3 Subject of Analysis 50
2.4 Research Design 52
2.4.1 Conceptual Method: Analogical Reasoning and Deduction 54
2.4.2 Empirical Method: Qualitative Orientation and Narratives 56
2.4.3 Triangulation of Data Sources 59
3. Strategic Choice under Technological Discontinuity 63
3.1 The Phenomenon: Technological Evolution and Firm Performance
Difficulties 64
3.1.1 Experience Related Explanations 67
x(| List of Contents
3.1.2 Incentive Related Explanations 70
3.1.3 Inertia Related Explanations 75
3.1.4 Benefits and Criticism 79
3.2 The Conception and Framework: A Resource Dependence Based
Approach to Mastering Technological Discontinuity 82
3.2.1 Identifying the Arena of Evolutionary Dynamics 84
3.2.1.1 Shortcomings of an Industry Centered View 84
3.2.1.2 Towards a Value Network Perspective 85
3.2.2 Categorizing Discontinuous Technological Change 88
3.2.2.1 Isolating the Causes of Technological Discontinuity 88
Change of Technological Regime #9
Change in Technological Interdependence/ 97
Change in Buying Hierarchy 93
3.2.2.2 Distinguishing the Types of Technological Discontinuity 94
Direct Competitive Discontinuity 95
Vertical Discontinuity 97
Horizontal Discontinuity 98
3.2.3 Forecasting under Technological and Market Uncertainty 99
3.2.3.1 Parameters for Constructing Scenarios 99
3.2.3.2 Visualizing the Forces on the Value Network 101
3.2.4 Anticipating the Impact on the Firm 106
3.2.4.1 Impact on the Resource Base 109
3.2.4.2 Impact on the Scope 113
3.2.4.3 Impact on the Offering 117
3.2.5 Deciding on the Focus of Firm Development 121
3.2.5.1 Market Penetration 127
3.2.5.2 Vertical Respecialization 129
3.2.5.3 Horizontal Diversification 133
3.2.5.4 Negative Choice and Endgame Strategy 135
3.2.6 Deciding on the Mode of Firm Development 136
3.2.6.1 Organic Efforts 139
3.2.6.2 Spinouts 140
3.2.6.3 Alliances 142
3.2.6.4 Acquisitions 144
3.3 The Evaluation: Leading Through Technological Discontinuity as a Meta
Capability 146
List of Contents xiii
4. Evolutionary Dynamics and Strategic Choice for Commercial Printing
Firms 149
4.1 The Arena of Evolutionary Dynamics 149
4.1.1 Print Media as a Collective Term 149
4.1.1.1 The Formats of Print Media 152
4.1.1.2 The Print Buyers and Advertisers 154
4.1.2 The Value Networks of Print Media Reproduction 155
4.1.2.1 Commercial Printing 157
4.1.2.2 In Plant Printing 160
4.1.2.3 Quick Printing 162
4.2 The Threat of Technological Discontinuity 165
4.2.1 Horizontal Discontinuity: The Comparative Value of Commercial
Printing 165
4.2.1.1 Digital New Media and Output Devices 165
Value Proposition of Media Formats 167
E Books and E Ink Readers 171
Ubiquity of Basic Printing Means 173
4.2.1.2 In Plant Printing and Cluster Printers 176
4.2.2 Vertical Discontinuity: The Economics of Commercial Printing 178
4.2.2.1 More at the Prepress Stage: Extended Premedia Services 181
4.2.2.2 Closer to the Print Buyer Stage: Print on Demand 184
4.2.3 Direct Competitive Discontinuity: The Basis of Competition for
Commercial Printing 188
4.2.3.1 From Analog to Digital Interaction: E Business 188
4.2.3.2 From Cost to Value Orientation: Variable Data Printing 191
4.3 Strategic Choice for Commercial Printing Firms 194
4.3.1 The Characteristics of a Highly Fragmented Industry 194
4.3.2 The Beginnings of Strong Industry Consolidation 195
4.3.3 The Economics Behind a Consolidator Strategy 197
5. Conclusions 201
5.1 Review and Discussion of Theoretical Conception and Management
Framework 201
5.2 Review and Discussion of Practical Applicability and Implications for
Commercial Printing Firms 202
5.3 A Sketch of Future Research Directions 204
•v List of Contents
6. References 207
6.1 Bibliography 207
6.2 Consulting and Investment Banking Reports 228
6.3 Trade Association and Government Publications 230
6.4 Annual Reports, Statistical Yearbooks and Corporate Profiles 230
6.5 References to Periodicals and Sources with Unidentified Author 231
Appendix I
List of Research Discussions and Interviews I
List of Industry Events VI
List of Terms of the Graphic Arts VI11
List of Illustrations
Figure 1: From Mechanization to Digitization: Waves of Technological
Change in the Offset Lithography Era 38
Figure 2: From Mechanization to Digitization: Major Changes in Prepress
Workflow in the Offset Lithography Era 40
Figure 3: Technological Discontinuity and Incumbent Performance
Difficulties 80
Figure 4: The Strategy Framework under Discontinuous Technological
Change 83
Figure 5: Taxonomy of the Value System, Value Network and Competitive
Arena 84
Figure 6: Determining the Arena of Analysis 86
Figure 7: Isolating Three Causes of Technological Discontinuity 89
Figure 8: Distinguishing Three Types of Technological Discontinuity 96
Figure 9: The Dynamic Value Curve as a Tool for Scenario Development 102
Figure 10: Anticipating the Impact on the Firm 107
Figure 11: Deciding on the Focus of Firm Development 126
Figure 12: Deciding on the Strategic Choice of Firm Development 138
Figure 13: Mass Media by Share of Revenues 151
Figure 14: The Formats of Print Media and the Value of Shipments of the U.S.
