Understanding electronic commerce:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Redmond, Wash.
Microsoft Press
1997
|
| Schriftenreihe: | Strategic technology series
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 287 S. Ill., graph. Darst. |
| ISBN: | 1572315601 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804129063014498304 |
|---|---|
| adam_text | Table of Contents
Acknowledgments ix
Chapter One
What Is Electronic Commerce? 1
An Overview 2
Traditional vs. Electronic
Business Transactions 7
More Than the Sum of Its Parts 10
New Opportunities 18
The Benefits of Electronic
Commerce 20
The View Ahead 20
Chapter Two
The Importance of the Internet 23
Internet Structure and Growth 23
Network Infrastructure 27
Other Networks 32
Chapter Three
Handling Money on the Net 35
Transactions on the Internet 36
Requirements of Payment Systems 38
iii
Types of Electronic Payments 41
Tools for Implementation 60
Looking Ahead 62
Chapter Four
V Security and Electronic Commerce 65
The Benefits of Cryptography 66
The Process of Encryption 67
The Workings of Public Key
Cryptography 70
The Importance of Digital
Certificates 75
A Comparison of Encryption
Methods 78
An Overview of Internet
Security Systems 81
Looking Ahead 87
Chapter Five
Consumer and Business Markets 89
The Consumer Market and
One to One Marketing 90
Consumer Demographics,
Loyalty, and Acceptance 93
The Business Market 101
Value Chains and the
Marketspace 102
Business Evolution on the Internet 107
New Roles and Marketing
Opportunities 109
Chapter Six
Offering Custom Products
on the Internet 117
Concept: Moving from Phone
Sales to the Web 118
Implementation: The First
Online Store 119
Expansion: Full Scale
Integration 121
Web Site Description: Guiding
the Customer Through Choices 123
Analysis: Not Banking on a
Single Sales Channel 127
Future Plans 131
Chapter Seven
An Electronic Marketplace
of Buyers and Sellers 133
Concept: Moving from Print
to On line 134
Implementation: Web Site
Development 136
Web Site Description:
Consolidating Information
for Business Sectors 139
Analysis: Using an Information
Channel to Build Markets 142
Future Plans 147
Contents 1
Chapter Eight
Collaborating on a
Distribution Chain 151
Concept: Distributors are
Important Middlemen 151
Implementation: A Single
Distributor 154
Expansion: Adding More
Distributors 157
Web Site Description: Ordering
On Line 160
Analysis: Mastering the
Distribution Channel 164
Future Plans 167
Chapter Nine
Maximizing the Usefulness
of an Online Catalog 1 71
Concept: Online Catalogs are
Dynamic 173
Implementation: The Pilot Catalog 173
Expansion: Catalog Updates and
Customer Profiles 177
Web Site Description: Enabling
the User to Find Products Easily 178
Analysis: Tying Databases to
Online Catalogs 181
Future Plans 184
Chapter Ten
Electronic Customer Support 187
Concept: The Web Response
System and PPI 189
Implementation: Security and
Software Modules 190
Web Site Description: Submitting
and Tracking Online Problems 195
Analysis: Dividing Processes to
Protect Corporate Information 198
The Future 200
Chapter Eleven
The Beginnings of a
Virtual Factory 203
Concept: Virtual Coordination 204
Implementation: CITIS Operations 206
Web Site Description: Controlling
Access to Shared Data and
Applications 211
Analysis: Entrusting Access to
an Intermediary 215
The Future 217
Chapter Twelve
Strategies for
Electronic Commerce 219
Evolving with the Internet 220
Creating a Framework for
Business Value 224
Contents vii
Doing Things Differently in the
Marketspace 229
Keeping Pace with the Internet 243
Chapter Thirteen
The Future of
Electronic Commerce 245
Technologies 246
Institutions 257
Final Market Forecast 260
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| illustrated | Illustrated |
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| institution | BVB |
| isbn | 1572315601 |
| language | English |
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| spelling | Kosiur, David R. 1950- Verfasser (DE-588)120701065 aut Understanding electronic commerce David Kosiur Redmond, Wash. Microsoft Press 1997 X, 287 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategic technology series HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009722736&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kosiur, David R. 1950- Understanding electronic commerce |
| title | Understanding electronic commerce |
| title_auth | Understanding electronic commerce |
| title_exact_search | Understanding electronic commerce |
| title_full | Understanding electronic commerce David Kosiur |
| title_fullStr | Understanding electronic commerce David Kosiur |
| title_full_unstemmed | Understanding electronic commerce David Kosiur |
| title_short | Understanding electronic commerce |
| title_sort | understanding electronic commerce |
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