ValueSpace: winning the battle for market leadership ; lessons from the world's most admired companies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 265 S. |
| ISBN: | 0071375279 9780071589659 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface ix
I
PART ONE |
ValueSpace: A Mandate for Value Creation |
Chapter I: ValueSpace: The Magic Land for
Winning Customers I
Chapter 2: A Framework for Creating ValueSpace 11
PART TWO
Understanding ValueSpace Strategy
Chapter 3: Customer Centeredness: The Launching
Pad for ValueSpace 31
Chapter 4: Performance ValueSpace 59
Chapter 5: Price ValueSpace 95
Chapter 6: Personalization ValueSpace 119
Chapter 7: ValueSpace Expanders 149
PART THREE
Three Company Profiles in ValueSpace
Chapter 8: Caterpillar, Inc.: Rock Solid
ValueSpace from Yellow Iron 159
Chapter 9: United Parcel Service: Big Brown s
Package for Customer ValueSpace 179
Chapter 10: Fossil: Crafting Customer ValueSpace
in Niche Markets 197
Vtil Contents
PART FOUR
A Blueprint for Action
Chapter 11: ValueSpace Building Processes 211
Chapter 12: Customer Value, Value Discipline, and the
Pursuit of Excellence 229
Chapter 13: A Roadmap for Action 237
Epilogue: ValueSpace: The Science and the Art 251
Notes 255
Index 261
|
| any_adam_object | 1 |
| author | Mittal, Banwari Sheth, Jagdish N. 1938- |
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| building | Verbundindex |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:57:44Z |
| institution | BVB |
| isbn | 0071375279 9780071589659 |
| language | English |
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| physical | XII, 265 S. |
| publishDate | 2001 |
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| spelling | Mittal, Banwari Verfasser aut ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies Banwari Mittal ; Jagdish N. Sheth New York u.a. McGraw-Hill 2001 XII, 265 S. txt rdacontent n rdamedia nc rdacarrier Consumer satisfaction Customer relations Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009663102&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mittal, Banwari Sheth, Jagdish N. 1938- ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies Consumer satisfaction Customer relations Kundenmanagement (DE-588)4236865-0 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4129147-5 (DE-588)4326109-7 |
| title | ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies |
| title_auth | ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies |
| title_exact_search | ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies |
| title_full | ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies Banwari Mittal ; Jagdish N. Sheth |
| title_fullStr | ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies Banwari Mittal ; Jagdish N. Sheth |
| title_full_unstemmed | ValueSpace winning the battle for market leadership ; lessons from the world's most admired companies Banwari Mittal ; Jagdish N. Sheth |
| title_short | ValueSpace |
| title_sort | valuespace winning the battle for market leadership lessons from the world s most admired companies |
| title_sub | winning the battle for market leadership ; lessons from the world's most admired companies |
| topic | Consumer satisfaction Customer relations Kundenmanagement (DE-588)4236865-0 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Consumer satisfaction Customer relations Kundenmanagement Verbraucherzufriedenheit Beziehungsmanagement |
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