Cyberbranding: brand building in the digital economy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Financial Times Prentice Hall
2001
|
| Schriftenreihe: | Financial Times Prentice Hall books
|
| Schlagworte: | |
| Beschreibung: | XIV, 352 S. Ill. |
| ISBN: | 0130897108 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013793576 | ||
| 003 | DE-604 | ||
| 005 | 20010823 | ||
| 007 | t | ||
| 008 | 010629s2001 a||| |||| 00||| eng d | ||
| 020 | |a 0130897108 |9 0-13-089710-8 | ||
| 035 | |a (OCoLC)46319684 | ||
| 035 | |a (DE-599)BVBBV013793576 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5415.3 | |
| 082 | 0 | |a 658.8/27 |2 21 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Breakenridge, Deirdre |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cyberbranding |b brand building in the digital economy |c Deirdre Breakenridge |
| 264 | 1 | |a London [u.a.] |b Financial Times Prentice Hall |c 2001 | |
| 300 | |a XIV, 352 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Financial Times Prentice Hall books | |
| 650 | 4 | |a Brand choice | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009430460 | ||
Datensatz im Suchindex
| _version_ | 1804128617482944512 |
|---|---|
| any_adam_object | |
| author | Breakenridge, Deirdre |
| author_facet | Breakenridge, Deirdre |
| author_role | aut |
| author_sort | Breakenridge, Deirdre |
| author_variant | d b db |
| building | Verbundindex |
| bvnumber | BV013793576 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 QP 650 |
| ctrlnum | (OCoLC)46319684 (DE-599)BVBBV013793576 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01289nam a2200397 c 4500</leader><controlfield tag="001">BV013793576</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010823 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010629s2001 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0130897108</subfield><subfield code="9">0-13-089710-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)46319684</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013793576</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Breakenridge, Deirdre</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cyberbranding</subfield><subfield code="b">brand building in the digital economy</subfield><subfield code="c">Deirdre Breakenridge</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Financial Times Prentice Hall</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 352 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Financial Times Prentice Hall books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand choice</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009430460</subfield></datafield></record></collection> |
| id | DE-604.BV013793576 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:52:05Z |
| institution | BVB |
| isbn | 0130897108 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009430460 |
| oclc_num | 46319684 |
| open_access_boolean | |
| owner | DE-739 DE-11 DE-188 |
| owner_facet | DE-739 DE-11 DE-188 |
| physical | XIV, 352 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| series2 | Financial Times Prentice Hall books |
| spelling | Breakenridge, Deirdre Verfasser aut Cyberbranding brand building in the digital economy Deirdre Breakenridge London [u.a.] Financial Times Prentice Hall 2001 XIV, 352 S. Ill. txt rdacontent n rdamedia nc rdacarrier Financial Times Prentice Hall books Brand choice Electronic commerce Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Breakenridge, Deirdre Cyberbranding brand building in the digital economy Brand choice Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 |
| title | Cyberbranding brand building in the digital economy |
| title_auth | Cyberbranding brand building in the digital economy |
| title_exact_search | Cyberbranding brand building in the digital economy |
| title_full | Cyberbranding brand building in the digital economy Deirdre Breakenridge |
| title_fullStr | Cyberbranding brand building in the digital economy Deirdre Breakenridge |
| title_full_unstemmed | Cyberbranding brand building in the digital economy Deirdre Breakenridge |
| title_short | Cyberbranding |
| title_sort | cyberbranding brand building in the digital economy |
| title_sub | brand building in the digital economy |
| topic | Brand choice Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Brand choice Electronic commerce Markenpolitik Electronic Commerce |
| work_keys_str_mv | AT breakenridgedeirdre cyberbrandingbrandbuildinginthedigitaleconomy |