Eventmarketing: Erlebnisstrategien für Marken
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
mi, Verl. Moderne Industrie
2001
|
| Ausgabe: | 2. Aufl. |
| Schlagworte: | |
| Beschreibung: | 264 S. zahlr. Ill., graph. Darst. |
| ISBN: | 3478247020 |
Internformat
MARC
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| 250 | |a 2. Aufl. | ||
| 264 | 1 | |a Landsberg/Lech |b mi, Verl. Moderne Industrie |c 2001 | |
| 300 | |a 264 S. |b zahlr. Ill., graph. Darst. | ||
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| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009489668 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804128708754145280 |
|---|---|
| any_adam_object | |
| author | Erber, Sigrun |
| author_facet | Erber, Sigrun |
| author_role | aut |
| author_sort | Erber, Sigrun |
| author_variant | s e se |
| building | Verbundindex |
| bvnumber | BV013872672 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)247059823 (DE-599)BVBBV013872672 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
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| id | DE-604.BV013872672 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:53:32Z |
| institution | BVB |
| isbn | 3478247020 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009489668 |
| oclc_num | 247059823 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-526 |
| owner_facet | DE-573 DE-860 DE-526 |
| physical | 264 S. zahlr. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | mi, Verl. Moderne Industrie |
| record_format | marc |
| spelling | Erber, Sigrun Verfasser aut Eventmarketing Erlebnisstrategien für Marken Sigrun Erber 2. Aufl. Landsberg/Lech mi, Verl. Moderne Industrie 2001 264 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 s DE-604 Markenpolitik (DE-588)4144679-3 s Event-Marketing (DE-588)4335461-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Erber, Sigrun Eventmarketing Erlebnisstrategien für Marken Markenpolitik (DE-588)4144679-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4318118-1 (DE-588)4335461-0 |
| title | Eventmarketing Erlebnisstrategien für Marken |
| title_auth | Eventmarketing Erlebnisstrategien für Marken |
| title_exact_search | Eventmarketing Erlebnisstrategien für Marken |
| title_full | Eventmarketing Erlebnisstrategien für Marken Sigrun Erber |
| title_fullStr | Eventmarketing Erlebnisstrategien für Marken Sigrun Erber |
| title_full_unstemmed | Eventmarketing Erlebnisstrategien für Marken Sigrun Erber |
| title_short | Eventmarketing |
| title_sort | eventmarketing erlebnisstrategien fur marken |
| title_sub | Erlebnisstrategien für Marken |
| topic | Markenpolitik (DE-588)4144679-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Markenpolitik Erlebnismarketing Event-Marketing |
| work_keys_str_mv | AT erbersigrun eventmarketingerlebnisstrategienfurmarken |