Business 21: modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München ; Wien
Oldenbourg
2002
|
| Schriftenreihe: | Lehr- und Handbücher zu Sprachen und Kulturen
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 265 S. Ill. |
| ISBN: | 3486259075 |
Internformat
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| 245 | 1 | 0 | |a Business 21 |b modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC |c Frances O'Riordan and Doris Lehniger |
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| adam_text | Contents
Introduction 11
Instructor s Notes 12
Self Study 14
Acknowledgements 15
Unit 1 SETTING THE SCENE THE BIG PICTURE 17
1.0 Trading 17
2.0 Production 18
2.1 Factors of Production 19
2.2 Commerce 19
3.0 Economic Models 21
4.0 Introduction to Economics 21
5.0 Population 22
6.0 Key Concepts of Business 22
Vocabulary 24
Unit 2 A BRIEF LOOK AT THE HIGHLIGHTS IN THE
EVOLUTION OF ECONOMIC SCIENCE 27
1.0 Introduction 27
2.0 Mercantilism 29
3.0 The Physiocrats 29
4.0 The Classical Economists 30
4.1 Adam Smith 30
4.2 David Ricardo 31
4.3 John Stuart Mill 31
5.0 The Classical Dissenters 31
5.1 Thomas Malthus 32
5.2 Karl Marx 32
6.0 The Keynesian Theory 33
7.0 More Recent Theories and Ideas 34
Vocabulary 36
Unit 3 THE STRUCTURE OF BUSINESS PRIVATE AND
PUBLIC ENTERPRISE 39
1.0 Introduction 40
2.0 The Private Sector 40
2.1 Sole Proprietor/Trader 40
2.2 Partnerships 41
2.3 Joint Stock or Limited Liability Companies 43
2.3.1 Overview 43
2.3.2 Types of Capital 43
2.3.3 Characteristics of Joint Stock Companies
Ltd or PLC 44
2.3.4 Formation of a Joint Stock Company 45
2.3.5 Advantages and Disadvantages of Joint
Stock Companies 46
2.3.6 Organizational Structure of Public Limited
Companies 47
2.3.7 Companies in Difficulty 49
2.4 Co operatives 50
3.0 The Public Sector 51
3.1 Public Corporations 51
3.2 Government Departments 52
3.3 Local Authorities 52
Vocabulary 53
Unit 4 MERGERS; MARKETS AND MORE 59
1.0 Introduction 59
2.0 Forms of Large Scale Enterprises 60
3.0 Mergers 62
3.1 Forms of Mergers and Takeovers 62
3.2 Merger Trends 64
3.3 Merger Blues 64
3.4 Demerger 64
4.0 Key Markets 65
Vocabulary 68
Unit 5 THE STOCK EXCHANGE 71
1.0 History of the Stock Exchange 71
1.1 The Early Years 71
1.2 Recent Developments 73
1.3 Important Stock Exchanges 74
2.0 Functions of the Modern Stock Exchange 75
3.0 Securities 76
4.0 Dividends 77
5.0 Types of Shares 78
6.0 Sales of Shares 79
7.0 The Speculators at the Stock Exchange Zoo
Bulls, Bears and Stags 81
8.0 London International Financial Futures Exchange (LIFFEJ81
9.0 Glossary of Other Common Terms 82
Vocabulary 83
Unit 6 PEANUTS! BANKING 89
1.0 History of the Banking System 89
2.0 Types of Banks 92
2.1 Commercial Banks (Associated Banks) 92
2.1.1 Payments 92
2.1.2 Savings, deposits, investments, etc 93
2.1.3 Foreign Trade Transactions 94
2.1.4 Credit Facilities 94
2.2 Merchant Banks 96
2.3 Central Bank 97
3.0 International Financial Institutions 99
Vocabulary 100
Unit 7 HAPPINESS IS JUST ROUND THE CORNER
MARKETING ADVERTISING 107
1.0 Introduction to Marketing 108
2.0 History of Marketing 108
2.1 Production Orientation 108
2.2 Product Orientation A Good Product will Sell Itself 108
2.3 Selling Orientation 109
2.4 Marketing Orientation The Customer is King 109
2.5 Societal Marketing Orientation 110
3.0 Market Research (MR) 110
3.1 Tools of Market Research 111
3.2 Types of Data 112
3.3 Sampling 112
4.0 Market Segmentation 113
5.0 Targeting 114
6.0 The Marketing Mix The 5 Ps of Marketing 115
6.1 Product 115
6.1.1 The Product Life Cycle 117
6.1.2 The Boston Consulting Group (BCG) Matrix 118
6.1.3 Brands 119
6.2 Price 120
6.3 Promotion 121
6.3.1 Advertising 122
6.3.2 Other Types of Promotion 125
6.4 Place 127
6.5 Packaging 129
7.0 The Marketing Plan 129
Vocabulary 130
Unit 8 THE RISK ELEMENT INSURANCE 135
1.0 History of Insurance 136
1.1 Lloyd s of London Today 137
2.0 Elements of Insurance 137
3.0 Principles of Insurance 138
4.0 Types of Insurance 139
4.1 Accident 140
4.2 Fire 141
4.3 Marine 141
4.4 Aviation 142
4.5 Life Assurance (Life Insurance in AE) 143
5.0 Glossary 143
Vocabulary 144
Unit 9 FOLLOWING IN THE STEPS OF MOSES
MANAGEMENT AND LEADERSHIP 150
SECTION I: MANAGEMENT
1.0 Introduction to Management and Leadership 151
2.0 Management 152
2.1 Functions and Qualities of Managers 152
2.2 Management Theory 153
2.3 Authority and Responsibility of Management 155
2.4 Recent Developments in the Field of Management 159
SECTION II: LEADERSHIP
1.0 Leadership A Part of the Wider Management Role. 161
1.1 Charisma and Leadership 163
