Conquering the wireless world: the age of m-commerce
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Capstone
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 299 S. |
| ISBN: | 184112138X |
Internformat
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| 246 | 1 | 3 | |a The age of m-commerce |
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Datensatz im Suchindex
| _version_ | 1804128774884687872 |
|---|---|
| adam_text | DOUGLRS LRfTOnT
CONQl
WIRELESS hiORLD
THE R6E OF M-COMMERCE
CAPSTONE
Contents
Preface xi
Introduction 1
Part I: Value Creation • 37
Chapter #1: Marketing Wireless Products 39
Chapter #2: Promoting New Market Space 72
Chapter #3 : Pricing M-Commerce Services 103
Part II: Value Delivery 135
Chapter #4: Segmenting International Markets 137
Chapter #5: Targeting National Markets 177
Chapter #6: Positioning Local Goods and Services 215
Conclusions 251
Endnotes 281
Index 289
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV013930068 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:54:36Z |
| institution | BVB |
| isbn | 184112138X |
| language | English |
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| spelling | Lamont, Douglas Verfasser aut Conquering the wireless world the age of m-commerce Douglas Lamont The age of m-commerce 1. publ. Oxford Capstone 2001 XII, 299 S. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009531881&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lamont, Douglas Conquering the wireless world the age of m-commerce Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | Conquering the wireless world the age of m-commerce |
| title_alt | The age of m-commerce |
| title_auth | Conquering the wireless world the age of m-commerce |
| title_exact_search | Conquering the wireless world the age of m-commerce |
| title_full | Conquering the wireless world the age of m-commerce Douglas Lamont |
| title_fullStr | Conquering the wireless world the age of m-commerce Douglas Lamont |
| title_full_unstemmed | Conquering the wireless world the age of m-commerce Douglas Lamont |
| title_short | Conquering the wireless world |
| title_sort | conquering the wireless world the age of m commerce |
| title_sub | the age of m-commerce |
| topic | Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Electronic Commerce |
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