Understanding mass communication: a liberal arts perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Mifflin
2002
|
| Ausgabe: | 7. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 504 S. Ill., graph. Darst. |
| ISBN: | 0618128573 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20230713 | ||
| 007 | t | ||
| 008 | 020211s2002 ad|| |||| 00||| eng d | ||
| 020 | |a 0618128573 |9 0-618-12857-3 | ||
| 035 | |a (OCoLC)47868635 | ||
| 035 | |a (DE-599)BVBBV014145182 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 084 | |a MS 7850 |0 (DE-625)123798: |2 rvk | ||
| 100 | 1 | |a DeFleur, Melvin L. |d 1923-2017 |e Verfasser |0 (DE-588)12448560X |4 aut | |
| 245 | 1 | 0 | |a Understanding mass communication |b a liberal arts perspective |c Melvin L. DeFleur ; Everette E. Dennis |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Mifflin |c 2002 | |
| 300 | |a XIX, 504 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media | |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
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| 689 | 1 | 0 | |a Massenkommunikation |0 (DE-588)4037875-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Dennis, Everette E. |d 1942- |e Verfasser |0 (DE-588)124580483 |4 aut | |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009693325&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009693325 | ||
Datensatz im Suchindex
| _version_ | 1804129017667780608 |
|---|---|
| adam_text | , :
MELVIN
L.DEFLEUR
BOSTON
UNIVERSITY
EVERETTEE.DENNIS
FORDHAM
UNIVERSITY
HOUGHTON
MIFFLIN
COMPANY
BOSTON
NEW
YORK
B~
TJ10
CHAPTER 1
CHAPTER
2
CHAPTER
3
CHAPTER
4
BRIEF
CONTENTS
MASSCOMMUNICATION
ANDMASSMEDIA
2
BOOKS:THEFIRSTANDMOSTRESPECTEDMASSMEDIUM
28
NEWSPAPERS,
NEWS,ANDTHE
NEWSMEDIA
58
MAGAZINES:
VOICESFORMANYINTERESTS
98
PARTTWO
ELECTRONICANDVISUALME
CHAPTER
5
CHAPTER
6
CHAPTER
7
CHAPTER
8
MOTION
PICTURES:THEGREATENTERTAINER
126
RADIO:THEFIRSTBROADCASTMEDIUM
160
TELEVISION:
THEMOSTINFLUENTIAL
MEDIUM
188
THENEWMEDIA:
COMMUNICATION
FORTHE
DIGITALAGE
214
PARTTHREE
MEDIAAUDIENCES,
CHAPTER
9
CHAPTER
10
CHAPTER
11
CHAPTER
12
CHAPTER
13
INTERNATIONAL
COMMUNICATION
ANDGLOBALMEDIA
240
POPULARCULTURE:
ENTERTAINMENT,
SPORTS,
ANDMUSIC
256
ADVERTISING:
USINGMEDIA
INTHE
MARKETPLACE
290
PUBLICRELATIONS:
INFLUENCING
BELIEFS,ATTITUDES,
AND
ACTIONS
324
THEAUDIENCE:
CHARACTERISTICS
OFUSERSOFTHE
MEDIA
354
PARTFOUR
MEDIA
ISSUESANDINF
CHAPTER
14
CONTROLS:
POLITICS,
POLICIES,ANDECONOMICS
388
CHAPTER
15
UNDERSTANDING
MEDIA
EFFECTS:EXPLAINING
THE
PROCESSAND
INFLUENCES
OFMASSCOMMUNICATIONS
422
CHAPTER
16
ETHICS:ASSESSING
CONTENTBEHAVIOROFTHEMEDIA
460
V
CONTENTS
INTRODUCTION XIII
PREFACE
XV
FOCUSOFTHEBOOK
XV
NEWTOTHESEVENTH
EDITION
XVII
INSIGHTS
FROMMEDIA
LEADERS:ANEWFEATURE
FORTHESEVENTH
EDITION
XVII
ACKNOWLEDGMENTS
XVIII
TOTHESTUDENT
XVIII
T
.
