Strategic marketing management cases:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill Irwin
2002
|
| Ausgabe: | 7. ed. |
| Schriftenreihe: | The Irwin/McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 685 S. Ill. 1 CD-ROM (12 cm) |
| ISBN: | 0072429461 0072514825 0071123253 |
Internformat
MARC
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| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Cravens, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill Irwin |c 2002 | |
| 300 | |a XVI, 685 S. |b Ill. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin/McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Fallstudie |0 (DE-588)4124897-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 700 | 1 | |a Crittenden, Victoria L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009729234 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804129073200365568 |
|---|---|
| any_adam_object | |
| author | Cravens, David W. Lamb, Charles W. 1944- Crittenden, Victoria L. |
| author_GND | (DE-588)137931328 |
| author_facet | Cravens, David W. Lamb, Charles W. 1944- Crittenden, Victoria L. |
| author_role | aut aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc c w l cw cwl v l c vl vlc |
| building | Verbundindex |
| bvnumber | BV014194155 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)47764328 (DE-599)BVBBV014194155 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:59:20Z |
| institution | BVB |
| isbn | 0072429461 0072514825 0071123253 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009729234 |
| oclc_num | 47764328 |
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| physical | XVI, 685 S. Ill. 1 CD-ROM (12 cm) |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing management cases David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden 7. ed. Boston [u.a.] McGraw-Hill Irwin 2002 XVI, 685 S. Ill. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series in marketing Marketing Case studies Fallstudie (DE-588)4124897-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Crittenden, Victoria L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Crittenden, Victoria L. Strategic marketing management cases Marketing Case studies Fallstudie (DE-588)4124897-1 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124897-1 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing management cases |
| title_auth | Strategic marketing management cases |
| title_exact_search | Strategic marketing management cases |
| title_full | Strategic marketing management cases David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden |
| title_fullStr | Strategic marketing management cases David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden |
| title_full_unstemmed | Strategic marketing management cases David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden |
| title_short | Strategic marketing management cases |
| title_sort | strategic marketing management cases |
| topic | Marketing Case studies Fallstudie (DE-588)4124897-1 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Case studies Fallstudie Marketing Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketingmanagementcases AT lambcharlesw strategicmarketingmanagementcases AT crittendenvictorial strategicmarketingmanagementcases |