Developing business strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY u.a.
Wiley
2001
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 338 S. graph. Darst. |
| ISBN: | 0471064114 |
Internformat
MARC
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| 245 | 1 | 0 | |a Developing business strategies |c David A. Aaker |
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Datensatz im Suchindex
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|---|---|
| adam_text | ^contentT^
CwStT) INTRODUCTION AND OVERVIEW
Chapter I Business Strategy: The Concept and Trends in Its Management 3
What Is a Business Strategy? 4
Stratégie Thrusts — The Route to SCAs 6
A Stratégie Business Unit 8
Stratégie Market Management: A Historical Perspective 8
Stratégie Market Management: Characteristics and Trends 12
Why Stratégie Market Management? 15
Chapter 2 Stratégie Market Management: An Overview 18
External Analysis 19
Internai Analysis 24
Creating a Vision for the Business 26
Strategy Identification and Sélection 28
Selecting among Stratégie Alternatives 32
The Process 33
Cnwfî) J STRATEGIC ANALYSIS
Chapter 3 External and Customer Analysis 37
External Analysis 37
The Scope of Customer Analysis 42
Segmentation 42
Customer Motivations 47
Unmet Needs 52
Chapter 4 Competitor Analysis 56
Identifying Competitors — Customer Based Approaches 57
Identifying Competitors — Stratégie Groups 59
Potential Competitors 61
Competitor Analysis — Understanding Competitors 62
Competitor Strengths and Weaknesses 66
Obtaining Information on Competitors 72
xi
xii • Contents
Chapter 5 Market Analysis 76
Dimensions of a Market Analysis 77
Actual and Potential Market Size 78
Market Growth 79
Market Profitability Analysis 82
Cost Structure 85
Distribution Systems 86
Market Trends 87
Key Success Factors — Bases of Compétition 88
Risks in High Growth Markets 89
Chapter 6 Environmental Analysis and Stratégie Uncertainty 96
Dimensions of Environmental Analysis 97
Dealing with Stratégie Uncertainty 103
Impact Analysis — Assessing the Impact of Stratégie
Uncertainties 104
Scénario Analysis 106
Chapter 7 Internai Analysis 111
Financial Performance — Sales and Profitability 112
Performance Measurement — Beyond Profitability 115
Déterminants of Stratégie Options 119
From Analysis to Strategy 122
Business Portfolio Analysis 122
Appendix: Projecting Cash Flow — Sources and Uses
ofFunds 127
0ûnX ALTERNATIVE BUSINESS STRATEGIES
Chapter 8 Obtaining a Sustainable Compétitive Advantage 133
The Sustainable Compétitive Advantage 134
The Rôle of Synergy 139
Stratégie Vision versus Stratégie Opportunism 142
A Dynamic Vision 149
Chapter 9 Differentiation Stratégies 154
Successful Differentiation Stratégies 155
The Quality Option 157
Building Strong Brands 164
Contents • xiii
Chapter 10 Cost, Focus, and the Preemptive Move 172
Low Cost Stratégies 172
Focus Stratégies 180
The Preemptive Move 183
Chapter II Stratégie Positioning 192
The Rôle of the Stratégie Position 193
Stratégie Position Options 200
Developing and Selecting a Stratégie Position 209
Chapter 12 Growth Stratégies: Pénétration, Product Market Expansion,
Vertical Intégration, and the Big Idea 212
Growth in Existing Product Markets 213
Product Development for the Existing Market 217
Market Development Using Existing Products 221
Vertical Intégration Stratégies 223
Entry Into a Profitable Business Area 225
Risks of Managing a Différent Business 226
The Big Idea 227
Chapter 13 Diversification 231
Related Diversification 232
The Mirage of Synergy 237
Unrelated Diversification 239
Entry Stratégies 245
Chapter 14 Stratégies in Declining and Hostile Markets 250
Creating Growth in Declining Industries 251
Be the Profitable Survivor 253
Milk or Harvest 254
Divestment or Liquidation 256
Selecting the Right Strategy for the Declining
Environment 258
Hostile Markets 260
Chapter 15 Global Stratégies 266
Motivations Underlying Global Stratégies 267
Standardization versus Customization 271
Stratégie Alliances 273
Global Leadership Not Global Brands 275
Stratégie Alliances 277
xiv • Contents
CjûifT) IMPLEMENTATION
Chapter 16 Implementation 287
A Conceptual Framework 288
Structure 288
Systems 291
People 292
Culture 294
Obtaining Stratégie Congruence 298
Organizing for Innovation 302
A Recap of Stratégie Market Management 305
Appendix: Planning Forms 309
Index 323
|
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| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 360 |
| ctrlnum | (OCoLC)248653795 (DE-599)BVBBV013919382 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV013919382 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:24Z |
| institution | BVB |
| isbn | 0471064114 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009523867 |
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| physical | XIV, 338 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Developing business strategies David A. Aaker 6. ed. New York, NY u.a. Wiley 2001 XIV, 338 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s DE-188 Wettbewerbsstrategie (DE-588)4200234-5 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009523867&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Developing business strategies Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4200234-5 (DE-588)4309237-8 (DE-588)4078609-2 |
| title | Developing business strategies |
| title_auth | Developing business strategies |
| title_exact_search | Developing business strategies |
| title_full | Developing business strategies David A. Aaker |
| title_fullStr | Developing business strategies David A. Aaker |
| title_full_unstemmed | Developing business strategies David A. Aaker |
| title_short | Developing business strategies |
| title_sort | developing business strategies |
| topic | Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Strategisches Management Wettbewerbsstrategie Strategische Planung Unternehmensplanung |
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