: ER
1
MMUNICATLON
ANDMASS
2
MASS
COMMUNICATION
INCONTEMPORARY
SOCIETY
4
PROBLEMS
POSED
BYTHE
MEDIA
4
EXPLAINING
THE
PROCESSES
AND
EFFECTS
OF
THE
MASS
MEDIA
4
EXPLAINING
MEDIA
EFFECTS:THENATURE
ANDUSES
OFTHEORY
6
THEINTERPERSONALCOMMUNICATION
PROCESS
7
EXPLAINING
MEDIA
EFFECTS:ADOPTION
OFINNOVATION
THEORY
8
THE
DEVELOPMENT
OF
LANGUAGE
9
SHARING
MEANING
WITH
VERBAL
AND
NONVERBAL
SYMBOLS
10
A
BASIC
MODEL
OF
HUMAN
COMMUNICATION
11
EXPLAINING
MEDIA
EFFECTS:SHANNON
ANDWEAVER S
INFORMATION
THEORY
12
COMMUNICATING
ACCURATELY
13
THEMASSCOMMUNICATION
PROCESS
16
DEVELOPING
ACONCISE
DEFINITION
17
WHICH
MEDIA
ARE
MASS
MEDIA?
18
VI
COMPARING
FACE-TO-FACEANDMASS
COMMUNICATION
19
THE
CONSEQUENCES
OF
USING
ANY
MEDIUM
19
THE
CONSEQUENCES
OF
LARGE
AND
DIVERSE
AUDIENCES
21
CHAPTER
REVIEW
24
NOTES
ANDREFERENCES
24
PARTONE
PUBLISHING
27
I
J:L~L~!~!
A6
MOST
RESPECTED
MASSMEDIUM
28
THEEVOLUTIONOFWRITTENDOCUMENTS
31
FROM
CAVE
PAINTINGS
TO
ALPHABETS
31
FROM
STONE
AND
CLAY
TO
PORTABLE
MEDIA
34
EARLYTRANSITIONS
INTHEEVOLUTIONOF
BOOKS
35
BOOKS
AS
SCROLLS:
THE
FIRST
TRANSITION
36
BOOKS
WITH
BOUND
PAGES:
THE
SECOND
TRANSITION
36
PRINTED
BOOKS:
THE
THIRD
TRANSITION
38
BOOKSASACONTEMPORARY
MEDIUM
42
BOOKS
AS
MASS
MEDIUM
42
THE
BOOK
PUBLISHING
INDUSTRY:
AN
OVERVIEW
43
THEPUBLISHING
PROCESS
45
TYPES
OF
PUBLISHERS
AND
TYPES
OF
BOOKS
46
FROM
TYPED
MANUSCRIPT
TO
FINISHED
BOOK
47
THE
PUBLISHER
AS
ENTREPRENEUR
48
CONTENTS
THEDIGITALFUTUREOFBOOKS: THEFOURTH
TRANSITION
50
RECENT
CHANGES
IN
RETAILING
50
ELECTRONIC
PUBLISHING
AND
READING
50
INSIGHTS
FROMMEDIA
LEADERS:
PETER
OSNOS
54
CHAPTER
REVIEW
55
NOTESANDREFERENCES
56
NLTA11II*.***
ANDTHE
NEWS
MEDIA
58
NEWSPAPERS:AMEDIUM
FORTHEMASS
SOCIETY
60
THEFIRST
NEWSPAPERS
61
THEPRESS
IN
THE
AMERICAN
COLONIES
61
ESTABLISHING
TRADITIONS
IN
AMERICAN
JOURNALISM
62
NEWSPAPERSFORTHECOMMON
PEOPLE
64
THEEMERGENCE
OF
THE
PENNY
PRESS
64
THEIMPACT
OF
SOCIETY
ON
THE
GROWTH
OF
NEWSPAPERS
65
NEWSPAPERS
AS
CULTURAL
INNOVATION
67
TYPES
OF
CONTEMPORARY
NEWSPAPERS
67
DEVELOPMENTSTHATSHAPEDTODAY S
NEWSPAPERS
71
THEGROWTH
OF
WIRE
SERVICES
AND
SYNDICATES
72
CHANGING
PATTERNS
OF
OWNERSHIP
72
GATHERING,SELECTING,
PROCESSING,
AND
PRESENTINGTHENEWS
73
THESURVEILLANCE
FUNCTION
74
INSIGHTS
FROM
MEDIA
LEADERS:
JAYT.HARRIS
76
EXPLAINING
