Richter, T. (2002). Marketing mix standardisation in international marketing: An empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates. Lang.
Chicago Style (17th ed.) CitationRichter, Tobias. Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates. Frankfurt am Main [u.a.]: Lang, 2002.
MLA (9th ed.) CitationRichter, Tobias. Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates. Lang, 2002.
Warning: These citations may not always be 100% accurate.