Harvard business review on customer relationship management:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2001
|
| Schriftenreihe: | Harvard business review paperback series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 192 S. |
| ISBN: | 1578516994 |
Internformat
MARC
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| 490 | 0 | |a Harvard business review paperback series | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009742858 | ||
Datensatz im Suchindex
| _version_ | 1804129094258917376 |
|---|---|
| adam_text | Contents
Co opting Customer Competence 1
C.K. PRAHALAD AND VENKATRAM RAMASWAMY
Get Inside the Lives of Your Customers 27
PATRICIA B. SEYBOLD
The Old Pillars of New Retailing 49
LEONARD L. BERRY
Want to Perfect Your Company s Service?
Use Behavioral Science 67
RICHARD B. CHASE AND SRIRAM DASU
Don t Homogenize, Synchronize 85
MOHANBIR SAWHNEY
Firing Up the Front Line 105
JON R. KATZENBACH AND JASON A. SANTAMARIA
Preventing the Premature Death of Relationship
Marketing 133
SUSAN FOURNIER, SUSAN DOBSCHA, AND DAVID GLEN MICK
See Your Brands Through Your Customers Eyes 151
CHRIS LEDERER AND SAM HILL
About the Contributors 175
Index 183
vii
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV014210681 |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)611389382 (DE-599)BVBBV014210681 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T18:59:40Z |
| institution | BVB |
| isbn | 1578516994 |
| language | English |
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| physical | VII, 192 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Harvard Business School Press |
| record_format | marc |
| series2 | Harvard business review paperback series |
| spelling | Harvard business review on customer relationship management Boston, Mass. Harvard Business School Press 2001 VII, 192 S. txt rdacontent n rdamedia nc rdacarrier Harvard business review paperback series Relaciones con los clientes - Administración Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmanagement (DE-588)4326109-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009742858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4326109-7 (DE-588)4143413-4 |
| title | Harvard business review on customer relationship management |
| title_auth | Harvard business review on customer relationship management |
| title_exact_search | Harvard business review on customer relationship management |
| title_full | Harvard business review on customer relationship management |
| title_fullStr | Harvard business review on customer relationship management |
| title_full_unstemmed | Harvard business review on customer relationship management |
| title_short | Harvard business review on customer relationship management |
| title_sort | harvard business review on customer relationship management |
| topic | Relaciones con los clientes - Administración Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relaciones con los clientes - Administración Beziehungsmanagement Aufsatzsammlung |
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