MEDIA
EFFECTS:
GATEKEEPING
THEORY
78
ENCODING
STRATEGIES
FOR
PACKAGING
THE
NEWS
79
EXPLAINING
MEDIA
EFFECTS:
ATHEORY
OF
UNINTENTIONAL
NEWS
DISTORTION
86
CONTRASTINGCONCEPTIONS
OFTHENATUREAND
FUNCTIONOFNEWS
87
THEMARKETING
APPROACH:
NEWS
AS
APRODUCT
87
THEADVERSARIAL
APPROACH:
WATCHDOGS
OF
THE
PUBLIC
INTEREST
88
THEAGENDA-SETTING
FUNCTION
OF
THE
PRESS
91
THEFUTUREOFTHENEWSPAPER
92
EXPLAINING
MEDIA
EFFECTS:
THEAGENDA-SETTING
THEORY
OFTHE
PRESS
93
VII
CHAPTER
REVIEW
95
NOTES
AND
REFERENCES
97
2;;::;~
R
MAGA:ZTLFLES: !T1OICESORMANY
INTERESTS
98
THEDEVELOPMENT
OFAMERICAN
MAGAZINES
102
BARRIERS
TO
DEVELOPMENT
IN
THE
EIGHTEENTH
CENTURY
102
CATALYSTS
FOR
DEVELOPMENT
IN
THE
NINETEENTH
CENTURY
104
AMERICAN
MAGAZINE
CHARACTERISTICS
IN
THE
NINETEENTH
CENTURY
108
MAGAZINES
INTHETWENTIETH
CENTURY
109
MAGAZINES
AS
AFORCE
FOR
SOCIAL
REFORM
110
THE
CHALLENGE
OF
TELEVISION
111
THE
GROWTH
OF
SPECIALTY
MAGAZINES
112
THEMAGAZINE
ASATWENTY-FIRST-CENTURY
MEDIUM
112
THE
MAGAZINE
AS
AN
INDUSTRY
114
INSIGHTS
FROM
MEDIA
LEADERS:
MYRNA
BLYTH
118
THE
INFLUENCE
AND
IMPORTANCE
OF
MAGAZINES
120
THEFUTUREOFMAGAZINES
121
CHAPTER
REVIEW
122
NOTES
AND
REFERENCES
123
PARTTWO
ELECTRONIC
AND
VISUAL
MEDIA
125
GREAT
ENTERTAINER
126
MAGIC
SHADOWS
ONTHEWALL
128
DEVELOPING
THE
TECHNOLOGY
128
THE
MOVIES
BECOME
AMEDIUM
131
VIII
CONTENTS
FILMASACONTEMPORARY MEDIUM
136
THEFUNCTIONS
OFFILMS
137
THEDEVELOPMENT
OFTHEMESANDSTYLES
138
THECONTENT
OFAMERICAN
FILMS
139
THEMOVIE
INDUSTRY
142
THEFILMMAKERS
142
MOVIES
ANDMONEY-THE
ECONOMICS
OFTHE
BUSINESS
144
MAKING
AMOVIE
145
EMPLOYEES
146
THEMOVIEAUDIENCE
147
THEATERS
ANDCOSTOFADMISSION
147
CLEANINGUPTHEMOVIES
149
SEXANDTHE
MOVIES
149
INSIGHTS
FROM
MEDIA
LEADERS:
DAVID
BROWN
150
VIOLENCE
ANDVULGARITY
152
CENSORSHIP
ANDPOLITICS
154
EXPLAINING
MEDIA
EFFECTS:THECREEPING
CYCLEOF
DESENSITIZATION
THEORY
154
EVALUATINGFILMS:CRITICISM
ANDAWARDS
155
THECRITICS
156
THEAWARDS
156
CHAPTER
REVIEW
157
NOTESANDREFERENCES
158
BROADCAST
MEDIUM
160
THENEEDFORRAPID,LONG-DISTANCE
COMMUNICATION
162
THEDEVELOPMENTOFTHEBASICTECHNOLOGY
163
COMMUNICATING
OVERAWIRE
164
THECONTRIBUTION
OFSAMUEL
F.B.MORSE
164
COMMUNICATING
WITH
RADIOWAVES
165
RADIOBECOMESAMASS
MEDIUM
168
THEPERIODOFTRANSITION
168
INSIGHTS
FROM
MEDIA
LEADERS:
ALFRED
C.
