Turn your idea or invention into millions:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Allworth Press
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 210 S. |
| ISBN: | 1581151985 1581150199 |
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Datensatz im Suchindex
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| adam_text | Table of Contents
FOREWORD ix
by Stephen Paul Gnass
1
MODESTY BE DAMNED 1
You are about to read the finest book of its kind ever written on the subject
of getting your brilliant new products to market.
2
IT S RICKIE TICKIE™ TIME 3
The recurring theme in this book is, Don t do what I did. Do what I say.
Fifteen Minutes of Fame—Part I • Fifteen Minutes of Dumb •
I Did My Homework
3
A SAILING JACKET FOR IDIOTS 9
Everything you will ever have to know about getting your idea
or invention to the world s retail shelves.
Drinks All Around • The Concurrent Development Syndrome •
I Just Love Prototypes • Have a Hit List • Curses! Screwed Again! • Nobody
Said It Would Be Easy • All Breaks Are Not Bad • Get Me the IRS!
4
HOW TO HAVE AN IDEA 23
Ideas don t just happen. You have to work for them. And there are
some tricks you should know.
Three Easy Lessons • Get to Know Some Buyers • Anybody Can Be an
Inventor • The Eggs Broke • Think Horizontally, Too
5
WHAT S A GOOD IDEA? 31
Some great ideas are born losers. How do you tell if yours is one of them?
The Three Cushion Shot • It Takes All Kinds • Just Like the Pros • If in
Doubt, Test • An Absolute Perhaps • Tinker, Tinker, Little Star • Evolutionary
Ideas • How Much is Much?
v
6
PATENT IT, FAST! 43
Getting legal protection for your idea. What it costs, what it does, how to do it.
Everybody Would Want One • Welcome to Paranoidville • Copyright •
Trademark • The Final Word on Patents • A Dumb Decision • Go to a Pro •
A Fool for a Client • Stake Your Claims • Don t Be Cheap • It s Sweaty
Palms Time • What the Hell is a TM? • Don t be a Hazy Dreamer
7
RESEARCH AND RIP OFFS 61
Those Inventors Wanted ads may be selling real help or be just a scam.
Here s how to tell the difference.
Trust Me ...» Beware. Beware. Beware. • The Riverboat Gamblers •
On Conning the Pros
8
DOING YOUR HOMEWORK 73
Calculating Wholesale and Retail Prices, including manufacturing,
packaging, selling, and shipping.
The Real Thing • Take My Product, Please • The Cost of Materials •
Production Cost • Packaging • Sales Costs • G. A. • Shipping • Profit •
Another Absolute Perhaps • Distribution • Kentucky Windage • Pretend
You re for Real • The Old Wet Finger Trick • Deafening Silence
9
WHICH WAY TO GO 91
Many roads lead to the marketplace, but some are better than others.
Advance Against Royalty? Yes! • Going It Alone • Distribution is Everything •
jDonde Esta El Stickie? • The Only Way to Fly • More Than You Want to
Know • Mail Order Business • Easier Said Than Done • A Premium Premium •
Fulfillment House • InventionConvention.com
vi
10
IMAGINE, IF YOU WILL ... Ill
A professional presentation can help sell your idea. Here s how to make one.
Four Score and .... The Velvet School • C.O.G./A.S.A.P./F.Y.I. • Great
Presentations Sell • I Think I m the Screwee • Please Buy My Idea, You Cheat
11
A MIRACLE. JUST A LITTLE ONE 121
Turning a major marketer s interest into a lot of free help. It s called leverage.
Marketing Garbage • The Little Engine That Could • How about ,000
Til Payday? • No Guarantee of Security • That s One Neat Garage
12
LETS MAKE A DEAL 131
How much to ask for, how much to expect when you sell your idea.
Greed Sucks • 5 Percent Is About It • 120 Percent of Gross •
Option. Schmoption. • He Said, She Said • The Four Eternal Truths •
Your Bill of Rights • Who s Screwing Whom?
13
RUBBERMAID S $1,303,620.98 143
Here s a real life example that proves an important point:
There s hope for us all.
14
ONE MAN BAND MUST TOOT OWN HORN 147
Using advertising, packaging and publicity to sell your product.
Your Package is Your Friend • P.O.P. Goes the Weasel • Co op Advertising •
Good Collateral Pays • Knock Yourself Off • Toot. Toot. Toot. •
Hi. I m George W. • Dressed to Kill
15
SHOW ME THE MONEY 163
There are now two simple solutions to your cash flow problems.
Do I Have a Deal for You • The Idea Biz • Good News. Bad News. •
Here s Why I Like Licensing • Always Be Fair • Moonlight Becomes Them •
Rub a Dub, Dub
vii
16
SERENDIPITY DOO DAH 175
After all the hard work is done, there s one more factor to be considered: luck.
The Corned Beef Hash Affair • Luck iiber Alles • The ,000,000 Gig
17
STOP THE PRESSES 181
If you want praise, show it to your mother. —DK 12/15/2000
18
YEAH, BUT, WHAT
HAVE YOU DONE FOR ME LATELY? 185
Trips and trops up and down the author s new products Memory Lane.
To Market, to Market • How Long Are Your Arms?
Appendix I
The Inventor s Checklist 197
Appendix II
A Typical Marketing Plan 201
Appendix HI
Resources for Inventors 205
INDEX 207
viii
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| isbn | 1581151985 1581150199 |
| language | English |
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| spelling | Kracke, Don Verfasser aut Turn your idea or invention into millions by Don Kracke New York Allworth Press 2001 XII, 210 S. txt rdacontent n rdamedia nc rdacarrier Inventions Economic aspects New products Management New products Marketing HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009565500&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kracke, Don Turn your idea or invention into millions Inventions Economic aspects New products Management New products Marketing |
| title | Turn your idea or invention into millions |
| title_auth | Turn your idea or invention into millions |
| title_exact_search | Turn your idea or invention into millions |
| title_full | Turn your idea or invention into millions by Don Kracke |
| title_fullStr | Turn your idea or invention into millions by Don Kracke |
| title_full_unstemmed | Turn your idea or invention into millions by Don Kracke |
| title_short | Turn your idea or invention into millions |
| title_sort | turn your idea or invention into millions |
| topic | Inventions Economic aspects New products Management New products Marketing |
| topic_facet | Inventions Economic aspects New products Management New products Marketing |
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