Retail product management: buying and merchandising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 247 S. Ill., graph. Darst. |
| ISBN: | 0415216060 0415216052 |
Internformat
MARC
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| 100 | 1 | |a Varley, Rosemary |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Retail product management |b buying and merchandising |c Rosemary Varley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2001 | |
| 300 | |a XXII, 247 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Detailhandel |2 gtt | |
| 650 | 7 | |a Groothandel |2 gtt | |
| 650 | 7 | |a Inkoop |2 gtt | |
| 650 | 7 | |a Logistiek (economie) |2 gtt | |
| 650 | 7 | |a Merchandising |2 gtt | |
| 650 | 7 | |a Productbeleid |2 gtt | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Retail trade |x Management | |
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Datensatz im Suchindex
| _version_ | 1804128770993422336 |
|---|---|
| adam_text | Contents
List of figures xi
List of mini case studies xv
List of boxes xvii
List of tables xix
Preface xxi
Acknowledgements xxiii
Introduction 1
1 Product management in a retail business 4
Introduction 4
A product defined 5
Retail product sectors 5
The role of product management in retailing 6
The strategic role of product management 7
The strategic role of the product range 9
The scope of retail product management 13
Retail product management: an evolving discipline 14
Summary 15
Review questions 17
Discussion questions 17
References and further reading 17
vi I HH9SQ33S9HH|HHHHHHB|
i
2 The decision makers in retail product management 19 :
Introduction 19
Centralised retail buying organisations 20
Decentralised buying 23
Buying organisation managerial roles 23
Desirable attributes in buying and merchandising personnel 26
Additional buying decision makers 28
The retail buying process: a traditional view 29
Buying committees 32
Limitations of the traditional buying process models 35
Buying groups 36
Consumer led approaches to retail product management 37
Summary 38
Review questions 40
Discussion questions 40
References and further reading 40
3 Category management 41
Introduction 41
Efficient consumer response (ECR) 42
Category management 45
The category management process 47
Category management as an organisational concept 51
Drawbacks of category management 51
Review questions 55
Discussion questions 55
References and further reading 56
4 Selecting products 57
Introduction 57
Identification of product need 58
New product development 58
Product category life cycles 58
The influence of consumer trends on the retail offer 61
Tracking product/market trends 64
The product selection process 65
Product selection criteria 66
Summary 73
Review questions 73
Discussion questions 74
References and further reading 74
5 Supply sources 76
Introduction 76
Types of supplier 77
The supplier search 79
The choice of supplier 81
Supplier evaluation and monitoring 83
Retail supplier relationship development 85
The interaction approach 86
Stages of development in retailer supplier relationships 87
Supply chain management 88
Summary 89
Review questions 92
Discussion questions 92
References and further reading 92
6 Product quantity decisions 94
Introduction 94
Stock control 95
Stock management for staple items 95
Service level 100
Sales forecasting 100
Sales based ordering 105
Supplier managed inventory 107
Promotional product planning 108
Summary 108
Review questions 110
Discussion questions 110
References and further reading 110
7 Product range management 111
Introduction 111
The product range 112
The merchandise budget plan 113
The assortment plan (model stock list) 118
Concessions 122
Summary 122
Exercises 123
Review questions 124
Discussion questions 124
References and further reading 124
8 Profitable product management 126
Introduction 126
Setting retail prices 127
The broader picture 129
Measuring product profitability 131
Negotiation 133
The impact of mark downs 134
Legal issues 136
Shrinkage 137
Summary 137
Review questions 137
i
Discussion questions 137
References and further reading 138
9 Allocating space to products 139
Introduction 139
The objectives of space allocation 140
Measuring retail performance in relation to space 141
The value of retail space 142
Allocating space on the basis of sales 144
Space elasticity 144
Allocating space according to product profitability 146
Practical and customer considerations 147
Space allocation systems 149
Store grading 149
Summary 151
Review questions 153
Discussion questions 154
References and further reading 154
10 Store design 155
Introduction 155
The interior decoration of a store 156
Materials 156
Atmospherics 158
Lighting 159
Signage 160