LIGGINS
III
170
ESTABLISHING
THE
ECONOMIC
BASEOFTHE
NEW
MEDIUM
173
THEGOLDENAGEOFRADIO
175
RADIODURINGTHE
GREATDEPRESSION
176
RADIODURINGWORLDWARII
178
THECHALLENGEOFTELEVISION
179
RADIOADAPTS
179
RADIOASACONTEMPORARYMEDIUM
180
RADIO S
ROLEINTHE
MEDIA
MIX
180
THEFUTUREOFRADIO
182
CHAPTER
REVIEW
185
NOTES
ANDREFERENCES
186
MEDIUM
188
THEBIRTHOFTELEVISION
192
DEVELOPING
ANELECTRONIC
SYSTEM
192
THEEARLYBROADCASTS
193
THEPERIODOFRAPIDADOPTION
194
THEBIGFREEZE
194
BECOMING
ANATION
OFTELEVISION
VIEWERS
195
THECOMINGOFCOLOR
196
TELEVISION S
GOLDENAGES
197
ALTERNATIVESTOBROADCASTTELEVISION
198
THESPREADOFCABLESYSTEMS
198
THEVCRANDDVD
200
DIRECTBROADCAST
SATELLITE
201
DIGITAL
TELEVISION
ARRIVES
203
INSIGHTS
FROMMEDIA
LEADERS:
MARK
WALTON
204
TELEVISIONASACONTEMPORARY
MEDIUM
206
THEECONOMICS
OFCOMPETING
SYSTEMS
206
THECONTENT
PRODUCERS
208
THETELEVISION
INDUSTRY
INTRANSITION
209
THEFUTUREOFTELEVISION
210
CHAPTER
REVIEW
212
NOTESANDREFERENCES
213
..................
COMMUNICATION
FORTHEDIGITALAGE
214
DIMENSIONS
OFNEWMEDIA
216
FACTORSINFLUENCING
NEWMEDIA
218
NEWMEDIA
ANDTHECOMINGOF
CONVERGENCE
219
WHATISTHE
INTERNET?
219
CONVERGENCEINTHREEDIMENSIONS
221
UNDERSTANDING
DIFFERENCES-THREE
DOMAINS
223
CONTENTS
UNDERSTANDINGNEWMEDIA 223
INSIGHTS
FROM
MEDIA
LEADERS:
JAMES
KINSELLA
224
WINNERSANDLOSERS
226
ONLINEINTERNET
SERVICE
226
THEINFORMATION
SUPERHIGHWAY
227
THEECONOMICS
OFNEWMEDIA
227
FINANCINGNEWMEDIA
229
THENEWMEDIA
ANDTHE
NEWECONOMY
230
THEGLOBALVILLAGE
ORTHEADDRESSABLE
AUDIENCE?