Printing Industry 153
Figure 15: Anticipated Changes in Importance of Media Selection Criteria 155
Figure 16: The Three Value Networks of Professional Printing 156
Figure 17: Development of Commercial Printing from 1993 to 2000 158
Figure 18: Replacement of Offset with Electrophotographic Processes by
Quick Printing Firms 163
Figure 19: The Three Types of Technological Discontinuity for a Commercial
Printing Firm 166
Figure 20: Expected Shares of Media Formats Delivered by Digital New Media 167
Figure 21: Drivers of Digital New Media 168
Figure 22: Comparison of Selected Media Formats 169
List of Illustrations
Figure 23: Overview of E Book Readers 172
Figure 24: The Dissemination of Desktop and Network Printers 173
Figure 25: Location of Page Reproduction 174
Figure 26: Distribution of Page Reproduction by Type of Printing
Establishment 175
Figure 27: Projected Growth of Print Formats Produced by Commercial
Printing 176
Figure 28: Horizontal Discontinuity for Monochrome Printing? I77
Figure 29: Distribution of Professional Printing by Process Technology I79
Figure 30: Overview of Digital Imaging and Printing Systems I80
Figure 31: Vertical Discontinuity for Professional Photography? 181
Figure 32: Process Economics of Conventional Offset, Direct Imaging and
Digital Printing 182
Figure 33: Specifics of Offset Direct Imaging and Digital Printing Presses 183
Figure 34: Installed Base of Digital Imaging and Digital Printing Technology 184
Figure 35: Anticipated Turnaround Times for Commercial Print Jobs 185
Figure 36: Characteristics of Short Run Output Devices 186
Figure 37: Categorization and Evolution of Reproduction Devices in the 1990s I87
Figure 38: Current Internet and E Commerce Activities of Commercial Printers 189
Figure 39: Current Internet and E Commerce Activities of Print Buyers 189
Figure 40: The Impact of Internet Related Start up Firms on the Commercial
Printing to Publishing Industry System 190
Figure 41: Cost Degression of Conventional Offset, Digital Imaging and
Digital Printing 191
Figure 42: The Value Added of Variable Data Printing for Corporate Catalog
Publishers 192
Figure 43: Different Levels of Variable Data Printing 193
Figure 44: High Industry Fragmentation of Commercial Printing 195
Figure 45: The Beginnings of Strong Industry Consolidation 19
Figure 46: Distribution of Transactions by Type of Printing Firm 197
Figure 47: The Economics Behind a Consolidator Strategy 199
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| spelling | Schmidt, Rüdiger Verfasser aut Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt 2002 XIX, 231, XII S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2001 Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Druckindustrie (DE-588)4021852-1 gnd rswk-swf Technologiemanagement (DE-588)4215161-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content USA (DE-588)4078704-7 g Technologiemanagement (DE-588)4215161-2 s Technischer Fortschritt (DE-588)4059252-2 s Strategisches Management (DE-588)4124261-0 s DE-604 Druckindustrie (DE-588)4021852-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009784698&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmidt, Rüdiger Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Technischer Fortschritt (DE-588)4059252-2 gnd Strategisches Management (DE-588)4124261-0 gnd Druckindustrie (DE-588)4021852-1 gnd Technologiemanagement (DE-588)4215161-2 gnd |
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| title | Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms |
| title_auth | Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms |
| title_exact_search | Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms |
| title_full | Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt |
| title_fullStr | Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt |
| title_full_unstemmed | Mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms Rüdiger Schmidt |
| title_short | Mastering technological discontinuity |
| title_sort | mastering technological discontinuity evolutionary dynamics and strategic choice for commercial printing firms |
| title_sub | evolutionary dynamics and strategic choice for commercial printing firms |
| topic | Technischer Fortschritt (DE-588)4059252-2 gnd Strategisches Management (DE-588)4124261-0 gnd Druckindustrie (DE-588)4021852-1 gnd Technologiemanagement (DE-588)4215161-2 gnd |
| topic_facet | Technischer Fortschritt Strategisches Management Druckindustrie Technologiemanagement USA Hochschulschrift |
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