Conjoint measurement: methods and applications ; with 85 tables
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2001
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | VII, 542 S. graph. Darst. |
| ISBN: | 3540423230 |
Internformat
MARC
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| 245 | 1 | 0 | |a Conjoint measurement |b methods and applications ; with 85 tables |c Anders Gustafsson ... (ed.) |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2001 | |
| 300 | |a VII, 542 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 7 | |a Analyse des mesures conjointes (marketing) |2 ram | |
| 650 | 7 | |a Conjunct meten |2 gtt | |
| 650 | 7 | |a Produits nouveaux - Gestion |2 ram | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Conjoint analysis (Marketing) | |
| 650 | 4 | |a New products | |
| 650 | 0 | 7 | |a Conjoint Measurement |0 (DE-588)4213629-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804128700301574144 |
|---|---|
| adam_text | Table of Contents
Foreword 1
Paul E. Green
1. Conjoint Analysis as an Instrument of Market
Research Practice 5 ^
Anders Gustafsson, Andreas Herrmann and Frank Huber /
2. Measurement of Price Effects with Conjoint Analysis:
Separating Informational and Allocative Effects of Price 47
Vithala R. Rao and Henrik Sattler
V 3. Developing Business Solutions from Conjoint Analysis 67
Sid Simmons and Mark Esser
4. Market Simulation Using a Probabilistic Ideal
Vector Model for Conjoint Data 97
Daniel Baier and Wolfgang Gaul
5. A Comparison of Conjoint Measurement with
7 Self Explicated Approaches 121 «
Henrik Sattler and Susanne Hensel Borner
6. New Product Development in the Software Industry:
The Role of Conjoint Analysis 135
GlAN LUCA MARZOCCHI, SERGIO BRASINI AND MARCELLO RlMESSI
7. Non geometric Plackett Burman Designs in
Conjoint Analysis 161
Ola Blomkvist, Fredrik Ekdahl »: d Anders Gustafsson
8. On the Influence of the Evaluation Methods in
, Conjoint Design Some Empirical Results 183
Frank Huber, Andreas Herrmann and Anders Gustafsson
VI Table of Contents
9. The Value of Extent of Preference Information in
Choice based Conjoint Analysis 209
Terry Elrod and Keith Chrzan
10. Confounding of Effects in Rank Based Conjoint Analysis 225
Thorsten Teichert
11. A Multi trait Multi Method Validity Test of
Partworth Estimates 251
Wagner Kamakura and Muammer Ozer
12. Adaptive Conjoint Analysis: Understanding
the Methodology and Assessing Reliability and Validity 279
Andreas Herrmann, Dirk Schmidt Gallas and Frank Huber
13. Conjoint Preference Elicitation Methods in the
Broader Context of Random Utility Theory
Preference Elicitation Methods 305
Jordan Louviere, David Hensher and Joffre Swait
14. Conjoint Choice Experiments: General Characteristics
and Alternative Model Specifications 345
Rinus Haauer and Michel Wedel
15. Using Conjoint Choice Experiments to Model Consumer
Choices of Product Component Packages 387
Benedict G.C. Dellaert, Aloys W.J. Borgers,
Jordan J. Louviere, and Harry J.P. Timmermans
16. Latent Class Models for Conjoint Analysis 415
Venkatram Ramaswamy and Steven H. Cohen
17. A Generalized Normative Segmentation
Methodology Employing Conjoint Analysis 447
Wayne S. DeSarbo, Christian F. DeSarbo
Table of Contents VII_
18. Dealing with Product Similarity in Conjoint Simulations 479
Joel Huber, Bryan Orme and Richard Miller
19. Evaluating Brand Value A Conjoint Measurement
Application for the Automotive Industry 497
Claus Kolvenbach, Stefanie Krieg und Claudio Felten
20. Continuous Conjoint Analysis 515
Dick R. Wittink and Sev K. Keil
Author Index 539
|
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| classification_tum | MAT 628f MAT 620f |
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| dewey-full | 658.8/34221 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/342 21 658.8/342 |
| dewey-sort | 3658.8 3342 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Mathematik Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-09T18:53:24Z |
| institution | BVB |
| isbn | 3540423230 |
| language | English |
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| physical | VII, 542 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Springer |
| record_format | marc |
| spelling | Conjoint measurement methods and applications ; with 85 tables Anders Gustafsson ... (ed.) 2. ed. Berlin [u.a.] Springer 2001 VII, 542 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Analyse des mesures conjointes (marketing) ram Conjunct meten gtt Produits nouveaux - Gestion ram Product management Conjoint analysis (Marketing) New products Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Conjoint Measurement (DE-588)4213629-5 s DE-604 Gustafsson, Anders 1964- Sonstige (DE-588)121386384 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009484161&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Conjoint measurement methods and applications ; with 85 tables Analyse des mesures conjointes (marketing) ram Conjunct meten gtt Produits nouveaux - Gestion ram Product management Conjoint analysis (Marketing) New products Conjoint Measurement (DE-588)4213629-5 gnd |
| subject_GND | (DE-588)4213629-5 (DE-588)4143413-4 |
| title | Conjoint measurement methods and applications ; with 85 tables |
| title_auth | Conjoint measurement methods and applications ; with 85 tables |
| title_exact_search | Conjoint measurement methods and applications ; with 85 tables |
| title_full | Conjoint measurement methods and applications ; with 85 tables Anders Gustafsson ... (ed.) |
| title_fullStr | Conjoint measurement methods and applications ; with 85 tables Anders Gustafsson ... (ed.) |
| title_full_unstemmed | Conjoint measurement methods and applications ; with 85 tables Anders Gustafsson ... (ed.) |
| title_short | Conjoint measurement |
| title_sort | conjoint measurement methods and applications with 85 tables |
| title_sub | methods and applications ; with 85 tables |
| topic | Analyse des mesures conjointes (marketing) ram Conjunct meten gtt Produits nouveaux - Gestion ram Product management Conjoint analysis (Marketing) New products Conjoint Measurement (DE-588)4213629-5 gnd |
| topic_facet | Analyse des mesures conjointes (marketing) Conjunct meten Produits nouveaux - Gestion Product management Conjoint analysis (Marketing) New products Conjoint Measurement Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009484161&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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