Strategie und Technik der Markenführung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis Seite 557-589 |
| Beschreibung: | XXIX, 608 Seiten Illustrationen, Diagramme 25 cm |
| ISBN: | 9783800627813 3800627817 |
Internformat
MARC
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| 100 | 1 | |a Esch, Franz-Rudolf |d 1960- |0 (DE-588)121239713 |4 aut | |
| 245 | 1 | 0 | |a Strategie und Technik der Markenführung |c Franz-Rudolf Esch |
| 246 | 1 | 3 | |a Markenführung |
| 264 | 1 | |a München |b Vahlen |c 2003 | |
| 300 | |a XXIX, 608 Seiten |b Illustrationen, Diagramme |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis Seite 557-589 | ||
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Datensatz im Suchindex
| _version_ | 1806141769988964352 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Esch, Franz-Rudolf 1960- |
| author_GND | (DE-588)121239713 |
| author_facet | Esch, Franz-Rudolf 1960- |
| author_role | aut |
| author_sort | Esch, Franz-Rudolf 1960- |
| author_variant | f r e fre |
| building | Verbundindex |
| bvnumber | BV014006837 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)248540398 (DE-599)BVBBV014006837 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-01T00:10:17Z |
| institution | BVB |
| isbn | 9783800627813 3800627817 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009589195 |
| oclc_num | 248540398 |
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| owner_facet | DE-12 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-384 DE-703 DE-B170 DE-525 DE-188 |
| physical | XXIX, 608 Seiten Illustrationen, Diagramme 25 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Vahlen |
| record_format | marc |
| spelling | Esch, Franz-Rudolf 1960- (DE-588)121239713 aut Strategie und Technik der Markenführung Franz-Rudolf Esch Markenführung München Vahlen 2003 XXIX, 608 Seiten Illustrationen, Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 557-589 Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 application/pdf https://d-nb.info/966025458/04 Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Esch, Franz-Rudolf 1960- Strategie und Technik der Markenführung Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4123623-3 |
| title | Strategie und Technik der Markenführung |
| title_alt | Markenführung |
| title_auth | Strategie und Technik der Markenführung |
| title_exact_search | Strategie und Technik der Markenführung |
| title_full | Strategie und Technik der Markenführung Franz-Rudolf Esch |
| title_fullStr | Strategie und Technik der Markenführung Franz-Rudolf Esch |
| title_full_unstemmed | Strategie und Technik der Markenführung Franz-Rudolf Esch |
| title_short | Strategie und Technik der Markenführung |
| title_sort | strategie und technik der markenfuhrung |
| topic | Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Strategisches Management Markenpolitik Lehrbuch |
| url | https://d-nb.info/966025458/04 |
| work_keys_str_mv | AT eschfranzrudolf strategieundtechnikdermarkenfuhrung AT eschfranzrudolf markenfuhrung |