Store design and the corporate image 161
The exterior design 161
Location 164
Store image 165
The retail brand 166
Lifestyle retailing 166
Planning retail designs 166
Flagship stores 167
The strategic role of store design 167
Summary 168
Review questions 169
Discussion questions 170
References and further reading 170
11 Visual merchandising 171
Introduction 171
Visual merchandising 171
The scope of visual merchandising 174
Fixtures and fittings 174
Product presentation 179
Store layout 180
Displays 183
Summary 188
Review questions 189
Discussion questions and learning activities 190
References and further reading 190
12 Product management in non store retailing 191
Introduction 191
Non store retail formats 191
Home shopping 192
Product management implications 193
Product presentation 193
The selling environment 195
Pricing 195
Service 196
Convenience 197
Order fulfilment and delivery 197
Multi channel retailing 200
Summary 202
Review questions 203
Discussion questions 203
References and further reading 203
13 International aspects of retail product management 205
Introduction 205
International retailing as a strategy 206
Product range: standardise or adapt? 206
The influences on different product strategies 207
Unavoidable adaptations 207
Organisation for product management 208
Local sourcing 209
Global sourcing 209
Ethical sourcing 212
Summary 213
Review questions 214
Discussion questions 214
References and further reading 214
Appendix 1 A case study of buying operations at Boots
the Chemist 216
Appendix 2 A case study of the Olympic Museum shop 226
Appendix 3 A case study of New Look 234
Index 241
Figures
1.1 The traditional role of the retailer in the distribution channel 8
1.2 Retail selling price structure 8
1.3 How retailers add value 10
1.4 The scope of product management 14
1.5 The evolution of product management 15
2.1 Career development within Debenhams 21
2.2 A typical buying organisation for a multiple retailer 22
2.3 A traditional view of the organisational buying process,
adapted to retail buying 30
2.4 Different buying situations and the effect on the buying
process 31
2.5 Buying committees: advantages and disadvantages 33
2.6 A traditional buying organisation compared with a
consumer led buying organisation 38
3.1 The principles of efficient consumer response 43
3.2 The scope of efficient consumer response 44
3.3 Information flow in an ECR system, contrasted with a
vertical marketing system 45
3.4 The category management process 47
3.5 The role of the product category 50
4.1 The category life cycle 59
4.2 The category life cycle for bikinis 60
4.3 Products that reflect societal change 63
4.4 The range review 66
5.1 Supplier assessment criteria 82
1
5.2 Supplier evaluation: the multi attribute rating system 84
5.3 The interaction model of retail buying 85
5.4 A continuum of retailer supplier relationship development 87
5.5 The transactional vs the partnership approach in retail
supply 88
5.6 Factors that will improve relationships between retailers
and their suppliers 90
6.1 Periodic review: light bulb example 96
6.2 The costs of ordering 97
6.3 The costs of possession 98
6.4 The economic order quantity (EOQ) 98
6.5 Convenience store typical daily sales pattern 101
6.6 Annual sales trend for pumpkins 102
6.7 Seasonal peaks in different product categories 102
7.1 Sales patterns for dress categories within a women s
clothing retailer 113
7.2 Illustration of stock levels 115
8.1 The retail selling price 127
8.2 Price mark down 128
9.1 Using floor area measurements 141
9.2 Using linear measurements 141
9.3 Using cubic measurements 142
9.4 Typical hot spots in a retail store 143
9.5 Comparing alternative approaches to allocating space
according to sales 145
9.6 Space allocation alternatives 147
9.7 Maltmans store plan 152
10.1 Materials used in retail outlets 157
10.2 Retail atmospherics 159
10.3 Retailers use of corporate colours 159
10.4 Fascia design components 161
10.5 The open entrance 162
10.6 The semi open entrance, using pivoting doors 163
10.7 The funnel or lobby entrance 163
10.8 The standard door entrance 164
11.1 Visual merchandising: local and centralised approaches 174
11.2 The scope of visual merchandising 174
11.3 The gondola 175
11.4 A rounder fixture 176
11.5 A four way fixture 176
11.6 Shelving 177
11.7 Bins, baskets and tables 178
11.8 A movable hanging fixture 179
11.9 A grid layout 181
11.10 Free form layouts 182
11.11 A themed display 185
11.12 A classification dominance display 186
11.13 Tonnage merchandising 186
11.14 A colour co ordinated window display 187
11.15 Window displays: open and closed 189
12.1 Principal non store retail formats 192
12.2 Store and non store retailing: a comparison 193
12.3 Retail infrastructure: store based, traditional non store
and e tail 199
A. 1.1 Boots the Chemist: store layout 220
A.2.1 The Olympic Museum shop: current layout 231
A.2.2 The Olympic Museum shop: layout showing sales space 232
Mini case studies
1 Holmbridge and Lockfield Post Offices 16
2 Associated Independent Stores 38 9
3 Sagit Unilever 53 5
4 Marks Spencer and Dewhirst 90 1
5 Quick response in fashion retailing: Benetton and Oasis 109
6 Muji 168 9
Boxes
1.1 Dappledown 11
1.2 Boots the Chemist 12
2.1 Debenhams (Retail) pic 21
2.2 Coloured by lack of experience 27
2.3 Collective decision making 34
3.1 ECR initiatives 42
3.2 Information overload? 53
4.1 The rise and rise of convenience foods 63
4.2 On line tracking 65
4.3 White goods? 69
5.1 The erosion of the wholesale market: a major threat to
the small independent retailer 79
5.2 The global search for body products 81
5.3 Debenhams out source supplier accreditation in Europe 84
5.4 Character merchandise 89
6.1 The mechanisms of the EOQ 99
7.1 Understanding the criminal consumer 118
8.1 Virtual price comparisons 129
8.2 Whatrip off? 131
8.3 The start of discount culture? 136
9.1 The effect of returns on sales figures 146
9.2 Micro merchandising 150
10.1 Store ceilings 156
10.2 Retail aromatherapy 160
xviii ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^H 1
11.1 Regional supermarkets with a difference 172 ]
11.2 A new qualification in visual merchandising 173
11.3 Body forms 184 ;
12.1 Product and service extension combined 202
13.1 Petsmart 211 !
13.2 The Ethical Trading Initiative 213
Tables
1.1 The UK retail industry by sector 6
1.2 Retail format and typical product assortments 11
6.1 Quantities and costs in the economic order quantity
(EOQ) calculation 99
7.1 The first stages of a merchandise budget plan 114
7.2 Arriving at the planned purchase figures 116
7.3 A full merchandise budget plan 117
7.4 Assortment plan for red wine 119
8.1 Illustration of GMROI (gross margin return on investment) 132
8.2 Mark down patterns 135
9.1 Maltmans departmental performance 152
9.2 Maltmans Christmas sales 153
A. 1.1 Boots the Chemist: sales and profit performance 217
A.I.2 Levels of sales reporting within a Boots product category 218
A. 1.3 Breakdown of product groups within lunchtime/snacks
department 219
A. 1.4 Boots sweet snack products 221
A. 1.5 Products in Boots Light Range 222
A.2.1 The Olympic Museum shop: relative contributions of
product departments 229
A.2.2 The Olympic Museum shop: contributions by product
category 230
A.3.1 New Look: financial results, 1995 9 236
|
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| physical | XXII, 247 S. Ill., graph. Darst. |
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| spelling | Varley, Rosemary Verfasser aut Retail product management buying and merchandising Rosemary Varley 1. publ. London [u.a.] Routledge 2001 XXII, 247 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Detailhandel gtt Groothandel gtt Inkoop gtt Logistiek (economie) gtt Merchandising gtt Productbeleid gtt Product management Retail trade Management Einzelhandel (DE-588)4127747-8 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Einzelhandel (DE-588)4127747-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009529601&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Varley, Rosemary Retail product management buying and merchandising Detailhandel gtt Groothandel gtt Inkoop gtt Logistiek (economie) gtt Merchandising gtt Productbeleid gtt Product management Retail trade Management Einzelhandel (DE-588)4127747-8 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4125960-9 |
| title | Retail product management buying and merchandising |
| title_auth | Retail product management buying and merchandising |
| title_exact_search | Retail product management buying and merchandising |
| title_full | Retail product management buying and merchandising Rosemary Varley |
| title_fullStr | Retail product management buying and merchandising Rosemary Varley |
| title_full_unstemmed | Retail product management buying and merchandising Rosemary Varley |
| title_short | Retail product management |
| title_sort | retail product management buying and merchandising |
| title_sub | buying and merchandising |
| topic | Detailhandel gtt Groothandel gtt Inkoop gtt Logistiek (economie) gtt Merchandising gtt Productbeleid gtt Product management Retail trade Management Einzelhandel (DE-588)4127747-8 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Detailhandel Groothandel Inkoop Logistiek (economie) Merchandising Productbeleid Product management Retail trade Management Einzelhandel Produktmanagement |
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