Strategic advertising management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XXI, 288 S. Ill., graph. Darst. - Ill., graph. Darst. |
| ISBN: | 0198782322 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 245 | 1 | 0 | |a Strategic advertising management |c Larry Percy ; John R. Rossiter ; Richard Elliott |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2001 | |
| 300 | |a XXI, 288 S. |b Ill., graph. Darst. - Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Advertising -- Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
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| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 689 | 0 | 1 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
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| 700 | 1 | |a Rossiter, John R. |e Verfasser |0 (DE-588)143307428 |4 aut | |
| 700 | 1 | |a Elliott, Richard |d 1948- |e Verfasser |0 (DE-588)14397064X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009415725 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804128595052855296 |
|---|---|
| any_adam_object | |
| author | Percy, Larry Rossiter, John R. Elliott, Richard 1948- |
| author_GND | (DE-588)170799492 (DE-588)143307428 (DE-588)14397064X |
| author_facet | Percy, Larry Rossiter, John R. Elliott, Richard 1948- |
| author_role | aut aut aut |
| author_sort | Percy, Larry |
| author_variant | l p lp j r r jr jrr r e re |
| building | Verbundindex |
| bvnumber | BV013774613 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.5.P475 2001 |
| callnumber-search | HF5438.5.P475 2001 |
| callnumber-sort | HF 45438.5 P475 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)248200786 (DE-599)BVBBV013774613 |
| dewey-full | 659.1 659.121 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 659.1 21 |
| dewey-search | 659.1 659.1 21 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV013774613 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:44Z |
| institution | BVB |
| isbn | 0198782322 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009415725 |
| oclc_num | 248200786 |
| open_access_boolean | |
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| owner_facet | DE-739 DE-473 DE-BY-UBG DE-384 DE-703 DE-521 DE-11 |
| physical | XXI, 288 S. Ill., graph. Darst. - Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott 1. publ. Oxford [u.a.] Oxford Univ. Press 2001 XXI, 288 S. Ill., graph. Darst. - Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s 2\p DE-604 Rossiter, John R. Verfasser (DE-588)143307428 aut Elliott, Richard 1948- Verfasser (DE-588)14397064X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Rossiter, John R. Elliott, Richard 1948- Strategic advertising management Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Werbestrategie (DE-588)4133682-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4065541-6 (DE-588)4133682-3 (DE-588)4061963-1 (DE-588)4123623-3 |
| title | Strategic advertising management |
| title_auth | Strategic advertising management |
| title_exact_search | Strategic advertising management |
| title_full | Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott |
| title_fullStr | Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott |
| title_full_unstemmed | Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott |
| title_short | Strategic advertising management |
| title_sort | strategic advertising management |
| topic | Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Werbestrategie (DE-588)4133682-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement Werbung Werbestrategie Unternehmen Lehrbuch |
| work_keys_str_mv | AT percylarry strategicadvertisingmanagement AT rossiterjohnr strategicadvertisingmanagement AT elliottrichard strategicadvertisingmanagement |