e-Marketing excellence: the heart of ebusiness
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIII, 340 S. graph. Darst. |
| ISBN: | 0750653353 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013917986 | ||
| 003 | DE-604 | ||
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| 008 | 010918s2002 d||| |||| 00||| eng d | ||
| 020 | |a 0750653353 |9 0-7506-5335-3 | ||
| 035 | |a (OCoLC)47232162 | ||
| 035 | |a (DE-599)BVBBV013917986 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-1102 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8002854678 |2 21 | |
| 082 | 0 | |a 658.84 |2 21 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Smith, Paul R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a e-Marketing excellence |b the heart of ebusiness |c P. R. Smith and Dave Chaffey |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 2002 | |
| 300 | |a XIII, 340 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Chaffey, Dave |d 1963- |e Verfasser |0 (DE-588)131879537 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009522623 | ||
Datensatz im Suchindex
| _version_ | 1804128760929189888 |
|---|---|
| any_adam_object | |
| author | Smith, Paul R. Chaffey, Dave 1963- |
| author_GND | (DE-588)131879537 |
| author_facet | Smith, Paul R. Chaffey, Dave 1963- |
| author_role | aut aut |
| author_sort | Smith, Paul R. |
| author_variant | p r s pr prs d c dc |
| building | Verbundindex |
| bvnumber | BV013917986 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)47232162 (DE-599)BVBBV013917986 |
| dewey-full | 658.8002854678 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8002854678 658.84 |
| dewey-search | 658.8002854678 658.84 |
| dewey-sort | 3658.8002854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013917986 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:22Z |
| institution | BVB |
| isbn | 0750653353 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009522623 |
| oclc_num | 47232162 |
| open_access_boolean | |
| owner | DE-739 DE-1102 |
| owner_facet | DE-739 DE-1102 |
| physical | XIII, 340 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Smith, Paul R. Verfasser aut e-Marketing excellence the heart of ebusiness P. R. Smith and Dave Chaffey 1. publ. Oxford [u.a.] Butterworth-Heinemann 2002 XIII, 340 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut |
| spellingShingle | Smith, Paul R. Chaffey, Dave 1963- e-Marketing excellence the heart of ebusiness E-commerce gtt Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | e-Marketing excellence the heart of ebusiness |
| title_auth | e-Marketing excellence the heart of ebusiness |
| title_exact_search | e-Marketing excellence the heart of ebusiness |
| title_full | e-Marketing excellence the heart of ebusiness P. R. Smith and Dave Chaffey |
| title_fullStr | e-Marketing excellence the heart of ebusiness P. R. Smith and Dave Chaffey |
| title_full_unstemmed | e-Marketing excellence the heart of ebusiness P. R. Smith and Dave Chaffey |
| title_short | e-Marketing excellence |
| title_sort | e marketing excellence the heart of ebusiness |
| title_sub | the heart of ebusiness |
| topic | E-commerce gtt Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | E-commerce Internet marketing Online-Marketing |
| work_keys_str_mv | AT smithpaulr emarketingexcellencetheheartofebusiness AT chaffeydave emarketingexcellencetheheartofebusiness |