Reframing business: when the map changes the landscape
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chichester u.a.
Wiley
2001
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XVI, 336 S. Ill. |
ISBN: | 0471485578 |
Internformat
MARC
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245 | 1 | 0 | |a Reframing business |b when the map changes the landscape |c Richard Normann |
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Datensatz im Suchindex
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adam_text | Contents
Foreword by Henry Minrzberg ix
Ingresso xiii
Acknowledgements xiv
Introduction: We Have to Change in Order to be the Same 1
The dual nature of institutions 1
Leadership as enacting a reality 3
Reconfiguration and reframing 4
The myth of the simple recipe 4
The disposition of the book 6
A note on value and value creation 7
PART I THE MAP AND THE LANDSCAPE
1 Evolution of Strategic Paradigms 15
The industrial paradigm: production at the core 15
If you don t take care of your customers, somebody else will :
Outside in 18
The economy of reconfiguration: the context for a new
strategic logic 24
2 Reconfiguring the Value Space 26
The density principle 26
The effects of technology: loosening of constraints 27
Drivers promoting density 29
3 Some Consequences of Dematerialization 37
Cost structures, value, and price 37
Dematerialization and increased efficiency of physical processes 39
Dematerialization and the prevalence of services 40
From a vertical to a horizontal logic 40
Opportunity becomes imperative 41
New archetypal actors 43
Summary 44
PART II SHAPERS OF THE LANDSCAPE
4 Chained to the Value Chain? 49
Reconfigure or be reconfigured 50
The exploded company 51
Imperfection based versus competence based reconfigurers 57
Technology path breakers as reconfigurers 59
5 Prime Movers as Reconfigurers 61
Rule breakers with a vision 65
The reconfigured 68
Prime Movership as a mind set of value creation 69
Summary: Prime Movers as reframers 78
6 Prime Movership as Ecogenesis 81
Beyond continuous improvement and adaptation 81
Physical ecogenesis infrastructures 83
Concept and symbol based ecogenesis 84
Characteristics of ecogenetic strategies 86
Values and value in ecogenetic strategies 88
PART III TOOLS FOR LANDSCAPING
7 Co production: Towards Increased Density 95
Why co production? 95
The co production opportunity 95
V
Customer participation: the first co production dimension 97
Cooperation: customer communities 104
Value constellations 106
Summary: three dimensions of co production 110
8 The Offering as a Tool to Organize Co production 113
What really happens in the marketplace? 113
The offering as a reconfiguration tool 114
Offerings are frozen knowledge 115
The offering as a genetic code for learning 117
The freezing of the customer offering: who and when? 120
Offerings specify the range of exchange currencies 121
Offerings are different from price carriers 124
Summary 128
9 Three Trends in Offering Development 130
Servicification 130
e ification 137
Experiencification 137
Business models, offering patterns, and reconfiguration 138
PART IV THE MAP LANDSCAPE INTERACTION
10 Fitting into the Environment 145
Fitness context and mental models 145
Distinctive competence and fit 147
The business idea as an expression of fit 148
The core process of renewing the dominating ideas 149
Change as continuity: the paradox 151
The continuity hub of reframing: what should stay the same? 156
Digression: customer base analysis 158
Summary 160
11 Change and Creation 162
Super rationality and quasi innovativeness 162
Emerging ideas on change and creation 164
Identity, manifestation, and process 172
Summary 174
PART V REFRAMING: TOOLS FOR MAP MAKING
12 On Cranes and Sky hooks 181
Designing for designing 181
Design criteria for process and substance 183
13 The Process Criteria of the Crane 185
Mind reframing for business reconfiguration 185
Knowledge: from non conscious to formalized 186
Layers of consciousness and reflection 188
Generating diversity versus focusing 190
Up and downframing 192
Time framing 196
Summary: the journey from here and now to here and now 201
14 The Mental Space for Reframing 202
Accessible fields of experiencing 202
Our history 203
Previously constructed theories 205
The non conscious domain of the past 207
Sensory perception and simulation 207
Creative induction 210
