International marketing strategy: analysis, development and implementation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Internat. Thomson Business Publ.
2001
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Thomson learning
|
| Schlagworte: | |
| Beschreibung: | XVI, 453 S. graph. Darst. |
| ISBN: | 1861527721 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV014205119 | ||
| 003 | DE-604 | ||
| 005 | 20220405 | ||
| 007 | t | ||
| 008 | 020315s2001 xxkd||| |||| 00||| eng d | ||
| 020 | |a 1861527721 |9 1-86152-772-1 | ||
| 035 | |a (OCoLC)248527974 | ||
| 035 | |a (DE-599)BVBBV014205119 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-N2 |a DE-20 |a DE-859 |a DE-521 | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Doole, Isobel |d 1954- |e Verfasser |0 (DE-588)1253811628 |4 aut | |
| 245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Isobel Doole and Robin Lowe |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a London |b Internat. Thomson Business Publ. |c 2001 | |
| 300 | |a XVI, 453 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Thomson learning | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 655 | 7 | |8 2\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lowe, Robin |d 1945- |e Verfasser |0 (DE-588)133910776 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009737855 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804129086523572224 |
|---|---|
| any_adam_object | |
| author | Doole, Isobel 1954- Lowe, Robin 1945- |
| author_GND | (DE-588)1253811628 (DE-588)133910776 |
| author_facet | Doole, Isobel 1954- Lowe, Robin 1945- |
| author_role | aut aut |
| author_sort | Doole, Isobel 1954- |
| author_variant | i d id r l rl |
| building | Verbundindex |
| bvnumber | BV014205119 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)248527974 (DE-599)BVBBV014205119 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01613nam a2200421 c 4500</leader><controlfield tag="001">BV014205119</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220405 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020315s2001 xxkd||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1861527721</subfield><subfield code="9">1-86152-772-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248527974</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV014205119</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Doole, Isobel</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1253811628</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing strategy</subfield><subfield code="b">analysis, development and implementation</subfield><subfield code="c">Isobel Doole and Robin Lowe</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Internat. Thomson Business Publ.</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 453 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Thomson learning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">2\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lowe, Robin</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133910776</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009737855</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Lehrbuch Fallstudiensammlung |
| id | DE-604.BV014205119 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:59:33Z |
| institution | BVB |
| isbn | 1861527721 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009737855 |
| oclc_num | 248527974 |
| open_access_boolean | |
| owner | DE-N2 DE-20 DE-859 DE-521 |
| owner_facet | DE-N2 DE-20 DE-859 DE-521 |
| physical | XVI, 453 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Internat. Thomson Business Publ. |
| record_format | marc |
| series2 | Thomson learning |
| spelling | Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe 3. ed. London Internat. Thomson Business Publ. 2001 XVI, 453 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Thomson learning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Lowe, Robin 1945- Verfasser (DE-588)133910776 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Doole, Isobel 1954- Lowe, Robin 1945- International marketing strategy analysis, development and implementation Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | International marketing strategy analysis, development and implementation |
| title_auth | International marketing strategy analysis, development and implementation |
| title_exact_search | International marketing strategy analysis, development and implementation |
| title_full | International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe |
| title_fullStr | International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe |
| title_full_unstemmed | International marketing strategy analysis, development and implementation Isobel Doole and Robin Lowe |
| title_short | International marketing strategy |
| title_sort | international marketing strategy analysis development and implementation |
| title_sub | analysis, development and implementation |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingstrategie Internationales Marketing Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation |