Marketing 2.0: Absatzstrategien für turbulente Zeiten
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2001
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 247 S. graph. Darst. |
| ISBN: | 3409118489 |
Internformat
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Datensatz im Suchindex
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| adam_text | Inhalt
Vorwort von Thomas Middelhoff 7
Einführung: Die neue Welt des Marketing 11
Teil I: Die Herausforderungen nach dem Internet Hype 19
1. E Business ist tot es lebe E Business! 21
2. Achtung: Technologie 45
3. Der unbekannte Kunde 79
Fallstudie I: Mobile Commerce 97
Teil II: Schöne neue Marketing Welt 109
4. Kundenbeziehungs Marketing 113
5. Marketing in Echtzeit 141
6. Multi Kanal Marketing 171
7. Vertrauens Marketing 191
Fallstudie II: Marketing im Einzelhandel 213
Ausblick: Der Weg in die Zukunft
Ein Gespräch mit Prof. Roland Berger 221
Abkürzungsverzeichnis 239
Literaturverzeichnis 240
Stichwortverzeichnis 241
Danksagung 245
Der Autor 247
Inhalt 9
|
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| author | Schneider, Dirk 1966- |
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| author_facet | Schneider, Dirk 1966- |
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| author_sort | Schneider, Dirk 1966- |
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| building | Verbundindex |
| bvnumber | BV013926989 |
| classification_rvk | QP 600 QP 621 QP 650 |
| ctrlnum | (OCoLC)76300771 (DE-599)BVBBV013926989 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV013926989 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:33Z |
| institution | BVB |
| isbn | 3409118489 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009530558 |
| oclc_num | 76300771 |
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| physical | 247 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
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| publisher | Gabler |
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| spelling | Schneider, Dirk 1966- Verfasser (DE-588)124885969 aut Marketing 2.0 Absatzstrategien für turbulente Zeiten Dirk Schneider 1. Aufl. Wiesbaden Gabler 2001 247 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Informationsgesellschaft (DE-588)4114011-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sozioökonomischer Wandel (DE-588)4318539-3 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Informationsgesellschaft (DE-588)4114011-4 s Sozioökonomischer Wandel (DE-588)4318539-3 s Electronic Commerce (DE-588)4592128-3 s Kundenmanagement (DE-588)4236865-0 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009530558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schneider, Dirk 1966- Marketing 2.0 Absatzstrategien für turbulente Zeiten Informationsgesellschaft (DE-588)4114011-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Sozioökonomischer Wandel (DE-588)4318539-3 gnd |
| subject_GND | (DE-588)4114011-4 (DE-588)4592128-3 (DE-588)4236865-0 (DE-588)4037589-4 (DE-588)4318539-3 |
| title | Marketing 2.0 Absatzstrategien für turbulente Zeiten |
| title_auth | Marketing 2.0 Absatzstrategien für turbulente Zeiten |
| title_exact_search | Marketing 2.0 Absatzstrategien für turbulente Zeiten |
| title_full | Marketing 2.0 Absatzstrategien für turbulente Zeiten Dirk Schneider |
| title_fullStr | Marketing 2.0 Absatzstrategien für turbulente Zeiten Dirk Schneider |
| title_full_unstemmed | Marketing 2.0 Absatzstrategien für turbulente Zeiten Dirk Schneider |
| title_short | Marketing 2.0 |
| title_sort | marketing 2 0 absatzstrategien fur turbulente zeiten |
| title_sub | Absatzstrategien für turbulente Zeiten |
| topic | Informationsgesellschaft (DE-588)4114011-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Sozioökonomischer Wandel (DE-588)4318539-3 gnd |
| topic_facet | Informationsgesellschaft Electronic Commerce Kundenmanagement Marketing Sozioökonomischer Wandel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009530558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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