Consumer behavior: building marketing strategy
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Irwin/McGraw-Hill
2001
|
| Ausgabe: | 8. ed., internat. ed. |
| Schriftenreihe: | The Irwin/McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXIV, 775 S. Ill., graph. Darst. 1 Diskette |
| ISBN: | 0072316020 0071180397 |
Internformat
MARC
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| 264 | 1 | |a Boston [u.a.] |b Irwin/McGraw-Hill |c 2001 | |
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| 650 | 4 | |a Análisis de mercados - Estados Unidos | |
| 650 | 4 | |a Comportamiento del consumidor - Estados Unidos | |
| 650 | 4 | |a Comportamiento del consumidor - Estados Unidos - Estudio de casos | |
| 650 | 4 | |a Consommateurs - Comportement - États-Unis | |
| 650 | 4 | |a Consommateurs - Comportement - États-Unis - Cas, Études de | |
| 650 | 4 | |a Mercadotecnia - Estudio de casos | |
| 650 | 4 | |a Études de marché - États-Unis | |
| 650 | 4 | |a Consumer behavior |z United States | |
| 650 | 4 | |a Consumer behavior |z United States |v Case studies | |
| 650 | 4 | |a Market surveys |z United States | |
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Datensatz im Suchindex
| _version_ | 1804128662788767744 |
|---|---|
| any_adam_object | |
| author | Hawkins, Del I. Best, Roger J. Coney, Kenneth A. |
| author_facet | Hawkins, Del I. Best, Roger J. Coney, Kenneth A. |
| author_role | aut aut aut |
| author_sort | Hawkins, Del I. |
| author_variant | d i h di dih r j b rj rjb k a c ka kac |
| building | Verbundindex |
| bvnumber | BV013831570 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 |
| callnumber-search | HF5415.33.U6 |
| callnumber-sort | HF 45415.33 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)43607396 (DE-599)BVBBV013831570 |
| dewey-full | 658.8/342/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342/0973 |
| dewey-search | 658.8/342/0973 |
| dewey-sort | 3658.8 3342 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV013831570 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:52:49Z |
| institution | BVB |
| isbn | 0072316020 0071180397 |
| language | English |
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| physical | XXIV, 775 S. Ill., graph. Darst. 1 Diskette |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series in marketing |
| spelling | Hawkins, Del I. Verfasser aut Consumer behavior building marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney 8. ed., internat. ed. Boston [u.a.] Irwin/McGraw-Hill 2001 XXIV, 775 S. Ill., graph. Darst. 1 Diskette txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series in marketing Análisis de mercados - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consommateurs - Comportement - États-Unis Consommateurs - Comportement - États-Unis - Cas, Études de Mercadotecnia - Estudio de casos Études de marché - États-Unis Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Strategie (DE-588)4057952-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s USA (DE-588)4078704-7 g 1\p DE-604 Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s 2\p DE-604 Best, Roger J. Verfasser aut Coney, Kenneth A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hawkins, Del I. Best, Roger J. Coney, Kenneth A. Consumer behavior building marketing strategy Análisis de mercados - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consommateurs - Comportement - États-Unis Consommateurs - Comportement - États-Unis - Cas, Études de Mercadotecnia - Estudio de casos Études de marché - États-Unis Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Strategie (DE-588)4057952-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Consumer behavior building marketing strategy |
| title_auth | Consumer behavior building marketing strategy |
| title_exact_search | Consumer behavior building marketing strategy |
| title_full | Consumer behavior building marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
| title_fullStr | Consumer behavior building marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
| title_full_unstemmed | Consumer behavior building marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
| title_short | Consumer behavior |
| title_sort | consumer behavior building marketing strategy |
| title_sub | building marketing strategy |
| topic | Análisis de mercados - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consommateurs - Comportement - États-Unis Consommateurs - Comportement - États-Unis - Cas, Études de Mercadotecnia - Estudio de casos Études de marché - États-Unis Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Strategie (DE-588)4057952-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Análisis de mercados - Estados Unidos Comportamiento del consumidor - Estados Unidos Comportamiento del consumidor - Estados Unidos - Estudio de casos Consommateurs - Comportement - États-Unis Consommateurs - Comportement - États-Unis - Cas, Études de Mercadotecnia - Estudio de casos Études de marché - États-Unis Consumer behavior United States Consumer behavior United States Case studies Market surveys United States Strategie Marketingstrategie Verbraucherverhalten Marketing USA Fallstudiensammlung |
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