Marketing mix standardisation in international marketing: an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Frankfurt am Main [u.a.]
Lang
2002
|
| Series: | Europäische Hochschulschriften
Reihe 5, Volks- und Betriebswirtschaft ; 2825 |
| Subjects: | |
| Physical Description: | XXIV, 380 S. Ill. : 21 cm |
| ISBN: | 3631388292 0820454559 |
Staff View
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| id | DE-604.BV013915898 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:21Z |
| institution | BVB |
| isbn | 3631388292 0820454559 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009521586 |
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| physical | XXIV, 380 S. Ill. : 21 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
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| publisher | Lang |
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| series | Europäische Hochschulschriften |
| series2 | Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft |
| spelling | Richter, Tobias 1967- Verfasser (DE-588)123161304 aut Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter Frankfurt am Main [u.a.] Lang 2002 XXIV, 380 S. Ill. : 21 cm txt rdacontent n rdamedia nc rdacarrier Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft 2825 Zugl.: Warwick, Univ., Diss., 2001 Marketingmix gtt Standaardisatie gtt Marketing Management Marketing Germany Management Standardisierung (DE-588)4056914-7 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Deutschland Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Marketing-Mix (DE-588)4168908-2 s Internationales Marketing (DE-588)4125431-4 s Standardisierung (DE-588)4056914-7 s DE-604 Europäische Hochschulschriften Reihe 5, Volks- und Betriebswirtschaft ; 2825 (DE-604)BV000001798 2825 |
| spellingShingle | Richter, Tobias 1967- Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Europäische Hochschulschriften Marketingmix gtt Standaardisatie gtt Marketing Management Marketing Germany Management Standardisierung (DE-588)4056914-7 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4056914-7 (DE-588)4125431-4 (DE-588)4168908-2 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| title_auth | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| title_exact_search | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| title_full | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter |
| title_fullStr | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter |
| title_full_unstemmed | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter |
| title_short | Marketing mix standardisation in international marketing |
| title_sort | marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in german companies and its internal and external correlates |
| title_sub | an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| topic | Marketingmix gtt Standaardisatie gtt Marketing Management Marketing Germany Management Standardisierung (DE-588)4056914-7 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketingmix Standaardisatie Marketing Management Marketing Germany Management Standardisierung Internationales Marketing Marketing-Mix Deutschland Hochschulschrift |
| volume_link | (DE-604)BV000001798 |
| work_keys_str_mv | AT richtertobias marketingmixstandardisationininternationalmarketinganempiricalinvestigationofthedegreeofmarketingprogrammestandardisationingermancompaniesanditsinternalandexternalcorrelates |