231
TRACKINGNEWMEDIA
232
TRANSFORMING
OLDMEDIA
234
THEFUTUREOFNEWMEDIA
234
IMPACTOFNEWMEDIA
ONOLD
236
CHAPTER
REVIEW
237
NOTESANDREFERENCES
237
PARTTHREE
MEDIA
AUDIENCES,
SERVICES,
AND
SUPPORT
239
INTERRLATIORIAL
, ,ULLLLLLUNICATIONAND
GLOBALMEDIA
240
THERISEOFGLOBALMEDIA
242
DIMENSIONS
OFINTERNATIONAL
COMMUNICATION
243
HOWWORLD
MEDIAAREORGANIZED
244
THEENDOFTHE
COLDWAR
245
U.S.VERSUSEUROPEAN
NEWSMODEL
246
THEDEVELOPED
MEDIA
OFWESTERN
EUROPE
246
ASIA S
DYNAMICANDDISTINCTIVE
MEDIA
SCENE
248
DEVELOPMENTALJOURNALISM
ANDINFORMATION
IMBALANCES
249
MEDIA
DEMOCRATIZATION
250
THEELITEPRESS,INFLUENCINGTHEINFLUENTIAL
25
1
EXPLAINING
MEDIA
EFFECTS:
CULTURAL
IMPERIALISM
THEORY
251
IX
NEWSPAPERS
ANDMAGAZINES
WITH
INTERNATIONAL
REACH
252
COVERINGTHEGLOBALVILLAGE
253
NEWMEDIA
WORLDWIDE
254
INTERNATIONAL
MEDIA
ORGANIZATIONS
254
CHAPTER
REVIEW
254
NOTES
AND
REFERENCES
255
POIPULLAFCULTURE:ERRTERAINMENT,
SPORTS,
ANDMUSIC
256
THENATUREANDIMPORTANCE
OFPOPULAR
CULTURE
259
THEMEDIA
ANDPOPULAR
CULTURE
259
DEFINING
POPULAR
CULTURE
260
THEIMPORTANCE
OFPOPULAR
CULTURE
STUDY
261
CRITIQUES
OFPOPULAR
CULTURE
263
POPULARCULTUREASENTERTAINMENT
263
MEDIA
INFLUENCES
ONCONSUMERART
264
CULTURAL
CONTENT
ANDTASTELEVELS
264
EXPLAINING
MEDIA
EFFECTS:
ATHEORY
OFTHE
NEGATIVE
EFFECTS
OFKITSCH
266
TASTE
PUBLICS
ASMARKETS
FORMEDIA
PRESENTATIONS
270
IMPLICATIONS
OFPOPULAR
CULTURETHEORY
272
ENTERTAINMENT
MEDIAANDPOPULAR
CULTURE
273
EXPLAINING
MEDIA
EFFECTS:
CRITICAL
CULTURAL
THEORY
274
THEFEATURESYNDICATES
ASSOURCESFORPOPULAR
CULTURE
274
SPORTS
MEDIA:
CONTENT
ANDCULTURE
277
INSIGHTS
FROM
MEDIA
LEADERS:
LIAVOLLACK
278
MUSIC
MEDIA:
CONTENT
ANDCULTURE
283
CHAPTER
REVIEW
284
NOTES
AND
REFERENCES
288
ADVERTISING
INAMERICA:
ABRIEFHISTORY
292
THEINDUSTRIAL
REVOLUTION
293
ADVERTISING-SUPPORTED
MODERN
MEDIA
297
X
CONTENTS
THESTRUCTUREOFTHECONTEMPORARY
ADVERTISING
INDUSTRY
298
TYPESOFADVERTISING
AGENCIES
300
ADVERTISING
MEDIA
304
ADVERTISING
ASPERSUASIVE
COMMUNICATION
306
BASICSTRATEGIES
FORCONSTRUCTING
PERSUASIVE
MESSAGES
307
CUTTING
THROUGHTHE
CLUTTER:
THEPROBLEM
OF
GAININGATTENTION
309
THEROLEOFADVERTISING
RESEARCH
310
STUDYING
THE
EFFECTSOFADVERTISING
310
CONSUMER
ANDLIFESTYLE
RESEARCH
311
INSIGHTS
FROM
MEDIA
LEADERS:
JOHNZWEIG
312
ASSESSING
TARGETAUDIENCES
INANAGEOF
MARKET
SEGMENTATION
314
CRITICISM
ANDCONTROLOFADVERTISING
315
ECONOMIC
ANDSOCIAL
CRITICISMS
315
THEISSUEOFCHILDREN
ANDADVERTISING
316
SOURCESOFCONTROL
317
CHAPTER
REVIEW
321
NOTES
AND
REFERENCES
322
~ I
;::LL J,
I
F::: JR
4I
L
(I )
UBTRC
R ELII TIONS:IRFFLLI E NCING
BELIEFS,
ATTITUDES,
AND
ACTIONS
324
THEDEVELOPMENTOFPUBLICRELATIONS
