Convergence marketing: strategies for reaching the new hybrid consumer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Financial Times Prentice Hall
2002
|
| Schriftenreihe: | Pearson education
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | XXVIII, 336 S. Ill. |
| ISBN: | 0130650757 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
Foreword xi
Preface xni
Acknowledgments xxvn
PARTI: UNDERSTANDING THE CENTAUR I
CHAPTER It The Centaur Awakens 3
CHAPTER 2: The Reality of the Centaur 27
PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61
CHAPTER 3: Converging of Customerization 63
CHAPTER 4: Converging on Communities 91
CHAPTERS: Converging on Channels 115
CHAPTERS: Converging on Competitive Value 143
CHAPTER 7: Converging on Choice 173
PART 3: MASTERING CONVERGENCE MARKETING 199
CHAPTERS: Transforming Marketing 2O1
CHAPTERS: Convergence Marketing Strategies 225
PART 4: TRANSFORMING THE ORGANIZATION 255
CHAPTER 10: Designing the Convergent Organization 257
CHAPTER 1 1:C Change 289
CHAPTER 12: Conclusion 315
Index 325
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:57:47Z |
| institution | BVB |
| isbn | 0130650757 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009665651 |
| oclc_num | 48935568 |
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| physical | XXVIII, 336 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
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| publisher | Financial Times Prentice Hall |
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| series2 | Pearson education |
| spelling | Wind, Yoram Verfasser aut Convergence marketing strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan Upper Saddle River, NJ Financial Times Prentice Hall 2002 XXVIII, 336 S. Ill. txt rdacontent n rdamedia nc rdacarrier Pearson education Communication en marketing Consommateurs - Comportement Marketing Marketing sur Internet Marketing gtt Internet marketing Consumer behavior Communication in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Mahajan, Vijay Verfasser aut http://www.loc.gov/catdir/toc/fy031/2002282225.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009665651&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wind, Yoram Mahajan, Vijay Convergence marketing strategies for reaching the new hybrid consumer Communication en marketing Consommateurs - Comportement Marketing Marketing sur Internet Marketing gtt Internet marketing Consumer behavior Communication in marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Convergence marketing strategies for reaching the new hybrid consumer |
| title_auth | Convergence marketing strategies for reaching the new hybrid consumer |
| title_exact_search | Convergence marketing strategies for reaching the new hybrid consumer |
| title_full | Convergence marketing strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan |
| title_fullStr | Convergence marketing strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan |
| title_full_unstemmed | Convergence marketing strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan |
| title_short | Convergence marketing |
| title_sort | convergence marketing strategies for reaching the new hybrid consumer |
| title_sub | strategies for reaching the new hybrid consumer |
| topic | Communication en marketing Consommateurs - Comportement Marketing Marketing sur Internet Marketing gtt Internet marketing Consumer behavior Communication in marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication en marketing Consommateurs - Comportement Marketing Marketing sur Internet Internet marketing Consumer behavior Communication in marketing |
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