The handbook of international direct marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1999
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 648 S. Ill. |
| ISBN: | 0749425458 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV014229573 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 020402s1999 a||| |||| 00||| eng d | ||
| 020 | |a 0749425458 |9 0-7494-2545-8 | ||
| 035 | |a (OCoLC)439136283 | ||
| 035 | |a (DE-599)BVBBV014229573 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 080 | |a 339.13 | ||
| 080 | |a 658.8 | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 245 | 1 | 0 | |a The handbook of international direct marketing |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 1999 | |
| 300 | |a XX, 648 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Direct marketing - Directories | |
| 650 | 4 | |a Poslovanje - Načrtovanje poslovanja - Direktna prodaja - Adresarji | |
| 650 | 4 | |a Prodaja - Direktna prodaja - Raziskovanje tržišča - Adresarji | |
| 650 | 4 | |a Advertising, Direct-mail |v Handbooks, manuals, etc | |
| 650 | 4 | |a Direct marketing |v Handbooks, manuals, etc | |
| 650 | 4 | |a Export marketing |v Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationaler Vergleich |0 (DE-588)4120509-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4141451-2 |a Adressbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | 1 | |a Internationaler Vergleich |0 (DE-588)4120509-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 1 | 1 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Baines, Adam |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009754961&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009754961 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804129113705807872 |
|---|---|
| adam_text | CONTENTS
Introduction xvü
Chairman, FEDMA
PART ONE: INTERNATIONAL DIRECT MARKETING
Planning advice and key topics from the FEDMA Council Day
(November 1998)
1 Speaking the Language of International Direct Marketing 1
Ursula Gruber, President, and Judith Harris, International
Director, Ursula Grüber Communication Internationale S.A.
2 The Regulation of Direct Marketing 6
Alastair Tempest, Director General, Government Affairs
and Self Regulation, FEDMA
3 A New Framework for Postal Services 13
Laurence Djolakian, Legal Advisor, FEDMA
4 Managing Customer Relationships: The Third Millennium s
Challenge 17
J F Nebel, Associate Partner, Andersen Consulting
5 Pan European Call Centre Solutions 24
Robert Ashcroft, Convergys Customer Management, Europc
6 Finding New Products and Markets for Infomercials 29
Peter Wenban, Peter Wenban Associates
7 Learning the Hard Way: The Experience of Direct Marketers
in Hungary 34
Peter Hivatal, President, Hungarian Direct Marketing Association
8 A Case Study from Bertelsmann Book Clubs 37
Ära Cinar, Senior Vice President Marketing, Bertelsmann
CONTENTS — PART TWO: COUNTRY BY COUNTRY DIRECTORY
Western Europe 39
Austria 43
Belgium 58
Denmark 80
Finland 86
France 99
Germany 112
Greece 164
Republic of Ireland 167
Italy 182
Luxembourg 192
The Netherlands 195
Norway 210
Portugal 218
Spain 223
Sweden 233
Switzerland 244
United Kingdom 260
Eastern Europe 299
Bulgaria 303
Czech Republic 307
Hungary 311
Poland 315
Romania 320
Russia 322
Slovak Republic 326
Slovenia 329
Ukraine 331
North America 333
Canada 333
United States of America 356
Latin America 364
Argentina 468
Brazil 472
Colombia 505
Mexico 509
Panama 514
Peru 516
Venezuela 520
~ CONTENTS __
Asia
China 524
Hong Kong tZ
India HI
Indonesia .,
Japan ^45
Malaysia 562
Philippines ,Q
Singapore 571
South Korea 577
Taiwan 5g0
Thailand ro^
Australasia eSQ
Australia 5go
New Zealand 611
Africa 629
South Africa 529
Futher Reading from Kogan Page 645
Index of Advertisers 648
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV014229573 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)439136283 (DE-599)BVBBV014229573 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02128nam a2200517 c 4500</leader><controlfield tag="001">BV014229573</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020402s1999 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749425458</subfield><subfield code="9">0-7494-2545-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)439136283</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014229573</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.13</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The handbook of international direct marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 648 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing - Directories</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Poslovanje - Načrtovanje poslovanja - Direktna prodaja - Adresarji</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Prodaja - Direktna prodaja - Raziskovanje tržišča - Adresarji</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Direct-mail</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationaler Vergleich</subfield><subfield code="0">(DE-588)4120509-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4141451-2</subfield><subfield code="a">Adressbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internationaler Vergleich</subfield><subfield code="0">(DE-588)4120509-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baines, Adam</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009754961&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009754961</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4141451-2 Adressbuch gnd-content |
| genre_facet | Adressbuch |
| id | DE-604.BV014229573 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:59:59Z |
| institution | BVB |
| isbn | 0749425458 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009754961 |
| oclc_num | 439136283 |
| open_access_boolean | |
| physical | XX, 648 S. Ill. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | The handbook of international direct marketing 4. ed. London Kogan Page 1999 XX, 648 S. Ill. txt rdacontent n rdamedia nc rdacarrier Direct marketing - Directories Poslovanje - Načrtovanje poslovanja - Direktna prodaja - Adresarji Prodaja - Direktna prodaja - Raziskovanje tržišča - Adresarji Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Export marketing Handbooks, manuals, etc Unternehmen (DE-588)4061963-1 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf 1\p (DE-588)4141451-2 Adressbuch gnd-content Direktmarketing (DE-588)4012421-6 s Internationaler Vergleich (DE-588)4120509-1 s DE-604 Unternehmen (DE-588)4061963-1 s 2\p DE-604 Baines, Adam Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009754961&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of international direct marketing Direct marketing - Directories Poslovanje - Načrtovanje poslovanja - Direktna prodaja - Adresarji Prodaja - Direktna prodaja - Raziskovanje tržišča - Adresarji Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Export marketing Handbooks, manuals, etc Unternehmen (DE-588)4061963-1 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4120509-1 (DE-588)4012421-6 (DE-588)4141451-2 |
| title | The handbook of international direct marketing |
| title_auth | The handbook of international direct marketing |
| title_exact_search | The handbook of international direct marketing |
| title_full | The handbook of international direct marketing |
| title_fullStr | The handbook of international direct marketing |
| title_full_unstemmed | The handbook of international direct marketing |
| title_short | The handbook of international direct marketing |
| title_sort | the handbook of international direct marketing |
| topic | Direct marketing - Directories Poslovanje - Načrtovanje poslovanja - Direktna prodaja - Adresarji Prodaja - Direktna prodaja - Raziskovanje tržišča - Adresarji Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Export marketing Handbooks, manuals, etc Unternehmen (DE-588)4061963-1 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direct marketing - Directories Poslovanje - Načrtovanje poslovanja - Direktna prodaja - Adresarji Prodaja - Direktna prodaja - Raziskovanje tržišča - Adresarji Advertising, Direct-mail Handbooks, manuals, etc Direct marketing Handbooks, manuals, etc Export marketing Handbooks, manuals, etc Unternehmen Internationaler Vergleich Direktmarketing Adressbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009754961&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bainesadam thehandbookofinternationaldirectmarketing |