327
BIRTH
OFTHE
PUBLIC
RELATIONS
AGENCY
327
DEFINING
PUBLIC
RELATIONS
TODAY
328
PUBLIC
RELATIONSVERSUSADVERTISING
330
PUBLICRELATIONSSETTINGSANDACTIVITIES
331
TYPICALTASKSANDWORKASSIGNMENTS
333
PUBLIC
RELATIONS
CAMPAIGNS
334
MANAGING
ELECTIONS
337
PUBLICRELATIONSANDTHEMEDIA
338
THEGATEKEEPING
PROCESS
339
ARELATIONSHIP
OFMUTUAL
DEPENDENCY
339
LOBBYINGASPUBLICRELATIONS
341
PUBLICRELATIONSASANEMERGING
PROFESSION
343
INSIGHTS
FROM
MEDIA
LEADERS:
RICHARD
D.
JERNSTEDT
344
PUBLIC
RELATIONS
EDUCATION
344
PUBLIC
RELATIONS
RESEARCH
346
ETHICAL
ISSUESANDCRITICISMS
347
THEFUTUREOFTHEFIELD
349
CHAPTER
REVIEW
351
NOTES
AND
REFERENCES
353
R*,,)I7!.
FI;: ~
,,,.C,IJ/
W;
: WT,,JM )
LONRO.
THA RACFERISTICS
OF
USERSOFTHE
MEDIA
354
THECHANGINGAMERICAN
POPULATION
358
FACTORSPRODUCING
POPULATION
GROWTHOR
DECLINE
358
IMMIGRATION
ASABASISOFCULTURAL
DIVERSITY
360
INTERNAL
MIGRATIONS
362
IMPLICATIONS
FORMASSCOMMUNICATION
363
DEMOGRAPHIC
COMPOSITION
ASASOURCEOF
AUDIENCEDIFFERENTIATION
364
AGEASANAUDIENCE
CHARACTERISTIC
364
GENDERASANAUDIENCE
FACTOR
366
THEINFLUENCE
OFEDUCATION
366
INCOMEASANAUDIENCE
FACTOR
366
IMPLICATIONS
FORMASSCOMMUNICATION
368
THECHANGINGAMERICAN
FAMILY
369
TRENDSINFAMILYSIZE
369
CHANGING
RELATIONSHIPS
BETWEENHUSBANDS
ANDWIVES
370
FEMALEPARTICIPATION
INTHELABORFORCE
371
IMPLICATIONS
FORMASSCOMMUNICATION
372
ASSESSING
AUDIENCECOMPOSITION
AND
ATTENTION
372
MEASURING
CIRCULATIONS
OFPRINTMEDIA
374
EVALUATING
MOVIEAUDIENCES
375
INSIGHTS
FROM
MEDIA
LEADERS:
HUMPHREY
TAYLOR
376
RATINGSANDTHE
BROADCASTAUDIENCE
376
RATINGSANDAUDIENCE
DIVERSITY
382
CHAPTER
REVIEW
383
NOTES
AND
REFERENCES
385
CONTENTS
CH;.1N
TP[
14
~O~TH 1SF ~OLIHCS,
TOLICLES,
AND
ECONOMICS
388
SEARCHINGFORTHEPUBLICINTEREST
390
POLITICALPROTECTIONS:
THECONSTITUTIONAL
FRAMEWORK
394
THEHISTORICAL
LEGACY
395
THEFIRSTAMENDMENT
396
TECHNOLOGY S
ROLE-FROM
PRINTING
PRESSESTO
CYBERSPACE
398
PROTECTIONFROM
LIBEL
399
LIBELLAWSANDTHE
MEDIA
399
MULTIMILLION
DOLLARLIBELSUITS
400
LIBELANDCONGRESS
402
TRIALBYMEDIA
403
MORALVALUES:OBSCENITY
AND
PORNOGRAPHY
405
THEGOVERNMENT S
SECRETSDURING
NATIONAL
CRISES
406
DIRECTCENSORSHIP
INWARTIME
407
CHALLENGESTOGOVERNMENT
SECRECY
408
POLITICALCONSTRAINTS:
THEAGENTSOF
CONTROL
409
THECOURTS
409
THELEGISLATURES
410
THEEXECUTIVE
BRANCH
411
REGULATION
ANDOTHERCONTROLS
412
CONTROLSBYTHE
FEDERALTRADECOMMISSION
413
DEREGULATION
ANDOUTSIDE
PRESSURES
414
ECONOMICS
OFMEDIA
INDUSTRIES
REVISITED
415
MEDIAANDTHE
NEWECONOMY
416
CORPORATECULTURES
ANDREVENUEMODELS
417
FREEMARKETS
ANDREGULATORYCONTROLS
418
CHAPTER
REVIEW
418
NOTES
AND
REFERENCES
420
XI
T
*...*.
