Handbuch E-Mail-Marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Bonn
Galileo Press
2002
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Galileo Business
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 258 S. graph. Darst. |
| ISBN: | 3898421910 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804129082201341952 |
|---|---|
| adam_text | } Inhalt
i Sie haben Post! 7
i Grußworte 13
I
I 1 Einführung 23
¦ 1.1 E CRM 25
; 1.2 Spam 32
t 1.3 Permission Marketing 45
[ 1.4 One to One 48
. 2 Grundlagen des E Mail Marketings 51
2.1 Empirische Grundlagen 53
2.2 Rechtliche Grundlagen 80
2.3 Wirtschaftliche Grundlagen 87
2.4 Inhaltliche Grundlagen 98
2.5 Technische Grundlagen 116
3 Anwendungsmöglichkeiten 129
3.1 Textanzeigen 129
3.2 Autoresponder 134
3.3 Info Mailings 141
3.4 Kampagnen 143
3.5 Signaturwerbung 149
3.6 Newsletter 155
3.7 E Mail Call Center 165
3.8 Diskussionslisten 167
3.9 Listen PR 167
3.10 Sponsoring 173
4 Umsetzung 175
4.1 Adressgenerierung 175
4.2 Adressenverwaltung 187
4.3 E Mail Marketing Step by Step 191
5__ Praxisbeispiele 211
5.1 Best Practices 211
5.2 Flops 224
5.3 Checklisten 225
6 Nachwort und Danksagung 227
Anhang
A Glossar 231
B Akronyme und Emoticons 243
C Online Quellen 247
D Literaturverzeichnis 251
Index 253
|
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| bvnumber | BV014200906 |
| classification_rvk | QP 650 ST 273 |
| ctrlnum | (OCoLC)248467752 (DE-599)BVBBV014200906 |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV014200906 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:59:29Z |
| institution | BVB |
| isbn | 3898421910 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009735199 |
| oclc_num | 248467752 |
| open_access_boolean | |
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| owner_facet | DE-1049 DE-739 DE-859 DE-12 DE-1051 DE-1102 DE-1047 DE-521 DE-B170 DE-83 |
| physical | 258 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Galileo Press |
| record_format | marc |
| series2 | Galileo Business |
| spelling | Ploss, Dirk 1970- Verfasser (DE-588)122772881 aut Handbuch E-Mail-Marketing Dirk Ploss 1. Aufl. Bonn Galileo Press 2002 258 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Galileo Business Telemarketing (DE-588)4215401-7 gnd rswk-swf E-Mail (DE-588)4191427-2 gnd rswk-swf E-Mail (DE-588)4191427-2 s Telemarketing (DE-588)4215401-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009735199&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ploss, Dirk 1970- Handbuch E-Mail-Marketing Telemarketing (DE-588)4215401-7 gnd E-Mail (DE-588)4191427-2 gnd |
| subject_GND | (DE-588)4215401-7 (DE-588)4191427-2 |
| title | Handbuch E-Mail-Marketing |
| title_auth | Handbuch E-Mail-Marketing |
| title_exact_search | Handbuch E-Mail-Marketing |
| title_full | Handbuch E-Mail-Marketing Dirk Ploss |
| title_fullStr | Handbuch E-Mail-Marketing Dirk Ploss |
| title_full_unstemmed | Handbuch E-Mail-Marketing Dirk Ploss |
| title_short | Handbuch E-Mail-Marketing |
| title_sort | handbuch e mail marketing |
| topic | Telemarketing (DE-588)4215401-7 gnd E-Mail (DE-588)4191427-2 gnd |
| topic_facet | Telemarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009735199&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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