Cyberbranding: brand building in the digital economy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Financial Times Prentice Hall
2001
|
| Series: | Financial Times Prentice Hall books
|
| Subjects: | |
| Physical Description: | XIV, 352 S. Ill. |
| ISBN: | 0130897108 |
Staff View
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| id | DE-604.BV013793576 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:52:05Z |
| institution | BVB |
| isbn | 0130897108 |
| language | English |
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| publishDate | 2001 |
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| publisher | Financial Times Prentice Hall |
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| series2 | Financial Times Prentice Hall books |
| spelling | Breakenridge, Deirdre Verfasser aut Cyberbranding brand building in the digital economy Deirdre Breakenridge London [u.a.] Financial Times Prentice Hall 2001 XIV, 352 S. Ill. txt rdacontent n rdamedia nc rdacarrier Financial Times Prentice Hall books Brand choice Electronic commerce Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Breakenridge, Deirdre Cyberbranding brand building in the digital economy Brand choice Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 |
| title | Cyberbranding brand building in the digital economy |
| title_auth | Cyberbranding brand building in the digital economy |
| title_exact_search | Cyberbranding brand building in the digital economy |
| title_full | Cyberbranding brand building in the digital economy Deirdre Breakenridge |
| title_fullStr | Cyberbranding brand building in the digital economy Deirdre Breakenridge |
| title_full_unstemmed | Cyberbranding brand building in the digital economy Deirdre Breakenridge |
| title_short | Cyberbranding |
| title_sort | cyberbranding brand building in the digital economy |
| title_sub | brand building in the digital economy |
| topic | Brand choice Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Brand choice Electronic commerce Markenpolitik Electronic Commerce |
| work_keys_str_mv | AT breakenridgedeirdre cyberbrandingbrandbuildinginthedigitaleconomy |