E ~TL#
1.:
,~
~..,.,J
ECTS:
XPAMMGTHE
PROCESSANDINFLUENCES
OFMASS
COMMUNICATIONS
422
EARLYVIEWS
OFMEDIA
INFLUENCES
424
MEDIA
EFFECTSRESEARCHBEGINS
425
EXPLAINING
MEDIA
EFFECTS:
THE
MAGIC
BULLET
THEORY
426
ANATIONAL
DILEMMA
427
THENATUREANDFUNCTIONS
OFRESEARCH
427
EARLYRESEARCHSEEMEDTOSUPPORT
THE
MAGIC
BULLET
THEORY
429
BEYONDTHEMAGIC
BULLET:SELECTIVEANDLIMITED
EFFECTS
432
THE WHYWEFIGHT
FILMEXPERIMENTS
DURING
WORLD
WARII
432
EFFECTSOFTHE
MEDIA
INAPRESIDENTIAL
CAMPAIGN
434
EXPLAINING
MEDIA
EFFECTS:
TWO-STEP
FLOWOF
COMMUNICATION
THEORY
437
EXPLAINING
MEDIA
EFFECTS:
SELECTIVE
AND
LIMITED
INFLUENCES
THEORY
439
AUDIENCES
USEMEDIA
CONTENT
TOOBTAIN
GRATIFICATIONS
439
GRATIFICATIONS
FOUNDINMEDIA
CONTENT
440
EXPLAINING
MEDIA
EFFECTS:
USESFORGRATIFICATION
THEORY
441
CHILDREN
ANDTELEVISION
442
THEISSUE
OFTELEVISION
CAUSING
JUVENILE
VIOLENCE
444
THEREPORTTOTHE
SURGEON
GENERAL
444
EXPLAINING
MEDIA
EFFECTS:
MEDIA
INFORMATION
UTILITY
THEORY
446
EXPLAINING
MEDIA
EFFECTS:
MODELING
THEORY
447
THESECOND
REPORTTOTHESURGEON
GENERAL
449
THEORIES
OFLONG-TERM
INFLUENCESONSOCIETY
ANDCULTURE
450
ACCUMULATION
THEORY:THE ADDING
UP OF
MINIMAL
EFFECTS
451
EXPLAINING
MEDIA
EFFECTS:THETHEORY
OF
ACCUMULATION
OFMINIMAL
EFFECTS
453
SOCIAL
EXPECTATIONS
THEORY:
LEARNINGGROUP
REQUIREMENTS
453
EXPLAINING
MEDIA
EFFECTS:
SOCIAL
EXPECTATIONS
THEORY
455
IMPLICATIONS
OFLONG-TERMTHEORIES
456
CHAPTER
REVIEW
458
NOTES
AND
REFERENCES
459
XII
CONTENTS
1
ETHICS::IASISE!;SILILG
~ON
ENTAND
BEHAVIOR
OFTHE
MEDIA
460
MEDIA-WIDE
ETHICSWATCH
462
DISTINGUISHING
ETHICSANDLAW
463
GROWING
CONCERNOVERMEDIA
ETHICS
465
SPECIAL
PRIVILEGES,
SPECIAL
RESPONSIBILITIES
467
BEYONDTHE
FIRSTAMENDMENT
468
THELONGSTRUGGLE
FORPROFESSIONALISM
468
THERISEOFMIXED-MEDIA
CULTURE
469
MEDIACRITICISM
ANDMEDIA
ETHICS
472
ADOUBLE
STANDARD
472
SOCIETY
OFPROFESSIONAL
JOURNALISTS
CODE
OFETHICS
473
THELINKTOINDIVIDUALS
ANDCONTENT
475
DIMENSIONS
OFETHICSFORTHEMEDIA
475
ACCURACY
ANDFAIRNESS
475
THEBEHAVIOR
OFREPORTERS
476
CONFLICT
OFINTEREST
476
ALTERNATIVEAPPROACHESTOETHICS
477
SITUATIONAL
ETHICS
477
THECONTINUING
SEARCH
478
CREDIBILITY
STUDIES
ANDMARKET
RESEARCH
478
ETHICS,TECHNOLOGY,
ANDTHE
FUTURE
479
CHAPTER
REVIEW
481
NOTES
AND
REFERENCES
482
APPENDIX
484
CREDITS
486
INDEX
489
|
| any_adam_object | 1 |
| author | DeFleur, Melvin L. 1923-2017 Dennis, Everette E. 1942- |
| author_GND | (DE-588)12448560X (DE-588)124580483 |
| author_facet | DeFleur, Melvin L. 1923-2017 Dennis, Everette E. 1942- |
| author_role | aut aut |
| author_sort | DeFleur, Melvin L. 1923-2017 |
| author_variant | m l d ml mld e e d ee eed |
| building | Verbundindex |
| bvnumber | BV014145182 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P90 |
