Strategic management in tourism:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wallingford
CABI Publ.
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 349 S. Ill., graph. Darst. |
| ISBN: | 085199282X |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic management in tourism |c ed. by Luiz Moutinho |
| 264 | 1 | |a Wallingford |b CABI Publ. |c 2000 | |
| 300 | |a X, 349 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Toerisme |2 gtt | |
| 650 | 4 | |a Tourisme - Gestion | |
| 650 | 4 | |a Tourism |x Management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Moutinho, Luiz |d 1949- |e Sonstige |0 (DE-588)131450204 |4 oth | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009488833 | ||
Datensatz im Suchindex
| _version_ | 1804128707530457089 |
|---|---|
| adam_text | Contents
Contributors vii
Preface ix
Part One: The Tourism Environment 1
1. Trends in Tourism 3
L. Moutinho
2. The Marketing Environment for Travel and Tourism 17
K. Peattie and L. Moutinho
Part Two: Tourism Marketing Management 39
3. Consumer Behaviour 41
L. Moutinho
4. Tourism Marketing Research 79
L. Moutinho
5. Segmentation, Targeting, Positioning and Strategic Marketing 121
L. Moutinho
Part Three: Functional Management in Tourism 167
6. Human Resource Issues in Travel and Tourism 169
D. Nickson
7. Financial Management in Tourism 187
/. Bridge and L. Moutinho
8. Operations Management 211
G. Southern
9. Strategic Quality Management 239
H. Maylor
Part Four: Strategic Planning in Tourism 257
10. Strategic Planning 259
L. Moutinho
11. The Marketing Planning Index: A Tool for Measuring Strategic Marketing 283
Effectiveness in the Hospitality Sector
P.A. Phillips and L. Moutinho
vi Contents
12. Demand Modelling and Forecasting 293
S.F. Witt and L. Moutinho
13. International Tourism Management 315
F. Go and L. Moutinho
Index 337
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV013871731 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:53:31Z |
| institution | BVB |
| isbn | 085199282X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009488833 |
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| physical | X, 349 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | CABI Publ. |
| record_format | marc |
| spelling | Strategic management in tourism ed. by Luiz Moutinho Wallingford CABI Publ. 2000 X, 349 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Management gtt Toerisme gtt Tourisme - Gestion Tourism Management Management (DE-588)4037278-9 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Management (DE-588)4037278-9 s DE-604 Moutinho, Luiz 1949- Sonstige (DE-588)131450204 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009488833&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Strategic management in tourism Management gtt Toerisme gtt Tourisme - Gestion Tourism Management Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4018406-7 |
| title | Strategic management in tourism |
| title_auth | Strategic management in tourism |
| title_exact_search | Strategic management in tourism |
| title_full | Strategic management in tourism ed. by Luiz Moutinho |
| title_fullStr | Strategic management in tourism ed. by Luiz Moutinho |
| title_full_unstemmed | Strategic management in tourism ed. by Luiz Moutinho |
| title_short | Strategic management in tourism |
| title_sort | strategic management in tourism |
| topic | Management gtt Toerisme gtt Tourisme - Gestion Tourism Management Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Management Toerisme Tourisme - Gestion Tourism Management Tourismus |
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