Market-driven management: strategic and operational marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Macmillan
2000
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Macmillan business
|
| Schlagworte: | |
| Beschreibung: | XXVII, 737 S. graph. Darst. |
| ISBN: | 0333793196 0333793188 |
Internformat
MARC
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| 100 | 1 | |a Lambin, Jean-Jacques |d 1933- |e Verfasser |0 (DE-588)124512283 |4 aut | |
| 245 | 1 | 0 | |a Market-driven management |b strategic and operational marketing |c Jean-Jacques Lambin |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Macmillan |c 2000 | |
| 300 | |a XXVII, 737 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Macmillan business | |
| 650 | 7 | |a Marketing stratégique - Manuels d'enseignement supérieur |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 7 | |a Études de marché |2 ram | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lambin, Jean-Jacques 1933- |
| author_GND | (DE-588)124512283 |
| author_facet | Lambin, Jean-Jacques 1933- |
| author_role | aut |
| author_sort | Lambin, Jean-Jacques 1933- |
| author_variant | j j l jjl |
| building | Verbundindex |
| bvnumber | BV013805240 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)45764105 (DE-599)BVBBV013805240 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013805240 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:52:16Z |
| institution | BVB |
| isbn | 0333793196 0333793188 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009438038 |
| oclc_num | 45764105 |
| open_access_boolean | |
| owner | DE-1102 DE-N2 |
| owner_facet | DE-1102 DE-N2 |
| physical | XXVII, 737 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Macmillan |
| record_format | marc |
| series2 | Macmillan business |
| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Market-driven management strategic and operational marketing Jean-Jacques Lambin 1. publ. Basingstoke [u.a.] Macmillan 2000 XXVII, 737 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Macmillan business Marketing stratégique - Manuels d'enseignement supérieur ram Marketing gtt Strategisch management gtt Études de marché ram Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Market-driven management strategic and operational marketing Marketing stratégique - Manuels d'enseignement supérieur ram Marketing gtt Strategisch management gtt Études de marché ram Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4037589-4 |
| title | Market-driven management strategic and operational marketing |
| title_auth | Market-driven management strategic and operational marketing |
| title_exact_search | Market-driven management strategic and operational marketing |
| title_full | Market-driven management strategic and operational marketing Jean-Jacques Lambin |
| title_fullStr | Market-driven management strategic and operational marketing Jean-Jacques Lambin |
| title_full_unstemmed | Market-driven management strategic and operational marketing Jean-Jacques Lambin |
| title_short | Market-driven management |
| title_sort | market driven management strategic and operational marketing |
| title_sub | strategic and operational marketing |
| topic | Marketing stratégique - Manuels d'enseignement supérieur ram Marketing gtt Strategisch management gtt Études de marché ram Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing stratégique - Manuels d'enseignement supérieur Marketing Strategisch management Études de marché Marketing Management Marketingmanagement Strategisches Management |
| work_keys_str_mv | AT lambinjeanjacques marketdrivenmanagementstrategicandoperationalmarketing |