Quicksilver companies: the battle for the online consumer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke, Hampshire [u.a.]
Palgrave
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 179 S. Ill., graph. Darst. |
| ISBN: | 0333960289 |
Internformat
MARC
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| 264 | 1 | |a Basingstoke, Hampshire [u.a.] |b Palgrave |c 2001 | |
| 300 | |a XII, 179 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009551725 | ||
Datensatz im Suchindex
| _version_ | 1804128805649907712 |
|---|---|
| adam_text | List of Figures vn
Preface viii
Acknowledgements xi
Introduction The Knowledge I
The online checklist 2
Quicksilver Companies 6
Chapter I Quicksilver 7
What created the internet boom? 8
Chapter 2 Supply Chain Reactions 18
Defining the chain 19
B2B or B2C? 22
Ambushing a supply chain 25
Second is best 26
Attacking the fat 28
Chapter 3 The Technology Test 30
Keyboards and human intelligence 30
Using online to drive up costs 32
Stick to online 36
Chapter 4 Timing 38
The technology trap 39
Ahead of the market 42
Chapter 5 Defining the Market 47
Is there a market? 48
Define and lead 52
DomainAudit.com the e comm market
benefit process in action 55
vi Contents
Chapter 6 Online Branding 60
Emotional reasoning 61
Online advances into branding 67
Chapter 7 The Plan and the Pitch 76
Don t do this 76
Do this 77
The two minute rule 77
The first step 79
The next steps 86
Chapter 8 Doing the Numbers 92
Online financial logic 93
Methods of finance 95
Cash flow is king 98
Online assets: a golden rule for investors 103
Chapter 9 Partnerships 106
Strategic partnerships 107
Community partnerships 108
Chapter 10 The Where 110
Taxing the taxman I 10
What to look for in an online tax haven I 12
Chapter 11 The Team 117
Nasty things to do to an online employee I 18
Structure is not organization 121
Typecasting 124
Chapter 12 How to Use It All 131
Use the checkpoints in this book 133
Now keep your online business trading successfully 139
Value checking and brand building 141
Chapter 13 Product Checks 143
Utility check that your product is delivering the goods 144
Customers are unaware of your product or its benefits 151
Supporting the brand 155
Chapter 14 Where is It All Going? 161
Online markets which will grow 162
Subtle changes 167
Subtle, strange and immeasurable 170
Notes 171
Index 173
I. I Internet adoption faster than traditional media 8
1.2 A personal portfolio of songs ready to roll on Napster software 15
1.3 A personal portfolio in Interactive Investor International 16
2.1 A typical supply chain 19
2.2 The television supply chain 19
2.3 Supply chain for the automotive industry 21
2.4 The online invaders ambush the heavy equipment market 25
2.5 Supply chain in the personal computer industry 27
3.1 Areas of the US served by Netgrocer 35
5.1 Marketing spend against online applications for mortgages 51
5.2 Same information using a normal scale 51
5.3 Aligning the imagined and real benefits of a product 53
5.4 e comm market benefit process 54
5.5 DomainAudit launch advertising 58
6.1 Normal method of brand creation and definition 66
6.2 HHCL method of brand creation and definition 66
6.3 Pre production model of a digital television set top box capable of
storing 40 hours of programming 72
7.1 Microsoft Project can be used to create a development plan 84
12.1 Factors to check in an online business 139
13.1 A page showing hits per hour from the Surplus 3 site 147
13.2 Enquiries about properties from the Countryside
website over a month mapped by their coordinates 149
13.3 A screen from the DLJ e word 154
14.1 Costs of transferring money into cash using
several different means of transmission 167
vii
|
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| id | DE-604.BV013957060 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:55:05Z |
| institution | BVB |
| isbn | 0333960289 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009551725 |
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| physical | XII, 179 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Palgrave |
| record_format | marc |
| spelling | Griffiths, Alan 1944- Verfasser aut Quicksilver companies the battle for the online consumer by Alan Griffiths 1. publ. Basingstoke, Hampshire [u.a.] Palgrave 2001 XII, 179 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Internet marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009551725&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Griffiths, Alan 1944- Quicksilver companies the battle for the online consumer Electronic commerce Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)7706419-7 |
| title | Quicksilver companies the battle for the online consumer |
| title_auth | Quicksilver companies the battle for the online consumer |
| title_exact_search | Quicksilver companies the battle for the online consumer |
| title_full | Quicksilver companies the battle for the online consumer by Alan Griffiths |
| title_fullStr | Quicksilver companies the battle for the online consumer by Alan Griffiths |
| title_full_unstemmed | Quicksilver companies the battle for the online consumer by Alan Griffiths |
| title_short | Quicksilver companies |
| title_sort | quicksilver companies the battle for the online consumer |
| title_sub | the battle for the online consumer |
| topic | Electronic commerce Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Electronic commerce Internet marketing Electronic Commerce Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009551725&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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