Consumer behavior and marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Irwin [u.a.]
2002
|
| Ausgabe: | 6. ed., internat. ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents |
| Beschreibung: | XXVI, 582 S. zahlr. Ill., graph. Darst. |
| ISBN: | 0072410647 |
Internformat
MARC
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|---|---|---|---|
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| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 250 | |a 6. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Irwin [u.a.] |c 2002 | |
| 300 | |a XXVI, 582 S. |b zahlr. Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 650 | 4 | |a Comportamiento del consumidor | |
| 650 | 4 | |a Mercadeo | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/mh021/2001031482.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/mh021/2001031482.html |3 Table of contents | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009763000 | |
Datensatz im Suchindex
| _version_ | 1815612377066897408 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV014239821 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3.P468 2001 |
| callnumber-search | HF5415.3.P468 2001 |
| callnumber-sort | HF 45415.3 P468 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QW 300 |
| classification_tum | OEK 740f WIR 800f |
| ctrlnum | (OCoLC)318243685 (DE-599)BVBBV014239821 |
| dewey-full | 658.8/34221 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 21 658.8342 |
| dewey-search | 658.8/342 21 658.8342 |
| dewey-sort | 3658.8 3342 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 6. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV014239821 |
| illustrated | Illustrated |
| indexdate | 2024-11-13T13:01:32Z |
| institution | BVB |
| isbn | 0072410647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009763000 |
| oclc_num | 318243685 |
| open_access_boolean | |
| owner | DE-703 DE-M49 DE-BY-TUM DE-521 |
| owner_facet | DE-703 DE-M49 DE-BY-TUM DE-521 |
| physical | XXVI, 582 S. zahlr. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 6. ed., internat. ed. Boston [u.a.] Irwin [u.a.] 2002 XXVI, 582 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Comportamiento del consumidor Mercadeo Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut http://www.loc.gov/catdir/description/mh021/2001031482.html Publisher description http://www.loc.gov/catdir/toc/mh021/2001031482.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Comportamiento del consumidor Mercadeo Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Comportamiento del consumidor Mercadeo Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Comportamiento del consumidor Mercadeo Consumer behavior Marketing Strategisches Management Verbraucherverhalten Marketingstrategie |
| url | http://www.loc.gov/catdir/description/mh021/2001031482.html http://www.loc.gov/catdir/toc/mh021/2001031482.html |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |