Conquering the wireless world: the age of m-commerce
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Capstone
2001
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 299 S. |
| ISBN: | 184112138X |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | DOUGLRS LRfTOnT
CONQl
WIRELESS hiORLD
THE R6E OF M-COMMERCE
CAPSTONE
Contents
Preface xi
Introduction 1
Part I: Value Creation • 37
Chapter #1: Marketing Wireless Products 39
Chapter #2: Promoting New Market Space 72
Chapter #3 : Pricing M-Commerce Services 103
Part II: Value Delivery 135
Chapter #4: Segmenting International Markets 137
Chapter #5: Targeting National Markets 177
Chapter #6: Positioning Local Goods and Services 215
Conclusions 251
Endnotes 281
Index 289
|
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| callnumber-subject | HF - Commerce |
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| indexdate | 2024-07-09T18:54:36Z |
| institution | BVB |
| isbn | 184112138X |
| language | English |
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| spelling | Lamont, Douglas Verfasser aut Conquering the wireless world the age of m-commerce Douglas Lamont The age of m-commerce 1. publ. Oxford Capstone 2001 XII, 299 S. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009531881&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lamont, Douglas Conquering the wireless world the age of m-commerce Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | Conquering the wireless world the age of m-commerce |
| title_alt | The age of m-commerce |
| title_auth | Conquering the wireless world the age of m-commerce |
| title_exact_search | Conquering the wireless world the age of m-commerce |
| title_full | Conquering the wireless world the age of m-commerce Douglas Lamont |
| title_fullStr | Conquering the wireless world the age of m-commerce Douglas Lamont |
| title_full_unstemmed | Conquering the wireless world the age of m-commerce Douglas Lamont |
| title_short | Conquering the wireless world |
| title_sort | conquering the wireless world the age of m commerce |
| title_sub | the age of m-commerce |
| topic | Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Electronic Commerce |
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