Das kleine Lexikon der Marketing-Forschung:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Düsseldorf
Verl. Wirtschaft und Finanzen
2001
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 243 - 244 |
| Beschreibung: | 253 S. |
| ISBN: | 3878811713 |
Internformat
MARC
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| 084 | |a 17 |2 sdnb | ||
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| 100 | 1 | |a Geml, Richard |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Das kleine Lexikon der Marketing-Forschung |c Richard Geml ; Hermann Lauer |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Düsseldorf |b Verl. Wirtschaft und Finanzen |c 2001 | |
| 300 | |a 253 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 243 - 244 | ||
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4014986-9 |a Enzyklopädie |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Lauer, Hermann |d 1937- |e Verfasser |0 (DE-588)121338746 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009617518 | ||
Datensatz im Suchindex
| _version_ | 1804128904398503936 |
|---|---|
| any_adam_object | |
| author | Geml, Richard Lauer, Hermann 1937- |
| author_GND | (DE-588)121338746 |
| author_facet | Geml, Richard Lauer, Hermann 1937- |
| author_role | aut aut |
| author_sort | Geml, Richard |
| author_variant | r g rg h l hl |
| building | Verbundindex |
| bvnumber | BV014044755 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)248416180 (DE-599)BVBBV014044755 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| genre | (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Enzyklopädie Wörterbuch |
| id | DE-604.BV014044755 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:56:39Z |
| institution | BVB |
| isbn | 3878811713 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009617518 |
| oclc_num | 248416180 |
| open_access_boolean | |
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| owner_facet | DE-859 DE-12 DE-739 DE-1102 DE-898 DE-BY-UBR DE-521 DE-188 |
| physical | 253 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Verl. Wirtschaft und Finanzen |
| record_format | marc |
| spelling | Geml, Richard Verfasser aut Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer 1. Aufl. Düsseldorf Verl. Wirtschaft und Finanzen 2001 253 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 243 - 244 Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 DE-188 Lauer, Hermann 1937- Verfasser (DE-588)121338746 aut |
| spellingShingle | Geml, Richard Lauer, Hermann 1937- Das kleine Lexikon der Marketing-Forschung Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4014986-9 (DE-588)4066724-8 |
| title | Das kleine Lexikon der Marketing-Forschung |
| title_auth | Das kleine Lexikon der Marketing-Forschung |
| title_exact_search | Das kleine Lexikon der Marketing-Forschung |
| title_full | Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer |
| title_fullStr | Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer |
| title_full_unstemmed | Das kleine Lexikon der Marketing-Forschung Richard Geml ; Hermann Lauer |
| title_short | Das kleine Lexikon der Marketing-Forschung |
| title_sort | das kleine lexikon der marketing forschung |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Enzyklopädie Wörterbuch |
| work_keys_str_mv | AT gemlrichard daskleinelexikondermarketingforschung AT lauerhermann daskleinelexikondermarketingforschung |