Strategies for e-business success:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Jossey-Bass
2001
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | MITSloan management review
The Jossey-Bass business & management series |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 334 S. Ill. |
| ISBN: | 0787958484 |
Internformat
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| 245 | 1 | 0 | |a Strategies for e-business success |c Erik Brynjolfsson ... eds. |
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Datensatz im Suchindex
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| adam_text | CONTENTS
Introduction 1
Erik Brynjoljsson and Glen L. Urban, Editors
Pimt SHE STRATEGY 1 Finding Sustainable Profitability
in Electronic Commerce 7
John M. de Eigueiredo
While many e commerce retailers head toward
commodity pricing, there are a few that are likely to
profit on the Web. Only retailers who match market
segment to correct strategy will win. Here s how.
2 Making Business Sense of the E Opportunity 35
David Eeeny
New Web technologies are offering companies
unprecedented opportunities to rethink strategic
business models, processes, and relationships.
ix
X Contents
3 Profits and the Internet: Seven Misconceptions 61
Subramanian Rangan and Ron Adner
Managers aiming to capitalize on the Internet to
achieve growth need to understand the full
implications of the strategies they choose.
4 Five Steps to a Dot Corn Strategy:
How to Find Your Footing on the Web 83
N. Venkatraman
Vision, governance, resources, infrastructure, and
alignment are the stepping stones to a successful
Web strategy. Building on your current operations,
experimenting with new approaches, and creating
new business models all play a part.
5 Pathways to E Business Leadership: Getting
from Bricks to Clicks 115
Leslie P. Willcocks and Robert Plant
How do leading business to consumer corporations
harness the Internet to acquire new customers and
increase their market share? A new study of fifty eight
companies describes several strategies that work.
6 The Past and Future of Competitive Advantage 139
Clayton M. Christensen
Today s competitive advantage may become tomorrow s
albatross unless strategists attune themselves to changes
in underlying conditions.
Contents xi
PART TWO IMPLEMENTATION MARKETING
7 Placing Trust at the Center of
Your Internet Strategy 153
Glen L. Urban, Fareena Sultan, and William J. Quails
Consumers make Internet buying decisions on the
basis of trust. How much trust your Web site needs
to deliver depends on the nature of your products,
competitive pressure from new infomediaries, and
your ability to innovate.
8 How Do They Know Their Customers So Well? 177
Thomas H. Davenport, Jeanne G. Harris,
and Ajay K. Kohli
Insightful companies mix rich customer data with
their understanding of the people behind the
transaction.
COMMUNITY
9 Building Stronger Brands Through
On Line Communities 201
Gil McWilliam
Consumer brand companies need new management
skills, and brand managers must understand on line
behavior if they wish to develop strong, sustainable,
and beneficial on line communities around their
brands.
xii Contents
10 Four Smart Ways to Run On Line Communities 227
Ruth L Williams and Joseph Cothrel
Kaiser Permanente, About.com, Sun Microsystems, and
Ford have created four kinds of innovative on line
communities. Their experience shows not only how to
manage communities, but also how to manage todays
workforce.
PART THREE TECHNOLOGY 11 Product Development Practices That Work:
How Internet Companies Build Software 255
Alan MacCormack
Now there is proof that the evolutionary approach to
software development results in a speedier process and
higher quality products.
12 What Makes a Virtual Organization Work? 281
M. Lynne Markus, Brook Manville, and Carole E. Agres
Today s workforce increasingly consists of de facto
volunteers. The open source software movement—
propelled in large part by volunteer programmers—
suggests ways to motivate and direct knowledge
workers.
The Authors 309
Index 323
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| indexdate | 2024-07-09T18:57:38Z |
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| isbn | 0787958484 |
| language | English |
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| physical | XII, 334 S. Ill. |
| publishDate | 2001 |
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| series2 | MITSloan management review The Jossey-Bass business & management series |
| spelling | Strategies for e-business success Erik Brynjolfsson ... eds. 1. ed. San Francisco, Calif. Jossey-Bass 2001 XII, 334 S. Ill. txt rdacontent n rdamedia nc rdacarrier MITSloan management review The Jossey-Bass business & management series Electronic commerce Internet marketing Management (DE-588)4037278-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Management (DE-588)4037278-9 s DE-604 Brynjolfsson, Erik 1962- Sonstige (DE-588)133434605 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009658921&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Strategies for e-business success Electronic commerce Internet marketing Management (DE-588)4037278-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4592128-3 |
| title | Strategies for e-business success |
| title_auth | Strategies for e-business success |
| title_exact_search | Strategies for e-business success |
| title_full | Strategies for e-business success Erik Brynjolfsson ... eds. |
| title_fullStr | Strategies for e-business success Erik Brynjolfsson ... eds. |
| title_full_unstemmed | Strategies for e-business success Erik Brynjolfsson ... eds. |
| title_short | Strategies for e-business success |
| title_sort | strategies for e business success |
| topic | Electronic commerce Internet marketing Management (DE-588)4037278-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Internet marketing Management Electronic Commerce |
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