| callnumber-raw | P90 |
| callnumber-search | P90 |
| callnumber-sort | P 290 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | MS 7850 |
| ctrlnum | (OCoLC)47868635 (DE-599)BVBBV014145182 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 7. ed. |
| format | Book |
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| id | DE-604.BV014145182 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:58:27Z |
| institution | BVB |
| isbn | 0618128573 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009693325 |
| oclc_num | 47868635 |
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| physical | XIX, 504 S. Ill., graph. Darst. |
| publishDate | 2002 |
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| publisher | Mifflin |
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| spelling | DeFleur, Melvin L. 1923-2017 Verfasser (DE-588)12448560X aut Understanding mass communication a liberal arts perspective Melvin L. DeFleur ; Everette E. Dennis 7. ed. Boston [u.a.] Mifflin 2002 XIX, 504 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Massenmedien Mass media Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenmedien (DE-588)4037877-9 s DE-604 Massenkommunikation (DE-588)4037875-5 s Dennis, Everette E. 1942- Verfasser (DE-588)124580483 aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009693325&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | DeFleur, Melvin L. 1923-2017 Dennis, Everette E. 1942- Understanding mass communication a liberal arts perspective Massenmedien Mass media Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4037877-9 (DE-588)4143413-4 |
| title | Understanding mass communication a liberal arts perspective |
| title_auth | Understanding mass communication a liberal arts perspective |
| title_exact_search | Understanding mass communication a liberal arts perspective |
| title_full | Understanding mass communication a liberal arts perspective Melvin L. DeFleur ; Everette E. Dennis |
| title_fullStr | Understanding mass communication a liberal arts perspective Melvin L. DeFleur ; Everette E. Dennis |
| title_full_unstemmed | Understanding mass communication a liberal arts perspective Melvin L. DeFleur ; Everette E. Dennis |
| title_short | Understanding mass communication |
| title_sort | understanding mass communication a liberal arts perspective |
| title_sub | a liberal arts perspective |
| topic | Massenmedien Mass media Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Massenmedien Mass media Massenkommunikation Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009693325&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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