2.0 Leadership and Power 164
3.0 Theories of Leadership 165
3.1 Leadership Traits (Trait Theory) 165
3.2 Behavioural or Style Theories 166
3.3 Contingency Theories or Situational Approaches 167
4.0 Conclusion 169
Vocabulary 172
Unit 10 HUMAN RESOURCE MANAGEMENT (HRM) 176
1.0 Introduction to HRM 177
2.0 Recruitment 178
2.1 The Recruitment Process 178
2.2 Types of Employment 179
3.0 Termination of Employment 180
4.0 Remuneration (Compensation) Policy 181
5.0 Training and Development 181
6.0 Industrial Relations 183
Vocabulary 184
Unit 11 BREAKING DOWN THE BORDERS FOREIGN
TRADE 188
SECTION I: INTERNATIONAL TRADE
1.0 Introduction 189
2.0 Movement Towards Free Trade 190
3.0 Methods of Selling Goods Abroad 192
4.0 The Difficulties Facing Exporters 193
5.0 Transport 195
SECTION II: DOCUMENTATION IN DOMESTIC AND FOREIGN
TRADE
1.0 Standard Business Documents 197
2.0 Export Documentation 199
3.0 Methods and Terms of Payment and Delivery 201
4.0 Grouped Overview of Important Commercial Terms 205
Vocabulary 207
Unit 12 THE QUARTET TECHNOLOGY, GLOBALIZATION,
ETHICS THE ENVIRONMENT 211
1.0 Technology 211
1.1 Information Technology (IT) 212
1.2 Biotechnology 214
2.0 Globalization 215
2.1 Effects of Globalization 216
2.2 Opponents and Supporters 217
2.3 Conclusion 218
3.0 Ethics in Business 219
3.1 Approaches to Ethics 220
3.2 The NGOs 8g the Media 221
3.3 Ethical Investment 221
4.0 Environment 222
4.1 Current Environmental Issues 223
4.2 Environmentalism vs. Free Trade 223
Vocabulary 225
Unit 13 INTRODUCTION TO BUSINESS LAW 228
1.0 Introduction 229
1.1 Sources of English Law 230
1.2 Sources of US Law 230
2.0 Civil and Criminal Proceedings 231
3.0 Elements of the Law of Tort 232
3.1 Definition of a Tort 232
3.2 Remedies 232
3.3 Negligence 233
3.4 Defamation 233
4.0 Law of Contract 234
4.1 The Contract 234
4.2 Offer 235
4.3 Terms of a Contract 235
4.4 Misrepresentation 235
4.5 Duress and Undue Influence 236
4.6 Contracts in Restraint of Trade 236
4.7 Termination/Discharge of a Contract 236
5.0 Negotiable Instruments and Agency 237
5.1 Negotiable Instruments 237
5.2 Agency 238
6.0 International Law 239
7.0 European Union Law 239
Vocabulary 241
Unit 14 SOURCES OF FINANCE TAXATION 249
SECTION I: SOURCES OF FINANCE
1.0 Introduction 250
1.1 Assets 250
1.2 Liabilities 250
2.0 Ratio Analysis 251
2.1 Profitability Ratios 251
2.2 Liquidity Ratios 251
2.3 Solvency Ratios 252
3.0 The Sources of Finance 253
3.1 Short Term Sources 253
3.2 Medium Term Sources 254
3.3 Long Term Sources 254
SECTION II: TAXATION
1.0 Introduction to Taxation 255
2.0 Functions of Taxation 256
3.0 Canons of Taxation 256
4.0 Types of Tax 257
5.0 Other Forms of Revenue 259
6.0 Double Taxation Agreements (DTA) 260
Vocabulary 260
Bibliography 265
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| indexdate | 2024-08-01T11:18:51Z |
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| isbn | 3486259075 |
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| spellingShingle | O'Riordan, Frances Lehniger, Doris Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC Wirtschaftssprache (DE-588)4117662-5 gnd Englisch (DE-588)4014777-0 gnd |
| subject_GND | (DE-588)4117662-5 (DE-588)4014777-0 (DE-588)4123623-3 |
| title | Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC |
| title_auth | Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC |
| title_exact_search | Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC |
| title_full | Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC Frances O'Riordan and Doris Lehniger |
| title_fullStr | Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC Frances O'Riordan and Doris Lehniger |
| title_full_unstemmed | Business 21 modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC Frances O'Riordan and Doris Lehniger |
| title_short | Business 21 |
| title_sort | business 21 modernes wirtschaftsenglisch kompakt an understanding of the business world in the 21st century a course and reference handbook recommended for unicert 3 and 4 business english modules lcci and toeic |
| title_sub | modernes Wirtschaftsenglisch kompakt ; an understanding of the business world in the 21st century ; a course and reference handbook recommended for UNIcert 3 and 4 business English modules, LCCI and TOEIC |
| topic | Wirtschaftssprache (DE-588)4117662-5 gnd Englisch (DE-588)4014777-0 gnd |
| topic_facet | Wirtschaftssprache Englisch Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009603457&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 HF 131 O69st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |