Brand spirit: how cause related marketing builds brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2001
|
| Schlagworte: | |
| Beschreibung: | XXIII, 281 S. Ill., graph. Darst. |
| ISBN: | 0471499447 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2001 | |
| 300 | |a XXIII, 281 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Pringle, Hamish Thompson, Majorie |
| author_GND | (DE-588)128789751 |
| author_facet | Pringle, Hamish Thompson, Majorie |
| author_role | aut aut |
| author_sort | Pringle, Hamish |
| author_variant | h p hp m t mt |
| building | Verbundindex |
| bvnumber | BV014213876 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)247895853 (DE-599)BVBBV014213876 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014213876 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:59:44Z |
| institution | BVB |
| isbn | 0471499447 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009745746 |
| oclc_num | 247895853 |
| open_access_boolean | |
| owner | DE-859 DE-B170 DE-11 |
| owner_facet | DE-859 DE-B170 DE-11 |
| physical | XXIII, 281 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Pringle, Hamish Verfasser (DE-588)128789751 aut Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson Chichester [u.a.] Wiley 2001 XXIII, 281 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Thompson, Majorie Verfasser aut |
| spellingShingle | Pringle, Hamish Thompson, Majorie Brand spirit how cause related marketing builds brands Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037589-4 |
| title | Brand spirit how cause related marketing builds brands |
| title_auth | Brand spirit how cause related marketing builds brands |
| title_exact_search | Brand spirit how cause related marketing builds brands |
| title_full | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_fullStr | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_full_unstemmed | Brand spirit how cause related marketing builds brands Hamish Pringle and Marjorie Thompson |
| title_short | Brand spirit |
| title_sort | brand spirit how cause related marketing builds brands |
| title_sub | how cause related marketing builds brands |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Markenpolitik Marketing |
| work_keys_str_mv | AT pringlehamish brandspirithowcauserelatedmarketingbuildsbrands AT thompsonmajorie brandspirithowcauserelatedmarketingbuildsbrands |