The fundamentals of hospitality marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Continuum
2000
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 116 S. Ill., graph. Darst. |
| ISBN: | 0826448321 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013859967 | ||
| 003 | DE-604 | ||
| 005 | 20040906 | ||
| 007 | t | ||
| 008 | 010808s2000 ad|| |||| 00||| eng d | ||
| 020 | |a 0826448321 |9 0-8264-4832-1 | ||
| 035 | |a (OCoLC)59556469 | ||
| 035 | |a (DE-599)BVBBV013859967 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-859 |a DE-824 | ||
| 050 | 0 | |a TX911.3.M3 | |
| 082 | 0 | |a 647.0688 |2 21 | |
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 100 | 1 | |a Mawson, Steve |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The fundamentals of hospitality marketing |c Steve Mawson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Continuum |c 2000 | |
| 300 | |a VIII, 116 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Gastgewerbe |0 (DE-588)4259231-8 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009479426&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009479426 | ||
Datensatz im Suchindex
| _version_ | 1804128693496315904 |
|---|---|
| adam_text | List of figures vi
Preface vii
Acknowledgements viii
1 Introduction xii
^^^Q Finding Out What the Customer Wants 11
2 Market Research: Customers 12
3 Market Research: Competitors and Costs 28
4 Market Segmentation 36
^^^^y| Develop the Product or Services to Match
Customers Needs 45
5 Forecasting and Planning 46
6 Products and Services 53
7 Place 60
8 Price 64
^^^| Tell the Customer All About It 73
9 Promotion 74
10 Advertising 78
11 S*///«£ 90
12 Branding 102
13 Customers 104
14 The Future 109
Conclusions 112
Useful Addresses 113
References 114
Index 115
1.1 The functional disciplines of managing a
hospitality enterprise 6
1.2 A model of marketing 9
2.1 Types of questions 21
2.2 A well designed questionnaire 23
3.1 Catchment area for a hotel in a market town 31
4.1 Family life cycle 40
5.1 Alternative business strategies 50
5.2 The marketing mix 52
6.1 Product life cycle 58
8.1 Break even chart 71
9.1 Existing and new business 76
11.1 Types of sales activity 97
13.1 Maslows hierarchy of needs 104
14.1 The Pareto principle 111
vi
|
| any_adam_object | 1 |
| author | Mawson, Steve |
| author_facet | Mawson, Steve |
| author_role | aut |
| author_sort | Mawson, Steve |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV013859967 |
| callnumber-first | T - Technology |
| callnumber-label | TX911 |
| callnumber-raw | TX911.3.M3 |
| callnumber-search | TX911.3.M3 |
| callnumber-sort | TX 3911.3 M3 |
| callnumber-subject | TX - Home Economics |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)59556469 (DE-599)BVBBV013859967 |
| dewey-full | 647.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.0688 |
| dewey-search | 647.0688 |
| dewey-sort | 3647.0688 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01389nam a2200385 c 4500</leader><controlfield tag="001">BV013859967</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040906 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010808s2000 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0826448321</subfield><subfield code="9">0-8264-4832-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)59556469</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013859967</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-824</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TX911.3.M3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">647.0688</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mawson, Steve</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The fundamentals of hospitality marketing</subfield><subfield code="c">Steve Mawson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Continuum</subfield><subfield code="c">2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 116 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Hospitality industry</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gastgewerbe</subfield><subfield code="0">(DE-588)4259231-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Gastgewerbe</subfield><subfield code="0">(DE-588)4259231-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009479426&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009479426</subfield></datafield></record></collection> |
| id | DE-604.BV013859967 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:53:18Z |
| institution | BVB |
| isbn | 0826448321 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009479426 |
| oclc_num | 59556469 |
| open_access_boolean | |
| owner | DE-859 DE-824 |
| owner_facet | DE-859 DE-824 |
| physical | VIII, 116 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Continuum |
| record_format | marc |
| spelling | Mawson, Steve Verfasser aut The fundamentals of hospitality marketing Steve Mawson 1. publ. London [u.a.] Continuum 2000 VIII, 116 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hospitality industry Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009479426&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mawson, Steve The fundamentals of hospitality marketing Hospitality industry Marketing Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4259231-8 |
| title | The fundamentals of hospitality marketing |
| title_auth | The fundamentals of hospitality marketing |
| title_exact_search | The fundamentals of hospitality marketing |
| title_full | The fundamentals of hospitality marketing Steve Mawson |
| title_fullStr | The fundamentals of hospitality marketing Steve Mawson |
| title_full_unstemmed | The fundamentals of hospitality marketing Steve Mawson |
| title_short | The fundamentals of hospitality marketing |
| title_sort | the fundamentals of hospitality marketing |
| topic | Hospitality industry Marketing Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| topic_facet | Hospitality industry Marketing Marketing Gastgewerbe |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009479426&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mawsonsteve thefundamentalsofhospitalitymarketing |