Into the rational future: projections 211
Non conscious scenarios 212
Artefact scenarios 213
Summary 214
15 The Crane at Work in the Design Space 216
Designing for designing 216
Overall design criteria for the crane 217
Spinning the process: main steps 219
The case of the consumer cooperative: an example 225
The crane at work in the example: summary 228
PART VI CAPABILITIES FOR PURPOSEFUL EMERGENCE
16 From Great Ideas to Great Companies 235
Photographs and movies 235
What the photograph tells us 237
The longitudinal view 237
Critical outcomes 240
Critical processes 241
Capabilities, processes, and outcomes 244
17 Capabilities for Achieving the Critical Outcomes 249
Five domains of capabilities 249
Interaction: the social domain 251
Framing: the cognitive domain 252
Artefication: the design domain 253
Ecological interfacing: the spatial domain 259
Political leadership: the power domain 261
PART VII LEADERSHIP FOR NAVIGATION
18 Bringing External and Internal Dynamics in Line 269
Exploiting structural change 269
Identity in a world with hazy boundaries 270
The practicality of strong concepts 272
The leadership dilemma of purposeful emergence 274
Mission and vision 275
Vision, mission, and the crane 279
Meaning and social character as drives 281
19 What Leaders Need to Do 286
Construction of attention and attention for construction 286
Value creating communication: creating the license in the
constituency 287
Arenas and artefacts for integrating diversity 289
Politics, policy and the resolution of tension 292
Turning the inner existential drama into effective leadership 295
Appendix 1: A Note on Territorial Actors 297
Ubiquity of business 297
The state of the nation state 298
Becoming a good home for value creation 299
Why regional units? 300
Repositioning regional actors for today s economy 303
Moving into virtuous circles 307
City reconfigurability 310
The quality of the strategic process 311
The changing face of local excellence services 311
In search of the competitive region: A wish list 312
Appendix 2: On the Use of Cases 315
Notes 319
References 323
Index 330
|
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institution | BVB |
isbn | 0471485578 |
language | English |
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physical | XVI, 336 S. Ill. |
publishDate | 2001 |
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spelling | Normann, Richard Verfasser aut Reframing business when the map changes the landscape Richard Normann Chichester u.a. Wiley 2001 XVI, 336 S. Ill. txt rdacontent n rdamedia nc rdacarrier Business planning Corporate reorganizations Strategic planning Strategische Planung (DE-588)4309237-8 gnd rswk-swf Reorganisation (DE-588)4115744-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategische Planung (DE-588)4309237-8 s Reorganisation (DE-588)4115744-8 s Unternehmen (DE-588)4061963-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009663596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Normann, Richard Reframing business when the map changes the landscape Business planning Corporate reorganizations Strategic planning Strategische Planung (DE-588)4309237-8 gnd Reorganisation (DE-588)4115744-8 gnd Unternehmen (DE-588)4061963-1 gnd |
subject_GND | (DE-588)4309237-8 (DE-588)4115744-8 (DE-588)4061963-1 |
title | Reframing business when the map changes the landscape |
title_auth | Reframing business when the map changes the landscape |
title_exact_search | Reframing business when the map changes the landscape |
title_full | Reframing business when the map changes the landscape Richard Normann |
title_fullStr | Reframing business when the map changes the landscape Richard Normann |
title_full_unstemmed | Reframing business when the map changes the landscape Richard Normann |
title_short | Reframing business |
title_sort | reframing business when the map changes the landscape |
title_sub | when the map changes the landscape |
topic | Business planning Corporate reorganizations Strategic planning Strategische Planung (DE-588)4309237-8 gnd Reorganisation (DE-588)4115744-8 gnd Unternehmen (DE-588)4061963-1 gnd |
topic_facet | Business planning Corporate reorganizations Strategic planning Strategische Planung Reorganisation Unternehmen |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009663596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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