Strategic marketing: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2000
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XVII, 318 S. Ill. |
| ISBN: | 0415208114 0415208106 |
Internformat
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| 100 | 1 | |a Proctor, Tony |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b an introduction |c Tony Proctor |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2000 | |
| 300 | |a XVII, 318 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Besliskunde |2 gtt | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Prise de décision | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Srategic planning | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
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Datensatz im Suchindex
| _version_ | 1805082839959470080 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Proctor, Tony |
| author_facet | Proctor, Tony |
| author_role | aut |
| author_sort | Proctor, Tony |
| author_variant | t p tp |
| building | Verbundindex |
| bvnumber | BV014047785 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)247080925 (DE-599)BVBBV014047785 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV014047785 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:39:02Z |
| institution | BVB |
| isbn | 0415208114 0415208106 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009620240 |
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| physical | XVII, 318 S. Ill. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
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| publisher | Routledge |
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| spelling | Proctor, Tony Verfasser aut Strategic marketing an introduction Tony Proctor 1. publ. London [u.a.] Routledge 2000 XVII, 318 S. Ill. txt rdacontent n rdamedia nc rdacarrier Besliskunde gtt Marketing - Gestion Marketing - Prise de décision Marketing gtt Srategic planning Strategisch management gtt Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 |
| spellingShingle | Proctor, Tony Strategic marketing an introduction Besliskunde gtt Marketing - Gestion Marketing - Prise de décision Marketing gtt Srategic planning Strategisch management gtt Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Strategic marketing an introduction |
| title_auth | Strategic marketing an introduction |
| title_exact_search | Strategic marketing an introduction |
| title_full | Strategic marketing an introduction Tony Proctor |
| title_fullStr | Strategic marketing an introduction Tony Proctor |
| title_full_unstemmed | Strategic marketing an introduction Tony Proctor |
| title_short | Strategic marketing |
| title_sort | strategic marketing an introduction |
| title_sub | an introduction |
| topic | Besliskunde gtt Marketing - Gestion Marketing - Prise de décision Marketing gtt Srategic planning Strategisch management gtt Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Besliskunde Marketing - Gestion Marketing - Prise de décision Marketing Srategic planning Strategisch management Marketing Decision making Marketing Management Strategisches Management Einführung |
| work_keys_str_mv | AT proctortony strategicmarketinganintroduction |