Das kleine Lexikon der Marketing-Forschung:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Düsseldorf
Verl. Wirtschaft und Finanzen
2001
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Item Description: | Literaturverz. S. 243 - 244 |
| Physical Description: | 253 S. |
| ISBN: | 3878811713 |
Staff View
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Record in the Search Index
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| author_GND | (DE-588)121338746 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV014044755 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:56:39Z |
| institution | BVB |
| isbn | 3878811713 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009617518 |
| oclc_num | 248416180 |
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| physical | 253 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Verl. Wirtschaft und Finanzen |
| record_format | marc |
| spelling | Geml, Richard Verfasser aut Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer 1. Aufl. Düsseldorf Verl. Wirtschaft und Finanzen 2001 253 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 243 - 244 Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 DE-188 Lauer, Hermann 1937- Verfasser (DE-588)121338746 aut |
| spellingShingle | Geml, Richard Lauer, Hermann 1937- Das kleine Lexikon der Marketing-Forschung Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4014986-9 (DE-588)4066724-8 |
| title | Das kleine Lexikon der Marketing-Forschung |
| title_auth | Das kleine Lexikon der Marketing-Forschung |
| title_exact_search | Das kleine Lexikon der Marketing-Forschung |
| title_full | Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer |
| title_fullStr | Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer |
| title_full_unstemmed | Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer |
| title_short | Das kleine Lexikon der Marketing-Forschung |
| title_sort | das kleine lexikon der marketing forschung |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Enzyklopädie Wörterbuch |
| work_keys_str_mv | AT gemlrichard daskleinelexikondermarketingforschung AT lauerhermann daskleinelexikondermarketingforschung |