Marketing Michelin: advertising & cultural identity in twentieth century France
"One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Baltimore
The Johns Hopkins University Press
[2001]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen L. Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Both events indelibly changed the company and the context in which it operated."--BOOK JACKET. |
| Beschreibung: | xiii, 356 Seiten Illustrationen 24 cm |
| ISBN: | 0801866510 |
Internformat
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| 245 | 1 | 0 | |a Marketing Michelin |b advertising & cultural identity in twentieth century France |c Stephen L. Harp |
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| 520 | 1 | |a "One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen L. Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Both events indelibly changed the company and the context in which it operated."--BOOK JACKET. | |
| 610 | 1 | 4 | |a Michelin - History |
| 610 | 2 | 4 | |a Pneu Michelin (Firm) |x History |
| 610 | 2 | 7 | |a Compagnie Générale des Etablissements Michelin |0 (DE-588)4381123-1 |2 gnd |9 rswk-swf |
| 648 | 7 | |a Geschichte 1900-2000 |2 gnd |9 rswk-swf | |
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| 650 | 7 | |a Michelin |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Geschichte | |
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| 650 | 0 | 7 | |a Kulturelle Identität |0 (DE-588)4033542-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804129077537275904 |
|---|---|
| adam_text | Contents
Preface, ix
Introduction, I
chapter x The Making of the Michelin Man
The Birth and Life of Bibendum in the Belle Epoque, 15
chapter 2 Finding France
The Red Guides and Early Automobile Tourism
before the War, 54
chapter 3 Touring the Trenches
Michelin Guides to World War I Battlefields, 89
chapter 4 Saving the French Nation
Pronatalism and Paternalism, 126
chapter 5 Advocating Aeronautics
Modernity and French Elan, 156
chapter 6 Advocating Americanization?
Taylorism and Mass Consumption in the Interwar Years, 187
chapter 7 Defining France
Fusing Tourism, Regionalism,
and Gastronomy in the Interwar Years, 225
Conclusion, 269
Notes, 283 Note on Sources, 339 Index, 349
|
| any_adam_object | 1 |
| author | Harp, Stephen L. 1964- |
| author_GND | (DE-588)173543952 |
| author_facet | Harp, Stephen L. 1964- |
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| author_sort | Harp, Stephen L. 1964- |
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| building | Verbundindex |
| bvnumber | BV014197449 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6161 |
| callnumber-raw | HF6161.T55 |
| callnumber-search | HF6161.T55 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | NW 6115 |
| ctrlnum | (OCoLC)45024339 (DE-599)BVBBV014197449 |
| dewey-full | 338.7/67832/0944 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/67832/0944 |
| dewey-search | 338.7/67832/0944 |
| dewey-sort | 3338.7 567832 3944 |
| dewey-tens | 330 - Economics |
| discipline | Geschichte Wirtschaftswissenschaften |
| era | Geschichte 1900-2000 gnd |
| era_facet | Geschichte 1900-2000 |
| format | Book |
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| geographic | Frankreich |
| geographic_facet | Frankreich |
| id | DE-604.BV014197449 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:59:24Z |
| institution | BVB |
| isbn | 0801866510 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009732191 |
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| physical | xiii, 356 Seiten Illustrationen 24 cm |
| publishDate | 2001 |
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| publisher | The Johns Hopkins University Press |
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| spelling | Harp, Stephen L. 1964- Verfasser (DE-588)173543952 aut Marketing Michelin advertising & cultural identity in twentieth century France Stephen L. Harp Baltimore The Johns Hopkins University Press [2001] © 2001 xiii, 356 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier "One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen L. Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Both events indelibly changed the company and the context in which it operated."--BOOK JACKET. Michelin - History Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 gnd rswk-swf Geschichte 1900-2000 gnd rswk-swf Bandenindustrie gtt Michelin gtt Reclame gtt Geschichte Advertising Tires France History Kulturelle Identität (DE-588)4033542-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Frankreich Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 b Werbung (DE-588)4065541-6 s Kulturelle Identität (DE-588)4033542-2 s Geschichte 1900-2000 z DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732191&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Harp, Stephen L. 1964- Marketing Michelin advertising & cultural identity in twentieth century France Michelin - History Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 gnd Bandenindustrie gtt Michelin gtt Reclame gtt Geschichte Advertising Tires France History Kulturelle Identität (DE-588)4033542-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4381123-1 (DE-588)4033542-2 (DE-588)4065541-6 |
| title | Marketing Michelin advertising & cultural identity in twentieth century France |
| title_auth | Marketing Michelin advertising & cultural identity in twentieth century France |
| title_exact_search | Marketing Michelin advertising & cultural identity in twentieth century France |
| title_full | Marketing Michelin advertising & cultural identity in twentieth century France Stephen L. Harp |
| title_fullStr | Marketing Michelin advertising & cultural identity in twentieth century France Stephen L. Harp |
| title_full_unstemmed | Marketing Michelin advertising & cultural identity in twentieth century France Stephen L. Harp |
| title_short | Marketing Michelin |
| title_sort | marketing michelin advertising cultural identity in twentieth century france |
| title_sub | advertising & cultural identity in twentieth century France |
| topic | Michelin - History Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin (DE-588)4381123-1 gnd Bandenindustrie gtt Michelin gtt Reclame gtt Geschichte Advertising Tires France History Kulturelle Identität (DE-588)4033542-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Michelin - History Pneu Michelin (Firm) History Compagnie Générale des Etablissements Michelin Bandenindustrie Michelin Reclame Geschichte Advertising Tires France History Kulturelle Identität Werbung Frankreich |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732191&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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