Marketing mix standardisation in international marketing: an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Lang
2002
|
| Schriftenreihe: | Europäische Hochschulschriften
Reihe 5, Volks- und Betriebswirtschaft ; 2825 |
| Schlagworte: | |
| Beschreibung: | XXIV, 380 S. Ill. : 21 cm |
| ISBN: | 3631388292 0820454559 |
Internformat
MARC
| LEADER | 00000nam a22000008cb4500 | ||
|---|---|---|---|
| 001 | BV013915898 | ||
| 003 | DE-604 | ||
| 005 | 20030219 | ||
| 007 | t | ||
| 008 | 010911s2002 gw a||| m||| 00||| eng d | ||
| 016 | 7 | |a 96232986X |2 DE-101 | |
| 020 | |a 3631388292 |9 3-631-38829-2 | ||
| 020 | |a 0820454559 |9 0-8204-5455-9 | ||
| 035 | |a (OCoLC)49872234 | ||
| 035 | |a (DE-599)BVBBV013915898 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-N2 |a DE-12 |a DE-521 |a DE-2070s |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 382/.0943 |2 21 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a 17 |2 sdnb | ||
| 100 | 1 | |a Richter, Tobias |d 1967- |e Verfasser |0 (DE-588)123161304 |4 aut | |
| 245 | 1 | 0 | |a Marketing mix standardisation in international marketing |b an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |c Tobias Richter |
| 264 | 1 | |a Frankfurt am Main [u.a.] |b Lang |c 2002 | |
| 300 | |a XXIV, 380 S. |b Ill. : 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft |v 2825 | |
| 502 | |a Zugl.: Warwick, Univ., Diss., 2001 | ||
| 650 | 7 | |a Marketingmix |2 gtt | |
| 650 | 7 | |a Standaardisatie |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |z Germany |x Management | |
| 650 | 0 | 7 | |a Standardisierung |0 (DE-588)4056914-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Deutschland | |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Deutschland |0 (DE-588)4011882-4 |D g |
| 689 | 0 | 1 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 0 | 2 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 3 | |a Standardisierung |0 (DE-588)4056914-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 830 | 0 | |a Europäische Hochschulschriften |v Reihe 5, Volks- und Betriebswirtschaft ; 2825 |w (DE-604)BV000001798 |9 2825 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009521586 | ||
Datensatz im Suchindex
| _version_ | 1804128759280828416 |
|---|---|
| any_adam_object | |
| author | Richter, Tobias 1967- |
| author_GND | (DE-588)123161304 |
| author_facet | Richter, Tobias 1967- |
| author_role | aut |
| author_sort | Richter, Tobias 1967- |
| author_variant | t r tr |
| building | Verbundindex |
| bvnumber | BV013915898 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)49872234 (DE-599)BVBBV013915898 |
| dewey-full | 382/.0943 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382/.0943 |
| dewey-search | 382/.0943 |
| dewey-sort | 3382 3943 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02189nam a22005538cb4500</leader><controlfield tag="001">BV013915898</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20030219 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010911s2002 gw a||| m||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">96232986X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3631388292</subfield><subfield code="9">3-631-38829-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0820454559</subfield><subfield code="9">0-8204-5455-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)49872234</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013915898</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">382/.0943</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Richter, Tobias</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123161304</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing mix standardisation in international marketing</subfield><subfield code="b">an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates</subfield><subfield code="c">Tobias Richter</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt am Main [u.a.]</subfield><subfield code="b">Lang</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 380 S.</subfield><subfield code="b">Ill. : 21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft</subfield><subfield code="v">2825</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Warwick, Univ., Diss., 2001</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingmix</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Standaardisatie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">Germany</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Standardisierung</subfield><subfield code="0">(DE-588)4056914-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Deutschland</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Deutschland</subfield><subfield code="0">(DE-588)4011882-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Deutschland</subfield><subfield code="0">(DE-588)4011882-4</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Standardisierung</subfield><subfield code="0">(DE-588)4056914-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Europäische Hochschulschriften</subfield><subfield code="v">Reihe 5, Volks- und Betriebswirtschaft ; 2825</subfield><subfield code="w">(DE-604)BV000001798</subfield><subfield code="9">2825</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009521586</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Deutschland Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV013915898 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:54:21Z |
| institution | BVB |
| isbn | 3631388292 0820454559 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009521586 |
| oclc_num | 49872234 |
| open_access_boolean | |
| owner | DE-N2 DE-12 DE-521 DE-2070s DE-188 |
| owner_facet | DE-N2 DE-12 DE-521 DE-2070s DE-188 |
| physical | XXIV, 380 S. Ill. : 21 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Lang |
| record_format | marc |
| series | Europäische Hochschulschriften |
| series2 | Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft |
| spelling | Richter, Tobias 1967- Verfasser (DE-588)123161304 aut Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter Frankfurt am Main [u.a.] Lang 2002 XXIV, 380 S. Ill. : 21 cm txt rdacontent n rdamedia nc rdacarrier Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft 2825 Zugl.: Warwick, Univ., Diss., 2001 Marketingmix gtt Standaardisatie gtt Marketing Management Marketing Germany Management Standardisierung (DE-588)4056914-7 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Deutschland Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Marketing-Mix (DE-588)4168908-2 s Internationales Marketing (DE-588)4125431-4 s Standardisierung (DE-588)4056914-7 s DE-604 Europäische Hochschulschriften Reihe 5, Volks- und Betriebswirtschaft ; 2825 (DE-604)BV000001798 2825 |
| spellingShingle | Richter, Tobias 1967- Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Europäische Hochschulschriften Marketingmix gtt Standaardisatie gtt Marketing Management Marketing Germany Management Standardisierung (DE-588)4056914-7 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4056914-7 (DE-588)4125431-4 (DE-588)4168908-2 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| title_auth | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| title_exact_search | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| title_full | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter |
| title_fullStr | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter |
| title_full_unstemmed | Marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates Tobias Richter |
| title_short | Marketing mix standardisation in international marketing |
| title_sort | marketing mix standardisation in international marketing an empirical investigation of the degree of marketing programme standardisation in german companies and its internal and external correlates |
| title_sub | an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates |
| topic | Marketingmix gtt Standaardisatie gtt Marketing Management Marketing Germany Management Standardisierung (DE-588)4056914-7 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketingmix Standaardisatie Marketing Management Marketing Germany Management Standardisierung Internationales Marketing Marketing-Mix Deutschland Hochschulschrift |
| volume_link | (DE-604)BV000001798 |
| work_keys_str_mv | AT richtertobias marketingmixstandardisationininternationalmarketinganempiricalinvestigationofthedegreeofmarketingprogrammestandardisationingermancompaniesanditsinternalandexternalcorrelates |